Month: March 2018

Assignment 3 Poster Design Research

Design for Chinese Mid-Autumn Festival

This is the design for Chinese New Year poster design. It uses the contemporary illustration.


This poster design used the Chinses calligraphy as the main element.


Chinese traditional illustration style 

Childhood Styles

Chinese style

Assignment 3 Package (Moon cake) Design Research

Design for Chinese Mid-Autumn Festival

Traditional / Pattern / contemporary design moon cake package design:

  1. Old school Chinese royal court pattern design

2. Chinese / Janpanese style llustration design

3. Chinese style llustration design

4.Chinese new year style llustration design

4. Fashion Pattern design

5. Rabbit design 

6. pattern design

7. rabbit pattern design

8.contemporary Illustration deisgn

9.  Illustration deisgn

10.contemporary Illustration deisgn

11.contemporary Illustration deisgn

Group2 Presentation No.2


The first round of “How might we”


At this stage, we were trying to form our “How Might We Statement”.


Here is our first four “How might we” statements, inspired by the first round of interviews as well as our own interests:  


  1. How might we make healthy options more accessible and affordable?
  2. How might we make encourage cooking on campus/improve the cooking environment?
  3. How might we better provide information for informed food choices (mindful)?
  4. How to improve the social eating experience?


Our group put it to a vote, and we eventually chose ”How to improve the social eating experience?”, with a focus on the experience of eating alone on campus.


But this raised a few considerations. One, do those who eat alone not like eating alone? And two, is it really a problem?


After much discussion, we decided to focus on the eating environment instead because changing the social situation of eating alone did not seem very meaningful. Furthermore, as each part of NTU has a canteen, students are considered to be well-served in terms of convenience and accessibility.  Hence, we went back to our insights and thought of improving some parts of the eating environment, such as minimising the frustration of the lunch crowds, queues and difficulty in finding seats.

Once again, we were back at the Empathy stage, to understand how students felt about NTU’s eating environment.


Online Survey


We first conducted an online survey with 34 respondents.


We asked them about which place on campus they feel has the worst eating environment. 50% chose Koufu as the worst.


When asked about how they feel when they eat at their worst eating environment, 30% said they felt worried and anxious, 18% felt anger and sadness.


20 respondents ranked hygiene as the most important factor for eating environments, among 5 other factors including the physical infrastructure (aesthetics and arrangement), ventilation (air flow, air condition, smell), sound (noise level, music), accessibility and crowd.


The respondents are not very satisfied with hygiene levels in their chosen environment, with most respondents choosing 4 out of 10 in terms of satisfaction.


Secondary research


To further validate the importance of our project focus, we did some secondary research as well.


According to a study conducted in a University in China, the quality of food service (food, service, environment) not only directly relates to students’ health, but also have an impact on students’ mental attitude, happiness, learning effectiveness and influences students’ overall satisfaction of schools (Binge, Xufen, Guoying, Chunyue, & Tingting, 2012).



Redesigning one piece of furniture – the table – which is the one piece of furniture that was problematic and also made up a large portion of the food court. The concept was to have a tray-table system where the table top was replaced by a removable tray. This meant the tables could never be dirty, since there no longer would be tables – essentially removing the problem. New trays and the fixtures for ‘docking’ them would need to be installed in the food courts. Additionally, since the trays are removed when not in use, traffic through the food courts may be improved.

Design of Space & the “culture of clean”

Changing the entire environment of the food court with key elements such as sunlight, sanitising cutlery, a tray washing system and overall enforcing a “culture of clean” through environmental pressure.

Idea 3 – Making use of unused spaces

This idea stemmed from the idea that we could have eating spaces away from the cooking spaces. This idea was more focused on how we could improve ventilation for the eating spaces, since ventilation is the second most important category, yet also the least satisfied category. Some unused spaces we thought of were in the Hive, and the rooftop of ADM.

We would then show the seating capacity and availability of these places through a mobile application to help guide patrons to an available location.

Group 2 Process Interviews Records Files

First Round of Interviews


We interviewed 8 random students at North Spine to better understand their food eating experiences in NTU. We started off the interview with general questions like where they would usually eat and their reasons for choosing the places. To get deeper insights, we had them walk us through their entire thought process from the moment they decide to eat. Finally, to end off, we asked them to recall times where eating in school brought up certain emotions like joy, frustration, embarrassment and so on.


  1. Where do you usually eat in campus?
  2. Why do you eat there?
  3. Who do you eat with?
  4. What do you usually eat and why?
  5. What time of the day do you eat?
  6. Walk me through your eating experience from the minute you decide you have to eat something to actually eating.
  7. What is your favorite food around campus?
  8. Tell me about your best eating experience in school.
  9. Tell me about your most frustrating eating experience in school.
  10. Tell me about your most embarrassing eating experience in school.
  11. Do you have any dietary preferences?


Interview Insights


  • NIE canteen is closed early, even though the food is liked by many.
  • Limited halal options, usually McDonalds or KFC.
  • Many vegetarian options available.
  • Most students that we interviewed mentioned that they usually eat with friends and don’t like eating alone because it’s “awkward”.
  • Most students really cared about the food quality and three respondents mentioned that they won’t mind paying more to get better quality food in NTU.
  • In relation to what students feel is a good eating experience: 1.Friends, 2.Convenience, 3.Environment, 4.Price

Many are frustrated by the lunch crowds, queues, and difficulty in finding seats.


Chanel – random girl eating chocolate puff

  • Usually eats at hive – the pasta
  • Eats with friends who take the same module as me
  • I eat the tom yum pasta every time I’m in school
  • The pasta place closes at 3pm now, they have opening hours for lunch and dinner now, guessing it’s to save on manpower
  • Bought the chocolate puff as part of a fundraising effort to help out kids in developing nations
  • Originally going to buy fries at macs, but was on the walkway here when they were selling chocolate puff
  • I don’t feel healthy eating the chocolate puff at all, in fact, I feel more unhealthy than eating fries because I can taste the sugar
  • Memorable eating experience: Chilli hot dog was better than expected, most people would think it would be the low-grade hot dog, but it was good – it was American style with fries
  • Frustrating eating experience: banyan hall hot pot, mala flavor, the soup was bland and weird, there’s no sweet and sour, just spicy bland, will not go back there to eat again
  • No dietary preferences, but will avoid koufu, the options are there but the food quality isn’t good


  • Kenisha – Vegetarian
    • Eats at the vegetarian store at koufu which is nicer than the canteen 1
    • Veggie crunch at Macdonalds – I don’t konow what’s inside, doesn’t look like me
    • I still eat the egg, so subway egg mayo
    • Yong tau foo @ Quad
    • Normally eats with friends who go to the lecture with her
    • Breakfast, lunch, dinner, according to the timetable, but dinner is usually 5.15pm
    • Hall 11 caifan stall
    • Not picky about food
    • I prefer koufu actual vegetarian stall, compared to hall 11 because hall 11 will have small shrimps in their food
    • Repetitive eating – not really exploring new stalls
    • The first place I ate at in NTU was the vegetarian stall in koufu, was happy she could eat at a specific place
    • Most memorable eating experience: canteen 9 mala, it’s not because of the food, but the people I was with
    • People will ask because my food is different during orientation camp, and that’s when people will know that I am vegetarian
    • I just tell people “ I don’t want to eat meat”


Jia Hui & Yu Hui

  • Usually, eat at Koufu because its close to classes
    • Unfortunately very busy and hard to find a seat!
  • Eat together with friends
  • Usually, determine which food to have based on length of the queue
  • Ice Cream from McD’s my favorite food
  • Food at Koufo is okay, and the price is okay too
    • NS food is better but costs slightly more
  • No dietary restrictions or major preferences



  • Lower quality food at Koufu – “mass produced”
  • Prefer NS food, even though it’s more expensive
  • Eats with friends when he has classes with them, eats alone otherwise (most friends on the exchange this semester)
  • Usually, eat Malay food at NS cause he’s half Indonesian
  • Typically eats breakfast, lunch, and dinner
  • But for this semester, due to packed lessons, he has late lunch
  • Usually, eat when hungry
  • Find a table first, walk from first to the last stall to check out offerings, but always go back to Malay food & mini wok stall.
  • Doesn’t like queueing – the number of people queuing effects choice of stall
  • If have lessons and rushed for time, will just get a quick snack
  • Frustrating experience: Lunch crowds at Koufu, hard to find a seat. Will not eat there if alone, but will take time to find seats if with a group of friends. Disappointing because his school is nearby.
  • When eating alone, dabao to a study corner. “Doesn’t feel right, feel alone. Doing things that not much people are doing”
  • Won’t feel as alone if eating alone in Koufu
  • No pleasant eating experience.
  • Dietary preference: No beef, not so spicy.

Anonymous 1 (Malay girl, Mechanical engineering)

  • Usually eat at Macs or NIE, because near the school, but will still eat around NS even if no classes.
  • Doesn’t really like the NS Malay food stall
  • Don’t eat a lot
  • Sometimes cook in the hall
  • Eat with friends outside, doesn’t like eating alone “I think it’s awkward”
  • Wakes up after breakfast, so no breakfast.
  • Sometimes eat one main meal (lunch and dinner) cause “broke” and saving money.
  • Ask friends if want to eat. Hard part is deciding where to eat. Friends usually make her decide since she’s the “burden” one that needs Halal food, but she is very indecisive. Usually, go to NS so friends can dabao from the food court as well. Goes for the least oily food – chooses KFC $5 meal Shroomz burger (has the impression that KFC is less oily than Macs).
  • Has a fridge in the hall, but does not buy many fresh groceries. Groceries can last her a few weeks (macaroni, udon, Maggi, mac&cheese, soba, miso soup). Cooks steamboat in the hall with friends. More healthy than eating outside
  • Doesn’t consider herself to be a healthy eater (eats only 1 meal a day), but tries her best.
  • Embarrassing moment: ordered food at macs, spilled drinks and fries on the floor. Asked cleaner to help clean up. Just ate a burger.
  • Frustrating experience: someone cut her queue. Ignored her even when she confronted the person.
  • Dietary preference: Halal. Limits options. But makes do!

When she fell sick: asked her friend to dabao soup spoon even though it’s not halal, but did not have pork.


Wei Liang

  • Usually only here once per week as p.t. master student
    • When living in hall, usually ate at Can 14 for convenience
  • Often eats at NIE canteen for convenience
    • Value for money is good
    • Not picky about quality
  • For specific foods goes to specific places
    • Can 2 for beef rice
  • Now eats with colleagues during day and family in the evening
    • Usually eaten with girlfriend or hallmates, classmates or friends during UG
  • Likes noodles at NIE, also Nasi padang
    • Nasi Padang is favorite because it is tastier!
  • McD’s is okay at NS
    • Right now chicken prosperity burger is sold out!
    • He likes it because it is open late compared to canteens
  • As a master student, classes from 6 till 9 usually
    • Eats at 5 pm often
    • Canteen A, anything easy
  • Today had eaten Subway because McD’s didn’t have what he wanted, but he doesn’t have it often. Just gets cheapest option
    • Chooses veggies based on the sauce
  • The most special experience was getting the mini hot pot and eating in the room for Valentine’s day dinner with girlfriend
  • Most frustrating thing is queuing, especially around lunch
    • At restaurant would have higher expectations, but for canteens, only paying a few dollars, he has low expectations about service
  • No dietary restrictions like spicy stuff but embrace many cuisines.
  • Likes to have balance in diet, and doesn’t want to pay too much

Anonymous 2 (Crespin guy) (Not Recorded)

  • Usually eat at Koufu, since nearest to his school
  • Eats with friends
  • What brings you here to NS today? My car is parked nearby at hall 14
  • Meals depend on the schedule. Usually skips breakfast and has lunch at 11-ish. If have lessons, might have lunch later.
  • Deciding what to eat: Must not be the same kind of food eaten the day before, and avoid stalls with queues.
  • Fav food: Japanese cuisine
  • Memorable eating experience: None in NTU. But gyudon at Yoshinoya was good “the egg was good”
  • No dietary preferences

Group 2 Presentation No.1

  • It’s 5.30pm, Grace is considering her dinner options
  • Grace: Hmmm should I go for Hive, NIE or Koufu?
  • Because I never tried the canteen in NIE, I might want to try it today? Or The Hive? The DomYum Pasta there are really good… Or Koufu since I have class in the south spine after dinner.
  • Grace decides to go to NIE
  • OH NO! It close at 5:30pm? Then I go to Koufu la maybe, since I don’t have much time left…
  • Why Koufu always so many people. There are so many options, but I don’t really feel like eating anything… nothing looks appetizing… everything is ‘just okay’
  • Grace leaves Koufu also because it’s too crowded. She heads to the Hive.
  • Grace: Wow the tom yam pasta on the menu looks good! The line is kinda long but I guess it’s worth it for good food.
  • It’s 5.30pm, Nick is a broke student who eats halal food 
  • Nick is at the north spine
  • Nick: Ugh I’m so hungry, I didn’t eat lunch…  let’s see what I should get for dinner…
  • Nick: Okaayyyyy I don’t like the malay food stall so I won’t eat that, maybe I’ll eat the KFC Shroomz burger…
  • Nick is thinking and decides to call his hall friends to ask where they’ll be having dinner at
  • Nick (on the phone): Hey, do you want to cook tonight instead? I’ve got macaroni, udon, Maggi, mac&cheese, soba, and miso soup in my fridge
  • Nick’s friends agree to cook and have dinner together
  • It’s 5pm, Jaz the vegetarian just ended a lecture at north spine
  • Nick and Grace (Jaz’s friends) : Where should we have dinner at! Why don’t you decide Jaz?d
  • Jaz: Wellll we could eat at the north spine area… macs or subway? Or do you all wanna try hall 11 economic rice? How about koufu’s yong tau foo?
  • Nick and Grace (shocked that Jaz has named so many options) : Let’s just stay around North spine then… there’s yong tau foo upstairs and then there’s also macs downstairs
  • Jaz: yup ok! I’ll try the veggie crunch from Macs then! 

Assignment 2 The Three ideas comp sketches

Hi, Class~ Here are my three sketch ideas. My topic will be the obsession – roads.

  1. using Chinese calligraphy type of writing and also using the traffic light color as the main color in it. The mapping road of my life experience, the city/ country I been, and I like. But then so many places I had been, the obsession with it will be where should I go or stay? Where do I belong to?

2. This will be the road in Canada, which those names are cities name. And also will have the element of Chinese calligraphy.

3. This will be mapping road of China, I want to just use words to fill up the whole space.