Category: Assignment 2 – Research & Process

I first did some brainstorming on an iso grid. 

I looked at dimensions of the letters and decided that ~5×3 looked the best, which makes sense because 5×3 measurement is a widely agreed upon good design practice. This version does not have the dimensions included but they should be.

I traced the first comp to make a version with no iso grid. It looks more clean this way, and the dimensions have been included. This is not how the final dimensions would look, but it gives you an idea. After doing these two comps, I realized I wanted the front faces of the letters to lie on the same plane, which I implemented next.

I prefer this composition to the rest. Having the letter faces on the same plane creates a cohesion that the other compositions lack. In this version, I also tilted the front faces of the letters more toward the viewer, which I think looks better and is a better use of space. The tricky part of this one is that it does not use the standard isometric grid, it’s roughly a 60° cabinet oblique projection. In isometric drawing, the axes are equally spaced 120° apart, but in oblique drawings, the x- and y-axes are shown to true scale from the front while the z-axis is projected at some other angle.

Here’s a good graphic to show some different oblique projections:

So basically I will have to either create my own grid (which shouldn’t be too hard) to trace over, or model the letters in a 3D CAD program and rotate the assembly to a nice looking angle, and then convert it into a drawing file. I’m not sure which will take less time, but I’m tempted to go with the custom grid option. Although, the CAD option would be a fun and more interesting process to experiment with. I still plan to play with the iso grid background, I could make it light blue or green and very subtle. And of course, there will be dimensions overlaying the drawing which I did not include in the sketch.

The big decision that needed to be made in this stage was the phrase to be illustrated.  I considered what a designer reading Varoom might be obsessed with. I made a word association chart as a class activity but ultimately my final idea came from elsewhere.

 

There is one thing all designers are simultaneously obsessed with and enraged by: Kerning. When I suggested this topic to my professor, it produced a series of visceral reactions from her, and that’s when I knew I had to do it. Done correctly, I think all if not most designers who pick up a copy of the magazine will find it humorous and relatable. But I have to do it perfectly or all will be for naught!

I compared the two phrases, “KERNING!!” and “KERN ME”

I like the idea of “KERNING!!” because it reminds me of the horror posters in my mood board. It’s very dramatic and if it is illustrated in a horror style, it will appear daunting and intimidating. Plus I just really like horror.

But I want to appeal to as many designers as possible, and I think “KERN ME” is more innately humorous. I would illustrate this phrase in a clean style instead of a horror style, which lends itself better to dimensioning.

I ultimately went with “KERN ME.”

I experimented with a few different orientations and grid types. If this were an actual engineering drawing, it would be done on an isometric grid and the grid removed later. I will play with turning the grid on and off in the final piece. I took these ideas to the pencil composition stage.

My mood board includes several dimensioned technical drawings and exploded view drawings of letters because I would like to illustrate isometric typography for this assignment. I have included lettering from horror posters because I admire the energy and drama evoked by this type of typography and would like to attempt to emulate this emotion with my project. As for the color, I like the navy blue, light red, light blue, and white palette used in several of these images. I think this palette is very dramatic but also very rational, which is something my persona, Nathan, would enjoy.

For this assignment, we are required to create a persona. This person is a user of Varoom magazine, and our designs must appeal to them.

—— Research ——

I did a bit of research by looking at demographic statistics in the design industry and drew some conclusions as to what my user should resemble:

I decided that my user should be someone in the design industry, probably under the age of 30, who wants to stay connected and keep up with trends, and who is educated, organized, unique, and creative.

—— Persona ——

 

Nathan

Age: 26

New York City, Freelance Graphic Designer

Behavior:

• Organized to a fault, modern, tech savvy, creative and energetic but still professional and composed.
• Broad skill set- knowledge of trending design softwares/technologies, IT skills, business skills
• An all-around chill guy that probably listens to smooth jazz and appears classy in all facets of life. Drinks his coffee black.

Why he purchases Varoom:

Nathan strives to keep up on modern design trends. Varoom gives him insight into the current work of other people in his field. It’s important for him to be constantly updated and connected. Plus, he likes the feeling of reading a tangible text from time to time.