Category Archives: Case Studies

Case Studies: Zul & CCA

The visit it to CCA is an exciting one. Not only are we able to see the exhibits by Joan Jonas, we also learnt how art infrastructure and organisations are maintained in Singapore.

Joan Jonas’s exhibition was out of a world experience as it makes audience relieve ignorance, oblivion and naivety. Her works shows the interactions of children and their perspective on nature and the environment.

In the presentation and Q&A from CCA, I’ve realized that Singapore has numerous funds and subsidy schemes for emerging art galleries and the art scene itself.  Also, Syaheedah took us through on what a curator do and what it takes to manage or contact artists. They also shared with us the future of CCA which has a lot of positive outlooks.  CCA has come a long way to become an independent gallery featuring a lot of contemporary art in South East Asia. To see how they plan and organize their activities in action make me understand the behind the scenes of art events and gallery set-up.

After our visit to CCA, we met up with Zul and took at look at his workplace. I think the artist in residence was a very nice initiative for the Arts Council in Singapore to set up to bolster budding artists. Zul’s works are inclusive of many contraptions made from daily cooking utensils to playful tokens like balloons. Using a program he created,  these contraptions will make sound triggered by solenoids. I am very surprised that a primary school device like a solenoid is implemented in the arts. As solenoids are mainly used in electrical plants or mechanical repair plants, They are often huge in size and used for produce large amount of force. To see solenoid to be used on this level was something new to me.

Zul also talked about how he moved his artwork from place to place. From the way, he explained his workflow, I can see he is a very organized individual that make sure his work are done in time so that there are little errors during implementation. His passion in his work drove him to work on side projects over long periods of time despite his current commitments.

All in all, the trip to CCA and Zul’s workplace was a fruitful one, it is clear to me how artists and galleries plan their activities while constantly maintaining their budget and outreach so to stay relevant.

Guest Speaker: Candice Ng

Candice Ng’s works have revolved around memories or rituals. She is very interested to translate these “past” events or behaviors into the “new” digital medium. This is very interesting as we do not relate behavior or habits of our young days (especially when a lot of new media was not introduced).

Her work “Conscious Bits” caught my eye as shows snippets of a person’s life and teachings by interacting with the work. I feel that it not only let us know a bit of their lives and their upbringing.

Questions I would ask Candice are:

If identity formed by existence of a being when he/she is alive, then why is it only marked by death?

Why is the idea of personal identity so important when in this new media age where there should be a greater focus on global identity instead.

Case study: Sonoport

The visit to Sonoport opened my eyes on entrepreneurship and the media scene in Singapore.

When arriving at the offices, I am surprised to see such an open office with a small group of people working on very  different aspects of a project.

Sonoport, as a brand, was very clear in its objectives. They are able to clearly recognize their targets audience and decide who they want to market their products to. As sound on the internet is new, Sonoport saw opportunities in multiple areas, mainly: advertising and social media. Sonoport was decisive in their project goals and they met up respective organisations that would be interested in invest in those areas.

I really like Sonoport’s determination to push their products to showcase that it is a concept that works. For them to come up with their own line of dish soap for the advertisement was something most entrepreneurs would not do.

Sonoport’s take on competition is very unique, they focus on the areas that other companies do not have and secure their clients so that they are still entitled to the funding that is necessary. However, in Singapore, Sonoport is relatively a pioneer in web-based audio storage system, thus minimizing the number of competition on a national level.


I believe that sounds in advertisements are often viewed as invasive and unnecessary. Have Sonoport looked into non-invasive types of advertisements? (eg. advertisements that people want to look or to find out about the product instead of pop-ups or sidebar advertisements)

Case Study – China High Speed Rail

The High-speed rail in China has been the most recent transportation development. The commerial train can travel up to 200km/h.Since the terrain in China is mountainous, the most reliable land transport would be trains.

The project started to introduce a organised and convenient railway network for commuters in the 1990s. In 2001, it soon evolved to provide speeder trains for long distance. And in 2007, the Guozhou-ShenZhen Railway is opened.

Case Study – Goat Simulator

Goat Simulator started as a joke prototype from an internal one-month game jam held by Coffee Stain Studios in January 2014.

Lead developer Armin Ibrisagic focused on goats after convincing his coworkers that goats go viral on the Internet. Footage of the game in its alpha state was posted to YouTube received more than a million views in 2 days and fans requesting a full release of the game. It was released on 1 April 2014, April Fools’ Day, to raise doubts on the validity of the game.

Goat Simulator also releases downloadable content that adds elements of other famous games (World of Warcraft, Payday,etc.)