TYPOGRAPHY PROJECT IV: EXPRESSIVE TYPOGRAPHY

I had just recently gone for the Crazy Horse Paris show at MBS and was really inspired by the visuals so when I created these burlesque images in Project “Type as Image”, I was very excited to continue them for my last typo project.

At first I wanted to do a poster of a “upcoming” Burlesque show and a brochure one would get at a show with instructions on how to dance beginner burlesque – all using type as image but Shirley advised against it and instead recommended to use Gestalt law instead. So basically use elements of the show in conveying the message of the show.

So I researched on minimal posters:

Related image

And So It Goes... • Malika Favre

movie poster art | ... > No153 My The Rocky Horror Picture Show minimal movie poster

I decided to play around with colours as well because it was no longer limited to just black and white. After researching into some of the fonts typically used by Burlesque, I decided to go with Riesling and Budmo to create the image due to the curves of the font.

Image result for burlesque fonts riesling

And if you recall from my Organic Type project, I created my own font that was textured like lips – which I thought was very apt to utilise on the poster as well.

This was my first draft and after consultations with Shirley, she pointed out that one would not know that it was made up of the anatomy of the typeface as they simply look like vectors. So she pointed me in the direction of using anatomy to create the shadows of the image.

Some examples:
Typography / Albert Einstein

Typographic Portraits by Peter Strain More

Essentially using size, colour and also the spacing between each element to convey depth.

So I experimented with it.

With visual references.

It was a very very tedious process and wasn’t easy but I did enjoy it nonetheless because when the results eventually showed through my work, I could really see the shadows and the rounded form of the leg, and it was satisfying.

This took me more than 6 hours straight definitely. But as I wanted to make it into a series of 3 posters, I continued with other elements of Burlesque, like lips and corsets.

I also used a spotlight effect for the background as I wanted something simple but could convey the message of it being a show poster, so it seems like the spotlight illuminates the feature points of what you will see at the show.

Process:

References:

FINAL