Calligrams are texts arranged in a way that forms a related image to the meaning of the text. It comes in the form of a poem, phrase, a portion of scripture, or a single word. The arrangements of the texts relies on specific usage of typefaces, calligraphies or even handwritten. They are aligned freely and doesn’t really conform to one particular layout. The visuals created by the words depict the text by showing what it means such as the poem about rain by Guillaume Apollinaire, a famous calligram writer.

Although calligrams started way back in 1918, its influence is still prevalent in a lot of works today such as on logos, signages and even a design element. Here are some examples done by Stockholm-based graphic designer Daniel Carlmatz that shows clever use of calligrams in the modern context.


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