Month: February 2017

First Idea Sketches

Learning points after consultation:

x Avoid Logos

X Avoid occupations with limited visual representations (e.g. florist, wedding planner)

X Avoid common occupations (Barista, Chemist)

X Avoid forming shapes with letters

X Avoid messy and distracting backgrounds

X Role of background is secondary

✔ Use textures associated with jobs as background

Second Draft

Learning points after consultation:

X Avoid using entirely different fonts between letters

X Avoid using objects to form letters

X Avoid using letters to form objects

✔ Incorporate key features of occupation tools into letter itself to create a unique typeface

✔ Simplify key features used

Third Draft

• Arrange letters into triangular formation
• Hand draw fonts to make it more cohesive and legible
• Add shadow and highlight to emphasis perceptive

• Letters too centralised and static
• Occupation may not be clear to those unfamiliar to clay tools

• Microphone texture can be made clearer

Final Edits

• Exaggerated perspective
• Added shadow and highlight
• Added reddish glow to simulate swollen skin

 

• Varied sizes and depth of letters
• Curved baseline and letters to make it more dynamic

• Added box border and space between letters, and elongated letters to simulate ‘ON AIR’ sign
• Changed microphone to a more recognisable icon

• Decided to switch occupations from Potter to Pet Groomer
• More dynamic and playful placement of letters
• Used bubble fonts to accompany ‘cute’ aspect of pets
• Added varying texture

 

Overall Learning Points

• Text take up 70% of the space for emphasis
• Avoid horizontal baselines and placement of letters
• Minor cropping of letters can add to dynamism
• Textures give strong visual clues
• Research up on reference images beforehand!!!!!
• How to add new Photoshop brushes
• How to add drop shadow/bezel/glowing effects
• How to use the clipping mask
• How to use perspective/warp transformation to give depth and spice up the composition
• If the job does not have tools obvious enough, switch jobs; Don’t be afraid to drop the current idea and try out new ones (especially after discarding 13 job ideas wow)
• Take note of colour harmony/schemes