Design aim:
The client, Ng Teng Fong General Hospital requires a new logo design to be used on the button badge for their Arts on the move volunteer program.
A design that reflects the programs values, passion and purpose.
Keywords:
Expressive
Evoke
Love
Create
Harness creativity
Create
Hands on
Support
Community
Voice
Connect
Heal
Positive Distraction
Companion
Rationale:
Concept 1:
The hand can be seen as both patient and volunteer, the patient’s hand is connecting with the paint palette representing art and how they express through art. If it is seen as the volunteer’s hand, it is a hand of support and reassurance like a hand on the shoulder. The square handle of the pallet is part of the hospital’s official logo and so it can be seen that Arts on the Move is affiliated with the hospital.
Concept 2:
This logo represents how this program harnesses creativity and allows the patients to express and be free through craft. Depicted is a patient freely throwing paint to their heart’s desire without being restricted by their state of health. The human and the paint is shaped into a heart symbolizing how both are connected and also reflect the caring value of the program.
Concept 3:
The logo is a play on the official hospital logo to follow on style and to show they are affiliated. The silhouette of a patient is seen next to the cracked pattern. This pattern represents how the patients may be broken when being admitted but shows that they can be put back together through art. The web like pattern also represents the community and the connections made with others. The square is located near the vocal cord representing that this program can help patient speak their mind through art.
Mood Board:
Revisiting Task 1:
Misinterpreted the task and had already started drawing logos so I am revisiting concept ideas from Week 1 for a clearer understanding of what my aim is. My three-word concepts will be:
- Expression
- Support
- Heal
Great grasp of the project brief and have some very useful and relevant key words, Expressive, Support, Community, Heal
Positive Distraction.
Will be great to expand on the list of nouns that you would associate with the art on the move. I see you used palette, paint. Do give your concept a title: eg concept 1 Caring and healing with art. Is it just one hand? how would meaning change with 2 hands, whose hands, the gesture of the hands. is it an exchange or connection. The palette appears still at the moment. How can you convey fun, enjoyment, up lifting spirit?
Concept 2 seems to dealing with freedom and losing sense of time. Heart shape is a good start, explore other shapes.