Anoosha Syed Portfolio Analysis (Foxville Art)


Use the creative portfolio/branding presence of the person you chose for your creative industry presentation and analyze the following:

1. What are the main platforms that the artist/designer uses to communicate their brand?

  • Instagram, Twitter, LinkedIn, Email, Tumblr

2. How do they utilize each platform effectively?

Instagram – Daily updates about her personal life as an illustrator/character designer on her IG stories.

Twitter – Tweets her daily progress and upcoming illustration projects. Retweets other artists’ artwork to show support and expand connections.

LinkedIn – Shows achievements, educations and experiences attained in her working life. Includes endorsement from others for the skillset that she has attained for the past years.

Tumblr/Vlog – Share tips and advices for other artists on how she comes up with her illustrations. Not stingy with her knowledge and willing to share.

3. What did they do in their biography to communicate themselves effectively?

  • Includes her full name, race and where she is currently based
  • Gives a brief of what she is working as and include achievements for major companies (Disney Jr, DreamWorks TV and Netflix)
  • Indicated that she is “always looking for new projects and creating opportunities”
  • Add links for portfolio website and twitter (platform she’s more active in)
  • Includes the agent’s information

Creative Industry Report: Foxville Art (Anoosha Syed)


Anoosha Syed

The creator of Foxville Art is none other than one of the astounding children’s book illustrator; Anoosha Syed. Born in Pakistan 26 years ago, she migrated from country to country with her family and ended up in Toronto (Canada) as a freelance illustrator and character designer. As she travels often, she felt that she was too disconnected from her roots as someone of Pakistani blood.

POC Skin Studies, Anoosha Syed

POC Skin Studies, Anoosha Syed

Anoosha aims to illustrate for children’s book with the goal to include people of various race and cultures, and to also allow kids to feel represented as a part of society with no discrimination. I am a strong believer that learning starts from young and we are never born with the personality traits that we have. Which is why I state that racism is something that you are taught, but not something that you are born with. From Anoosha’s illustration, she has a fair share of multi-diverse characters in her books who have an amazing friendship and are always on a great adventure. Anoosha’s illustration aids the storyline of the book well with her in depth studies in painting people of colour, without the need to stick to just a single colour to represent a certain race. She has various studies of shapes, sizes, outfits (of different race), poses and facial expressions to aid her illustrations.

Daring Dreamers Club, Anoosha Syed Illustration

Other Words for Home, Anoosha Syed Illustration

The reason why Anoosha’s artwork inspires me is because the way that she portrays her art feels welcoming with the soft pastel colour palettes that she uses and adorable character design. Despite the soft look of her illustration, she still manages to convey her message (regarding representation across) to her audience. Also, to have a minority in a renowned industry is a huge steppingstone for us people of colour. As content creators, we have our respective voices and whatever we post online or at art exhibits, are of our own voices wanting to be heard.