Week 2 Assignment – Part 2

This week reading is a chapter on Jan ChipchaseHidden In Plain Sight: How To Create Extraordinary Products For Tomorrow’s Customers.

After going through the reading, there were questions that I would subconsciously recall from the short trip out of school last week. Working and observing in groups as mentioned in the reading really does helps through meta cognitive learning. We also tend to turn a blind eye to signage be it in the form of notice boards or integrated in the infrastructure around us. Only when a situation arise would we frantically look for signage and we experienced this when we were looking for a ramp in the control station.

Also, signages would no longer appear mundane to me as it would provoke and generate questions when observing signages in the future. It would also be an interesting factor to consider when doing user studies later on.

It also answered most of my questions when I began my study on why I had to carry out certain techniques for user studies. It broadened my view on how to effectively input and apply the observations practically as part of my research studies for future design works.
Overall this reading was very much useful and raised my awareness on certain points and factors that I have always overlooked or deemed redundant when doing user studies.




1) Elaborate on formal and informal data collection?
-From my understanding formal data collection is going to the site with questions and objectives in mind whereas informal is to proceed to the context without any queries and freshly experience the phenomena of the context before settling down for discussions on discoveries. Is it along this line?

2) What would be the best method to conduct a cultural calibration in a group?
– Going to the site with questions and objectives prepared beforehand

– Discussing and asking questions while observing

– Experience and observe before discussing and asking asking questions

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Nik Halim

Product Designer

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