The Walls Have Ears, Process || Typography

Hello! It’s been a while since I posted. Below is the process of the Typography posters 🙂

So the quotes that I had were very, um, questionable. I always stay in the school lounge till very late at night, and conversations with me always end up revolving around a very particular set of topics :,) :

  • “Listen! I know you better that you know yourself, you’re GAY”
  • “You’ve probably never had any SEX before, but that’s not how it works, Jacob!”
  • “I’d bring you to the movies but they said no outside SNACCS allowed”

DRAFTS

From these I came up with a few concepts for the posters:

Concept 1: Open Secret

For this, I wanted to show the aspect that these quotes were supposed to be some sort of secret that someone kept but everyone else knows it (so its not really a secret anymore, more like a taboo topic)

I wanted to use the gestalt theory for this because i wanted to hide the words between each other;

Gestalting the word gay into the word STR8

 

Trying to use a more handwritten-like font for the word sex to try and juxtapose it with the word ANY.

 

i tried to make the word SEX upside down….

 

again with the handwritten font and the very heavy sans serif layered on top of each other. here i tried to play around with the Y-Axis of the paper but somehow this was not working.

 

I had lots of trouble with this concept for the last quote because i had no idea what words were more important than the other, and which two words from the quotes i should put more emphasis on.

Concept 2: Things that are not straight

I think it’s safe to say that my quotes are pretty gay. especially the first one, which was why i had another concept of just distorting the typeface:

moodboard
moodboard
this one looked good, but it didn’t give me gay vibes at all, it gave me more of a wavy feel
moodboard
moodboard

 

tried font manipulation, inspired by a typography poster i saw that was imposed on a piece of fabri

 

Felt that the concept was not strong enough, but had some potential.

Concept 3: Working the corner at the red light district

Okay i came up with this idea because i really liked neon and bold colours. I also found my quotes very sexy and scandalous, and it was time i did something daring:

section of my moodboard from pinterest

I really liked the photo of the neon lights shop at the bottom most right, which kind of inspired the use of neon signs:

 

i still wanted to play with the X and Y axis of my paper, and experiment with like non-linear type of story telling. i had the idea of this being a point of view of someone who lives in the red like district and his laptop is in front of a giant window that had the word SEX on a sign right in front of it.

 

this was inspired by the picture of the “GIRS GIRLS GIRLS” sign next to the picture of the neon lights shop. i liked the repetition because it gave a sense of urgency to it, which made the words unavoidable. kind of like how the person in the story is trying to hide his gayness but everyone else knows hes gay and just trying to get him to stop avoiding it.

 

I think for me i was also very concerned with how this concept might be too graphic, because i wanted the typography to stand out instead of the drawings. but after consultation that day, i developed this concept to really work with the corner/angle element that i had going on in the second drawing.

 

Concept 4: Late night school talks

This concept did not win but i think its worth showing my other angle for the project:

because all these were quotes from late night talks at the school lounge, i wondered what if the quotes were written in very typical college food like coffee, ramen noodles, and some actual snacks…. but to be honest i think this concept was a bit weak and safe.

Process

i did my work in black and white first because i found it easier to focus on the layout without having colour distract me:

Quote 1

layout
  • didn’t know if i wanted to put the “you’re” in the arrow, but after consultation i decided to leave it in
  • but i think after angling the “listen! i know..” part of the sentence to make it look part of the wall, and making the arrow thinner, it looks better
  • changed the “listen, i know…” sans serif into a serif font because i wanted that contrast
  • needed the “GAY GAY GAY” font to be thicker 🙂 because i needed to create visual hierarchy between the two sections of the quote.

 

Quote 2

layout
  • wanted the 3 posters to look like a full scene when they were placed next to each other. like a tri-fold kind of view. so for this poster i wanted a central focus.
  • but i think i found it difficult to do that because the most important word in this quote, “SEX” is only 3 letters.
  • decided to go back to one of the things i learned from a youtube video, to try and play with the X and Y axis of the canvas.
  • ended up with the last one which i decided to stack the letters that make up “SEX” above each other.
  • wanted the “but that’s not how it works!” part of the sentence to be a graffiti kind of vibe, characteristic of a red light district where young hooligans would just tag the place up.
  • so i had like 3 typefaces to deal with in this poster, which was a challenge because i wanted people to read it from the left > top right > back to left > then bottom right. so i had to make the last part of the sentence look not distracting.

 

Quote 3

layout
  • this was tough because the most important part of the sentence is 4 words
  • to put it into context of the narrative i had, i decided to make it a signage at the entrance to a peep show

 

For the colours, i already had them in mind from the start. since they were of red light district theme, they had to be feminine colours. Also because they are my favourite colours, and it just so happens that my concept allows me to have this colour combination hehe :,)

i’m not that good at colour choosing, but i learned this technique from a youtuber, where you get a picture that has the colour scheme you want, you apply the craqulee filter on it, then it gives you a palette of the photo which then you can pick and choose and see if it fits with your composition:

colour scheme 1
colour scheme 2
colour scheme 3

 

Final

very proud of my work! even though it was a little embarrassing at the print shop!

 

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