poster

Task 3: Smoker Poster (Deliverable 1)

Standard

Purpose of poster:

  • To raise awareness regarding the negative impact of smoking
  • To attract attention from far
  • To give a brief information of the severity of smoking/second-hand smoking

Sketch:

Draft 1:

For the first draft, I was trying to include family members (in silhouette) to show an image that the smoker is feeding his family members exactly what he is consuming. Specifically, the contents of a cigarettes. However, feedback was given that the poster was not impactful enough to the audience and the silhouettes could not be seen amidst the dark background.

Draft 2:

After the first consultation, I decided to make the poster as scary as possible. In a sense that it triggers the audience at how the severity of smoking is depicted. I’ve decided to include an image of a prayer table, with an image of a dead man covered in a skull of smoke. There are joss sticks replaced with cigarettes, to show how the man actually passed on due to smoking.

Draft 3:

 

During the second consultation, I also introduced a whole new poster concept. Michael indicated that the new concept was more appealing as compared to the stereotypical dark posters. I have decided to go with the latter design.

Draft 4:

For the final consultation, Michael also gave feedback regarding the placement of the words. It was too centralized and he told me to include a brief description of the poster in it. He told me to make use of all the space in the poster. It was important to play with the white space but to make sure the words are not fused into the visuals.

FINAL POSTER DESIGN:

For the final design, I’ve played with the placement of the joss bowl and placed it in the far corner. The stream of smoke stretches across the poster on the opposite side. By doing so, it has given me sufficient white space to fill in my texts and the poster is more well-balanced and not centralized.

I’ve enjoyed the process of creating this poster. What I’ve learnt through my years in visual communication is that less sometimes can be more. It’s okay if the work has minimal elements in it, as long as it brings out the message of the poster.

Infographic Poster | Second-hand Smoking

Standard

Information to include on poster:

  • The risks of second-hand smoking
  • Who they are affecting
  • Percentage and numbers on the severity of smoking
  • Solutions to smoking (second-hand)

I have used information collected from the survey collected and input in the poster. The colours I have chosen for my poster is orange, a colour used mostly for warning signs (road signs) which indicates the seriousness of the situation.

I have used mostly icons and minimal words to bring out the fast-reading process when looking at the poster. At the top of the poster, I have included a very well-known cigarette design, Marlboro Red. Smokers (or maybe second-hand smokers) would know this cigarette brand at first glance and they would be interested to read the poster.

Final Outcome of the poster:

Feebacks:

  • The header looks too separated from the poster. The poster can be cut into 2 pieces and still look good on its own. The header is not infused with the infographic.
  • Try to play with the skull from the infographic and blend it into the header
  • Some words are hard to be read (red on orange)
  • Infographic may look too stagnant, try to play around with the placement

Despite the constructive feedback given, I felt pretty satisfied with the outcome of the poster. I was really thankful for the information given by family and friends through the survey. It has made it easier for me to get specific information to include in the poster. I agree with how the header looks separated from the body. I felt like I was too much in my comfort zone for this assignment. I will try to explore more with the spacing in the next project. :3