The item that I was randomly assigned to was Chocolate Pocky. Some of the words that I immediately associated it with are as follows:
- Red
- Chocolate
- Stick
- Long
- Thin
- Japan
- Valentines
- Pocky Game
Before designing the pocky advertisement, i decided to take a look at how Pocky already advertises themselves:
From this I could gather that Pocky positioned themselves as a playful, fun, and cute snack and company, with many recurring themes of “love”. From this, I decided to use this to influence my final artwork:
So my work is about love, fighting, and it’s all about the humor behind this. Though, i can recognise that my work might be for a niche audience. I wanted to play with the fact that Pocky was a Japanese brand, so i had the manga captions and cliche “senpai” aesthetic (when a character sees their crush in an anime”
The choice of subject matter was of Mayweather and Mcgreggor. I chose them as they are part of popular culture, something that i felt that pop culture was an important thing in Japan. As such, the quote that i chose was “love is worth fighting for” because they were both wrestlers, and i wanted to poke fun at the tense situation to become a cutesy cutesy one.