Text and Image

The item that I was randomly assigned to was Chocolate Pocky. Some of the words that I immediately associated it with are as follows:

I got Chocolate Pocky
  • Red

 

  • Chocolate

 

  • Stick

  • Long

  • Thin

  • Japan

  • Valentines

  • Pocky Game

 

 

Before designing the pocky advertisement, i decided to take a look at how Pocky already advertises themselves:

 

 

  

From this I could gather that Pocky positioned themselves as a playful, fun, and cute snack and company, with many recurring themes of “love”. From this, I decided to use this to influence my final artwork:

So my work is about love, fighting, and it’s all about the humor behind this. Though, i can recognise that my work might be for a niche audience. I wanted to play with the fact that Pocky was a Japanese brand, so i had the manga captions and cliche “senpai” aesthetic (when a character sees their crush in an anime”

Related image

The choice of subject matter was of Mayweather and Mcgreggor. I chose them as they are part of popular culture, something that i felt that pop culture was an important thing in Japan. As such, the quote that i chose was “love is worth fighting for” because they were both wrestlers, and i wanted to poke fun at the tense situation to become a cutesy cutesy one.

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