2D II Research: Typography

Research references:

42 Clever Calligrams That Visualize The Meanings Of Various Words


Occupations I’ve chosen:

  1. Marine Biologist
  2. Fashion Stylist
  3. Singer
  4. Barista

 

Using keywords to find associations:

  1. MARINE BIOLOGIST

Ocean, whales, observe, science, water, boat, sea animals

Image references for inspiration:

Do What Is Right, Not What Is Easy - Lovely Type!: Ink and water don't mix...but when they do it looks pretty cool! The font is Linotype Didot Bold and the designer is Craig Ward. #typography #poster: I like how the letters are warped to create an abstract image of the subject.: There have been sightings around the Loch for years, some are hoaxes but now and then a glimpse makes people wonder what’s under the surfacePoster by Forés Martin, 2011, XXVI edition Moors and Christians, Banyeres Mariola, Valancia. (S):

Because a marine biologist is a kind of scientist, I think the font used would have to Serif as it gives a more serious academic vibe.

 

2. FASHION STYLIST

Clothes, fabric, thread, hangers, runway, models, measuring tape, editorial shoots, magazine spreads

Image references for inspiration:

Do the clothes you wear wear out the world? Buying Eco-Friendly, Fair Trade, Charity Organization and Used clothing helps make a difference!http://www.fubiz.net/2014/06/25/horse-magazine-typography/: 1day 1collage No.20110420 51days: BMD works in the fields of graphic design, such as typography (hand lettering), visual identity (logo), publishing (posters, brochures, advertisements) and a specialization in graphic design textile.:

I associate someone who is a fashion stylist to have really fancy “fashion” handwriting, perhaps something you see in a fashion person’s sketchbook/notebook they brought to a fashion show to take notes.

A handwritten font should be something really suitable.

 

3. Singer

Stage, microphone, music, album covers, recording studio, concert ticket

Song of the day: "Goddess" by Banks - I really like how the letters look and I think they would make a cool tattoo:

aaeaa100b25a97432fda91b78119ba1f cdf09eaa0038d99cf1ee1fb8e448bfee dbe919a0cb3c38292d4f2c380959fd9eNew Typography Designs open mic poster by Christopher Gulczynski:

For this occupation, I think that it should be depicted by a really strong bold font. There is a certain confidence that has to shine through when you’re a performer on stage. And you’re also selling yourself, so it has to be loud and bold.

Image result for beyonce album

 

4. Barista

Coffee, coffee bean, coffee mugs, cafe, milk foam, coffee machine

This Wednesday morning is brought to you by the letter C! Have you had your #coffee today? #TheDailyGrind: why i love typography 22 Why I Love Text Art & Typography – 33 Amazing Examples: Need coffee first: Great use of Typography in Advertising: Expressive Typography Project Typography the disciples: Coffee typography: vector coffee illustrations suitable for cafe menu design www.brochure-designers.co.uk #menudesign #brochuredesign #coffee:

I feel the term barista has a calming connotation to it because of how coffee shop/cafes makes one feel. Hence, I feel it should be a rounded San-serif type font.

 

5. Air Stewardess

Plane, plane ticket, countries, globe, luggage, SQ Uniform, location tags

ef174956e6420b3d457dc68de64e12da|| Introducing Moire Studios a thriving website and graphic design studio. Feel Free to Follow us <a href="/moirestudiosjkt/" title="Moire">@Moire</a> to see more amazing pins like this. Or visit our website <a href="http://www.moirestudiosjkt.com" rel="nofollow" target="_blank">www.moirestudiosj...</a> to know more about us. <a class="pintag searchlink" data-query="%23brandIdentityDesign" data-type="hashtag" href="/search/?q=%23brandIdentityDesign&rs=hashtag" rel="nofollow" title="#brandIdentityDesign search Pinterest">#brandIdentityDesign</a> <a class="pintag searchlink" data-query="%23corporateDesign" data-type="hashtag" href="/search/?q=%23corporateDesign&rs=hashtag" rel="nofollow" title="#corporateDesign search Pinterest">#corporateDesign</a> <a class="pintag searchlink" data-query="%23logoDesign" data-type="hashtag" href="/search/?q=%23logoDesign&rs=hashtag" rel="nofollow" title="#logoDesign search Pinterest">#logoDesign</a> ||

 

 


RESEARCH:

David Carson

David Carson was one of the most popular and influential graphic designers of the 1990s. He was imitated by designers throughout the world and his style defined the grunge typography era.

David Carson became best known for his designs for Ray Gun which was the peak of his design career and he started attracting many new admirers to his work.

cMag572 - Ray Gun Magazine cover "Beck" by David Carson / Issue 39 / September 1996:

Carson:

 

Project 3 “EGO IN DIFFERENT SETTINGS” final

1oss


I AM A MOON

01

Scenario:

I am being represented by a moon. Moon gets thrown into a random beach. But because the moon adapts well, it turns into a coconut.

Real life: 

I am comfortable in my own zone and one day, I am forced to live in a foreign land – NTU hall of residence. But because I, myself, can adapt to situations very well, I make new friends and I end up enjoying my time in hall life.


screen-shot-2016-11-14-at-12-59-48-pm

lonemoon

I first started with a pink moon because pink is my favourite colour as of right now. But because the moon was rather plain on its own, I decided to add in some more ideas.

As the moon affects the waves, I decided to add in some waves to represent the struggles in my life.

And of course the moon will never alone in the sky because they will be surrounded by stars! So I used some stars in my background to represent my friends.

I used complementary colours for this design because I wanted the design to blend together well yet not have all the same colour tones. I’m glad I found this colour scheme that also had some blues so I could make the waves their realistic colour. But overall, because the base colour is a warm baby pink colour, it shows the emotion of comfort juxtaposed with a cooler tone emotion of internal struggles.

screen-shot-2016-11-14-at-2-31-23-pm

mooncrash

Starting with the sandy beach and deep blue waters, I felt that using complementary colours best brought out all the natural colours one sees on the beach. The colour scheme even had a green colour I could use for the palm trees. However, after trying the khaki colour out on the trees, I thought it was a little bit off, and I wanted to accent it more to showcase the beach. So I decided to increase the saturation of the green colour, giving it a strong contrast against the pale yellow beach.

I used a dustier colour of blue for the sky because I wanted to showcase the looming negative feeling of gloomy skies because this depicted an unfortunate situation of the moon almost crashing on the beach.

screen-shot-2016-11-15-at-7-20-50-pm

screen-shot-2016-11-15-at-7-25-16-pm

mooncoconut

Starting off with the idea of the moon turning into a coconut, I wanted to match the moon to a coconut colour which is brown. So I used a triadic colour scheme for it at first. But I realised that I wanted to everything a lot warmer because it is as though the moon is enjoying itself under the sun, lazing on the beach in bliss (which is a warm comforting colour). So I searched for more monochromatic colour schemes.

So I used the cool colour and outstanding colours as little accents in the arm chair (red) and the cyan blue drink umbrella so that the design has a bit more interesting elements that pop out of the rather monochromatic theme.


I AM A FUR COAT

2oss

People know me for my obsession with furry things. From rugs, to bags, to slippers etc etc… I love them all furry!

So I decided to represent myself as a fur coat. This is a story of how I often get misunderstood for supporting the use of real fur. Which, I definitely DO NOT advocate.

Scenario:

So in this story, how I get misunderstood is getting chased by paint buckets full of angry red paint that want to ruin my white fur coat and I am running away from them. Because I am innocent!

That is represented in the third frame when I was a cute innocent puppy wearing a fur coat all along! And I really do love animals a lot. I personally have two dogs at home, which I love to death.


screen-shot-2016-11-15-at-7-41-14-pm

furcoat

For this I used triadic colours but only focused on 2 of those colours to bring out the fur coat. I used warmer colours to for the white fur of the coat contrast against a cool purple background to make the coat stand out. I wanted to use purple to represent the elegance and sophistication of how I feel when I wear a fur coat.

screen-shot-2016-11-15-at-7-47-51-pm

redpaintsplash

Using a warm monochromatic colour scheme to bring out the idea of panic and danger, that’s how I brought out this idea of the fur coat running away in panic for the fear of being splashed by red paint. This also represents the anger of those who think the fur is advocating animal cruelty.

And I muted the colours of the buckets, making them monochrome as well, to bring out the cold harsh emotion they are emulating while they are doing this horrible act.

cutepuppy

I wanted to use white for the puppy and the fur coat to emulate the idea of purity and innocence, as the fur coat was being misunderstood for being for animal cruelty. As the white colours used in the puppy and fur coat had some hint of cool tones, I decided to use an analogous blue background to bring about the emotion of peace and loyalty of the idea of the final reveal (of the puppy in the fur coat).


I AM A PAIR OF GLASSES

untitled-2

Scenario:

Started off a pair of boring old tinted glasses but because of the features on billboard advertisements for sunglasses, it shot up to fame. However, fame definitely has its consequences. The final frame shows the sunglasses’ glass cracking under the pressure of fame.


screen-shot-2016-11-15-at-8-15-13-pm

glasses

The most boring colour is arguably brown according to some online sources. Using complementary tones of brown to bring out the dark and plain glasses on an old yellowed page of a book with coffee stains gives the image a very down to earth vibe. It also feels really cozy because of the warm tones used. This is to showcase me as a warm hearted person albeit a little bit plain and boring.

This contrasts greatly to the next frame which is:

screen-shot-2016-11-15-at-8-38-27-pm

sunglassadvertisement

This slightly neon coloured frame! I used the triadic colour harmony to bring out the colours of the sunglasses, which now became pink and yellow (both of which are attention-grabbing colours). The background of towering buildings were a more muted green to cause the pink and yellow to stand out more. This was due to the idea of advertisements as they are supposed to be loud and attention grabbing.

I made the girl in the advertisement and the hands pointing at it monochromatic because I didn’t want them to distract from the accented sunglasses in the frame. They are simply elements to help the narrative a little more.

screen-shot-2016-11-15-at-8-55-58-pm

cracked

I used the analogous colour harmony revolving around yellow (attention-grabbing) to get this idea of the red carpet and its flashlights.

I made the background black as well to give the ominous feeling because this was supposed to represent a negative feeling of the glasses cracking under pressure.


I AM A LIPSTICK

04

Scenario:

I am a lipstick that undergoes a lot of scrutiny from people who want to find out what’s underneath my layers, picking at my flaws. I am initially scared of what people will think of me when they find out I am not really what I portray. However in the last frame, I transform into a thorny dangerous cactus because I get vicious when people push me too far.

Real life:

People like to pick at my biggest insecurity, which is me without makeup. Hence, I used a lipstick to define me.

I am fine with those who acknowledge I look different with and without makeup but I do not appreciate when people use it against me as it is after all my biggest insecurity. I will still get scared when people force their opinions or their actions on me too hard. I guess I get defensive of the things I choose to and not to reveal to others and I do not like it when people actively force it out of me.


screen-shot-2016-11-15-at-7-47-51-pm

lipstick

I used monochromatic colour harmony to bring forth the idea of a lovable me who likes to spread love to everyone around me. As I am, at this stage, at a very neutral emotion, I depicted myself as a nude lipstick. The kiss stains around me is to represent the love I like to spread to those around me.

screen-shot-2016-11-15-at-9-17-21-pm

peelinglipstick

I changed the colour of the lipstick to purple to represent timidness. The blue background is also used to signify coldness of those who pick at my insecurity. I used a flower and its petals as the layers one will “peel” off to reveal my inner insecurities.

screen-shot-2016-11-15-at-9-17-21-pm

cactusbitch

Using the same analogous colour harmony as before, I just changed up the head of the lipstick to a thorny cactus that has the same monochromatic colour as the leaves of the flower. Finally, I wanted a fierce colour that was also pastel (to match the theme) to showcase the idea of aggressiveness. I was quite pleased to find out that orange could be used as aggressive (maybe the association with the tiger?) because it really blended well with the rest of the frame’s colours but still stands out nonetheless.


Difficulties & Takeaways

I think that the introduction of colour in this project really sent me into a frenzy.

First of all, getting the right colour to represent the emotions compared to the realistically appropriate colour for the object is drastically different. I find that it was easier for me to stick to the conventional colour schemes of the realistic world. However, I did challenge myself by incorporating different colours to represent the emotions even though they may not be totally accurate in real life.

Also, deciding on the different colour harmonies is also quite difficult. It actually helps a lot to already have an idea of what colours you want to use in your head first before selecting the different harmonies.

And of course, as everyone has whined and complained, thinking of the scenarios was also rather tough. I wanted some of my scenarios to incorporate some personal experiences I face in real life and I’m glad I managed to highlight it.

I am also glad that the chart I made prior to starting this project on the possible items that can represent me and the scenarios I wanted to portray came into handy. (See previous post!) It was easier to match the items and the scenarios in that sense and of course, knowing the nature of the items (e.g. Lipstick to represent bare face insecurity) made the narrative a lot simpler.

I am quite impressed that colour theory did come into extreme use here and the emotions that one wants to portray can be brought forth extremely accurately with the introduction of colour. That was my main takeaway of this project. I also realised that I preferred pastel colour schemes more so than strong bold colours. But I am also happy that I did try to push beyond that for some of my frames because I thought it was necessary for my story and emotions as well.

End Project 3.