Final Project

Final Artwork: Golden Retro Festival

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Golden Retro Festival is an event where people of any age are welcome. The theme of this event is 80s retro arcade games such as Super Mario, Pacman, Tetris, Qbert and much more. This event helps both adults and kids unwind from their work/school life over the weekend. The adults gets a trip down memory lane whereas kids get to discover new games in their life! The event hires vendors who sells amazing food and games. We even have some entertainment prepared for you!

Final Artwork consists of:-

  1. A3 Poster
  2. Staff Pass
  3. Coupons/Receipts
  4. Tote Bag

 

POSTER DESIGN (ADVERTISEMENT)

For the A3 poster, I’ve decided to play along the lines of the starting screen to a video game. As this collateral is an advertisement to gather people’s attention, the concept of a starting screen gives the idea that the target audience are about to enter an exciting game themselves.

STAFF PASS

I’ve used the background of iconic games for the staff pass. Even without the characters, the games can be distinguishable at a single glance. I also realized how most backgrounds from retro arcade games make up a good pattern illustration.

COUPON/TICKETS

For the tickets, they will get it alongside with the receipt of purchase. With these coupons, they will have to gather a certain amount to get a free gift from the official event booth. It has a similar concept to collecting tickets from playing video games at the arcade and then redeeming a price once a certain amount is collected.

Each coupon can only be redeemed once (barcode).

TOTEBAG (MERCHANDISE)

I’ve decided to infuse both local slang and retro video games together. The term “lepak” means to slack. In another, people come to this festival to relax, destress and enjoy themselves. This is one of the redeemable merchandise customer can get at the official booth.

Reflection:

All in all, I’ve really enjoyed designing for this assignment as it is something way out of my comfort zone. Being someone who plays arcade games a lot when I was younger, doing this project definitely brought me down in memory lane. If given a longer duration, I might even come up with more merchandise designs!

Sketches + Final Artwork

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FINAL SKETCHES:

FIRST TRIAL:

Feedback given:

  • The colours are too “The Simpsons” due to the yellow skin.
  • Try a different colour palette
  • Good play with positioning and scaling but maybe create a larger contrast between each hands. And also between the healthcare workers
  • Include more healthcare workers
  • Try to incorporate the Varoom header with the illustration

FINAL ARTWORK:

 

Assessment 1: Process + Final Artwork

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Questions:

  1. What do you do when you’re stressed out?
  2. What was the happiest moment in your life?
  3. What is your biggest fear?

Jessie Process:

Updated Sketch:

Final Artwork:

Description: Based on the questions asked, I realized that Jessie retreats and isolates herself whenever she was faced with stress. That is what the globes represents, a safe space for her to stay in until she is ready to go out to the world. As there are numerous globes around, each globe represents a safe space for Jessie. I’ve represented Jessie as a butterfly as it represents her soul. It symbolizes hope, dreams and endurance. As Jessie’s fear is the people judging her and seeing her as who she is not (despite her hard effort to build up her image), she cocoons herself and comes out as a brand new beautiful butterfly as she has built herself to be. The little butterflies represents her family which she holds dear and close to her as she is a family-oriented person.

Zafirah’s Process Sketch:

Final Process Sketch:

Zafirah’s Process:

Zafirah’s Final Artwork:

Description:

My phone is always with me no matter where I go. It is my safe space whenever I am stressed out with assignments. I play a game called Fun Run whenever I take a break from work (procrastination). In the mean time, I also do henna to destress myself. Which explains the chosen medium for my portrait. The tree in the portrait is called “Tree of Life” which represents family and loved ones. Similar to Jessie, I am someone who holds my family dear and close to me. Being around them makes me happy and safe. The smudged part of the tree represents my fear. The fear of losing my loved ones. As the light from my phone shines brightly in my life, the loss of my loved one disappears into the darkness of my life.