The big decision that needed to be made in this stage was the phrase to be illustrated. I considered what a designer reading Varoom might be obsessed with. I made a word association chart as a class activity but ultimately my final idea came from elsewhere.
There is one thing all designers are simultaneously obsessed with and enraged by: Kerning. When I suggested this topic to my professor, it produced a series of visceral reactions from her, and that’s when I knew I had to do it. Done correctly, I think all if not most designers who pick up a copy of the magazine will find it humorous and relatable. But I have to do it perfectly or all will be for naught!
I compared the two phrases, “KERNING!!” and “KERN ME”
I like the idea of “KERNING!!” because it reminds me of the horror posters in my mood board. It’s very dramatic and if it is illustrated in a horror style, it will appear daunting and intimidating. Plus I just really like horror.
But I want to appeal to as many designers as possible, and I think “KERN ME” is more innately humorous. I would illustrate this phrase in a clean style instead of a horror style, which lends itself better to dimensioning.
I ultimately went with “KERN ME.”
I experimented with a few different orientations and grid types. If this were an actual engineering drawing, it would be done on an isometric grid and the grid removed later. I will play with turning the grid on and off in the final piece. I took these ideas to the pencil composition stage.