Preliminary Design Review

Feedback and critic from peers and tutor:

  • colour as hierarchy – hot > cold, dark > bright – sequence
  • orange first?
  • mindful of the visual
  • is the die cut for? – must have a purpose as it adds to the budget cost
  • currently too bottom heavy
  • cut out pictures to structure?
  •  has a sense of unity
  • could move some shapes down
  • be aware of contrast – visual vibrations – scaling – visual depth – pulls things in
  • doesn’t have to be continues
  • words stagger
  • special treatment for header box
  • shape image
  • tagline front – arts and health on the back
  • bump text box 50%
  • insert more images?

 

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