Week 1 Write-Up

1. Biography

As a versatile creative designer and art director, my passion lies in advertising for social change and branding design. The work experiences that I have garnered the past 5 years span across providing art direction, graphic design for digital and print, photography, video editing and executing creative pitches among many others.

Having gained valuable skills from various industries such as public relations, entertainment, food and beverages, IT and education, it has expanded my vocabulary when providing and implementing creative solutions. With these experiences, my motto is to create works that are inspiring, reflective and especially works that make a difference in the society.

2. Link to personal presentation
3. link to RESUME
4. Link to inspiring Artist Presentation

I have chosen Pentagram as an agency that inspires me as they are not only an established design giant that have produced many iconic works since the 1970s, but they are also still creating impactful works that are applicable and still relatable till today.

I have chosen two works from Pentagram and have further gone into details on how these works have inspired me in the speaker notes section of the Google Slides Presentation.

Temasek 3000.

By year 3000, Singapore is expected to have sea level that completely covers any traces of land. This means that our beloved HDBs, skyscrapers in the CBD area and even Marina Bay Sands will cease to exist. Humans have tried their best to adapt and mutate to accommodate to living underwater but after many generations, they simply digressed and could not bear to survive the harsh living conditions.

This doesn’t seem the case for animals. Cats especially, have grown many human features such as long limbs and now have the ability to function as a human. These mutated cats are now the frontiers of the Earth and have created many advances in technology. Singaporean cats especially have come up with new technologies such as the “Flying Cr4cker” and the “St3pping Coins” that allow them to transport and fly conveniently under and above water.

ADM Lobby Vertical Banner Exhibition

Vertical Banner + Close Ups

Media Art Nexus


Link to Issuu