Critic and feedback from one on one meeting:
- currently the shapes compete over the body text – shrink down shapes
- integrate title to the bottom and integrate shapes into images
- remember margin
- crop image to tighten
- switch out the move with orange context
- need a sense of readiness
- the shape connection doesn’t need to be literal – broken lines
- title on the orange page or bold first line
- highlight art more
- keep back plain without shapes
Feedback and critic from peers and tutor:
- colour as hierarchy – hot > cold, dark > bright – sequence
- orange first?
- mindful of the visual
- is the die cut for? – must have a purpose as it adds to the budget cost
- currently too bottom heavy
- cut out pictures to structure?
- has a sense of unity
- could move some shapes down
- be aware of contrast – visual vibrations – scaling – visual depth – pulls things in
- doesn’t have to be continues
- words stagger
- special treatment for header box
- shape image
- tagline front – arts and health on the back
- bump text box 50%
- insert more images?
Existing brochure designs:
Using an accordion fold this brochure has been cut to create popups, surprising the reader when it is opened. This design is interesting and easily creates a rhythm with the eye.
This brochure uses a die cut to highlight an element, the speech bubble.
This brochure is folded inwards using 4 panels. It is a fun way to use a brochure, however, it looks difficult to lay the content out effectively.
Playing with folds:
Tried to create a drop down vertical brochure but the layout was pretty difficult to achieve and the user experience would have been awkward to handle.
Using the inspiration from above I tried to create an accordion fold brochure with pop up to create a surprise element. But folding the brochure back was difficult.
Using the trifold I tried to incorporated die cuts into my brochure to make things more interesting for the reader. I also cut out the shape of the paint splatter to create a less uniform brochure.
I also used the shapes across the pages to create visual flow and to establish visual hierarchy.