All posts by Peng Cheng

Sink into the sofa and become one, I will.

Assignment 3 – Phase 2 ( The Narrowing Down of Narrowing down)

Here’s the 2 projects that I have settled on:

  1. Solo Project


Braces is a crowd funding social project where I can document my trial and errors to make a set of braces myself. Then I will show the world how they can make their own as well. This project will take a span of 1 year and it has to take place before I graduate from ADM.

2. Group Pitch


This is an Hack and Slash Game for my FYP (Together with Faye and Jazlyn). Players get to an wonderous yet dangerous enovironment within a school boys mind. This project is broken into 2 parts. One for the FYP (which consist of only a demo) and the other is the full game. The formal will take around 8 months to a year while the latter will take around 2 to 3 years.

Case Studies: Zul & CCA

The visit it to CCA is an exciting one. Not only are we able to see the exhibits by Joan Jonas, we also learnt how art infrastructure and organisations are maintained in Singapore.

Joan Jonas’s exhibition was out of a world experience as it makes audience relieve ignorance, oblivion and naivety. Her works shows the interactions of children and their perspective on nature and the environment.

In the presentation and Q&A from CCA, I’ve realized that Singapore has numerous funds and subsidy schemes for emerging art galleries and the art scene itself.  Also, Syaheedah took us through on what a curator do and what it takes to manage or contact artists. They also shared with us the future of CCA which has a lot of positive outlooks.  CCA has come a long way to become an independent gallery featuring a lot of contemporary art in South East Asia. To see how they plan and organize their activities in action make me understand the behind the scenes of art events and gallery set-up.

After our visit to CCA, we met up with Zul and took at look at his workplace. I think the artist in residence was a very nice initiative for the Arts Council in Singapore to set up to bolster budding artists. Zul’s works are inclusive of many contraptions made from daily cooking utensils to playful tokens like balloons. Using a program he created,  these contraptions will make sound triggered by solenoids. I am very surprised that a primary school device like a solenoid is implemented in the arts. As solenoids are mainly used in electrical plants or mechanical repair plants, They are often huge in size and used for produce large amount of force. To see solenoid to be used on this level was something new to me.

Zul also talked about how he moved his artwork from place to place. From the way, he explained his workflow, I can see he is a very organized individual that make sure his work are done in time so that there are little errors during implementation. His passion in his work drove him to work on side projects over long periods of time despite his current commitments.

All in all, the trip to CCA and Zul’s workplace was a fruitful one, it is clear to me how artists and galleries plan their activities while constantly maintaining their budget and outreach so to stay relevant.

Perfect Pitch

Individual project with $500:
Idea 1: I want to create a set of braces for myself, especially when now 3D printing is so advanced. And I would show my research and development so that other people can do it too.

Idea 2: Publish a book with my writings and pictures that I have created.

Project with 5 millions:

Idea 3: I want to create a international game studio with actual infrastructure and industry professionals.

Idea 4: Set up an educational team that provides in school counseling and help for students outside of curriculum in all areas.

Project with 2 people and $500:

Idea 5: I would create a small game and use the 500 dollar to hire someone else with expertise that my partner and I cannot do.

Guest Speaker: Candice Ng

Candice Ng’s works have revolved around memories or rituals. She is very interested to translate these “past” events or behaviors into the “new” digital medium. This is very interesting as we do not relate behavior or habits of our young days (especially when a lot of new media was not introduced).

Her work “Conscious Bits” caught my eye as shows snippets of a person’s life and teachings by interacting with the work. I feel that it not only let us know a bit of their lives and their upbringing.

Questions I would ask Candice are:

If identity formed by existence of a being when he/she is alive, then why is it only marked by death?

Why is the idea of personal identity so important when in this new media age where there should be a greater focus on global identity instead.

Hyper Essay – Fragility


Fragility of Time:

The two projects that caught my eye was Marc Quinn’s “Planet” and Ignacio Canales Aracil’s “Fragility of Time”. Not only these two art pieces have similar mediums, they explore similar themes: to explore instances that only exist for a very short time.

In Marc Quinn’s “Planet”, the artist plays on weight (it is made of heavy metal) and the illusion of weightlessness. I believe that it shows that youth is only temporary and that it passes by before we realise it.  Yet in Ignacio Canales Aracil’s “Fragility of Time”, he pressed and dried wild flowers to form structures that are very delicate; again, showing that temporal strength of something structurally weak. The projects vividly depicts the human fear of the inability to control time and forgetting important memories.

Despite the two project are similar in themes, they are very different in the way they are planned and executed. “Planet” has a much wider scope compared to “Fragility of Time” because the former has a bigger volume and uses materials that cannot be created nor transported by a single person. “Fragility of Time”, on the other hand, is made up of flowers thus is much easier to handle. Even though Canales used unique techniques to create the sculptures, I believe that the process can be done by the artist himself.

“Planet” and “Fragility of Time” are both project that require lots of planning through many channels. The starting point of the two projects might be similar since both of them explored similar concepts. “Planet” was a part of 3 separate installations in the same collection while “Fragility of Time” was a stand-alone project. Marc Quinn probably has some experience with creating public art pieces and the expectations from sponsors or collaborators. However, Canales probably have experiment many times before perfecting his sculpture. Furthermore, as his sculpture is delicate, he has to think of ways to transport it from places to places.

The organisations they have to contact to exhibit their works are very different. Marc Quinn have to connect governmental organisations to seek approval for his work while Canales is able to seek private organisations for his work to be displayed. That is one of the major differences between public art pieces and gallery art pieces since museums can control who can see the art. This help to protect artist and their audience if their works are not socially or culturally accepted.

“Planet” is be site-specific while “Fragility of Time” can be displayed in any gallery with a space big enough. Marc Quinn choose Singapore’s Garden’s by The Bay to display his works. The garden provides a peaceful ambiance to his work which can express his message clearly without interference as city spaces often disrupts artistic expression with static. This is exactly opposite in “Fragility of Time”, the exhibition are in enclosed gallery space, artificially made for humans to be imaginative, accepting and appreciative to every work. However, if “Planet” loses its site, it would also destroy meaning where there is no juxtaposition of the surreal scene with reality.

Case study: Sonoport

The visit to Sonoport opened my eyes on entrepreneurship and the media scene in Singapore.

When arriving at the offices, I am surprised to see such an open office with a small group of people working on very  different aspects of a project.

Sonoport, as a brand, was very clear in its objectives. They are able to clearly recognize their targets audience and decide who they want to market their products to. As sound on the internet is new, Sonoport saw opportunities in multiple areas, mainly: advertising and social media. Sonoport was decisive in their project goals and they met up respective organisations that would be interested in invest in those areas.

I really like Sonoport’s determination to push their products to showcase that it is a concept that works. For them to come up with their own line of dish soap for the advertisement was something most entrepreneurs would not do.

Sonoport’s take on competition is very unique, they focus on the areas that other companies do not have and secure their clients so that they are still entitled to the funding that is necessary. However, in Singapore, Sonoport is relatively a pioneer in web-based audio storage system, thus minimizing the number of competition on a national level.


I believe that sounds in advertisements are often viewed as invasive and unnecessary. Have Sonoport looked into non-invasive types of advertisements? (eg. advertisements that people want to look or to find out about the product instead of pop-ups or sidebar advertisements)

Case Study – China High Speed Rail

The High-speed rail in China has been the most recent transportation development. The commerial train can travel up to 200km/h.Since the terrain in China is mountainous, the most reliable land transport would be trains.

The project started to introduce a organised and convenient railway network for commuters in the 1990s. In 2001, it soon evolved to provide speeder trains for long distance. And in 2007, the Guozhou-ShenZhen Railway is opened.

Case Study – Goat Simulator

Goat Simulator started as a joke prototype from an internal one-month game jam held by Coffee Stain Studios in January 2014.

Lead developer Armin Ibrisagic focused on goats after convincing his coworkers that goats go viral on the Internet. Footage of the game in its alpha state was posted to YouTube received more than a million views in 2 days and fans requesting a full release of the game. It was released on 1 April 2014, April Fools’ Day, to raise doubts on the validity of the game.

Goat Simulator also releases downloadable content that adds elements of other famous games (World of Warcraft, Payday,etc.)