Project 1 Final Design


  • The qualities and purpose of Art on the move is represented in my logo design
  • My three concept words are healing, support and expression
  • The artistic qualities and movement is shown through a sweeping brush stroke creating a paint palette
  • The quality and purpose is shown through the silhouette of a hand (the brush stroke) embracing a heart (palette) resembling healing through art
  • I chose yellow and magenta because they are energetic and positive colour and compliments the turquoise vest and buttons
  • I kept the background white as another colour would compete with the turquoise vest
  • The font chosen is simple, fun yet legible
  • I went with a simple yet effective design as it allows the logo to be more memorable


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