Month: October 2016

Interview #7

Participant : Female | 24 | business.

  1. When is your most recently watched movie? Which movie?

Sausage Party if the question is about the last movie I watched in cinema….

Suicide squad if the question is about the last movie I watched in general.

  1. Do you have any cinema preference and why?

Yes. Bishan GV – convenient to go and it’s near bf’s house lol.

  1. What are the factors that you think are important for a cinema?

My concern for a good cinema is the cleanliness, sound system, location and appropriate temperature. I don’t like going to cinema that has trash all the way from the entrance to the hall. Everything must look clean, nice and shiny. Secondly, I like cinema with high quality sound system, obviously the quality of a movie depends on how good the sound can be projected to the audience. Thirdly, location is super important, cannot go to a very far away cinema and especially if it’s far from mrt. Finally, please temperature must not be so cold. I hate it when I go to watch a movie and it’s freezing there.

  1. What do you usually do after watching a movie?

Go back and sleep…

  1. Do you stay back for after credits?

Yes yes, if I know that there is after credits and all people are waiting for an after credits. If no news, I’ll just leave. If the movie is good, I’ll sit a little bit more and enjoy the credits, trying to find Vietnamese name among the name list of people contributing to the making of that movie.

  1. How do you feel (emotionally and physically) after watching a movie?

Depend on each movie. In general, I feel ok physically. But emotionally it really depends.

  1. How do you feel about the exit hall post movie?

I feel uncomfortable walking in the exit hall. It looks dirty, dark, and it’s like in a horror or tragic movie. After watching a movie, I would try to find an excuse like going to the toilet to walk out by the main entrance.

  1. Have you ever gotten into a situation that you have to catch last Public transport after a movie? How did you feel about it?

Nope, my housemates and I like to watch late night movie and we all end up walking half an hour home. In other situation, I don’t feel any rush to catch the last bus/train at all.

  1. If you can change something about the exit hall, what would you like to change?

Just let us get out by the main entrance.

  1. How do you feel about the following ideas to improve the exit hall?

a.Navigation to be displayed on walls

No need, I can find way out. I just hate the exit hall.

b.After credits / new movie trailers screened on walls

Not necessary, I just want to get out. It may make me more confused maybe.

c.Simple rating system for viewers to express their feeling about the movie

This can be done before the door out… no need to be at the exit hall.

Interview #4/5/6

Interview #4

Participant: Male, 24. Software Engineer.

  1. When is your most recently watched movie? Which movie?
    3 weeks ago.
  1. Do you have any cinema preference and why?
    Cathay, better popcorn. If I go with friends, I will go a place that is convenient for us all. If we have a lot of time then distance doesn’t matter.
  2. What are the factors that you think are important for a cinema?

Food, I prefer places where I have more choices of popcorn. Also, I prefer big movie screen size. Places with appropriate volume setting. I don’t like places where it is too loud.

  1. What do you usually do after watching a movie?
    Movie is usually my last activity for the day. I will usually discuss the movie with friends on the way back.
  2. Do you stay back for after credits?
    Only for movies I expect to have after credits. I roughly know big franchises like Marvel, Pixar, etc. are most likely to have after credits.
  3. How do you feel (emotionally and physically) after watching a movie?

    It largely depends on the movie. I have headache if the movies are complicated. If fantasy/scifi I feel a bit floating. Action movies may cause higher heart rate. Most likely I need to go to the toilet after a movie cos I usually drink during a movie.

Sometimes I will imagine myself in the movie world.

  1. How do you feel about the exit hall post movie?
    I think it is long and hot, uncomfortable. Most exit involve stairs. It takes very long to find the toilet and toilet always have a long Queue. At the end of the exit I usually don’t know where I am, especially if the shopping mall is new to me.

I prefer movie theatre with the exit directing back to the lobby (cos toilet is always available)

  1. Have you ever gotten into a situation that you have to catch last Public transport after a movie? How did you feel about it?
    The last time I watched a late night movie, before buying tickets I had already known I would miss the last bus and had to walk home so it was ok. I did not really rush or anything. Did not feel anxious at all.

Because all the mall entrances were closed, I could not find any toilet and that was stressful HAHAHHA

  1. If you can change something about the exit hall, what would you like to change?
    Make it shorter and maybe darker. Cos I feel it is glaring. Maybe can have aircon to make it cooler. I don’t find the current exit boring because I don’t really pay attention to it. I usually will still think about the movie.
  2. What do you usually do in the exit hall?
    Think about the movie. Check for time on my phone but don’t really use it. Discuss with my friends about the movie. Follow the people in front. If there is no one I think it is still intuitive because there is only one way to go.
  3. How do you feel about the following ideas to improve the exit hall?
    1. Navigation to be displayed on walls
      I think navigation is already there. It is one way so you rarely go wrong.
    2. After credits / new movie trailers screened on walls
      I do not think this is a good idea. I feel like it will disturb my after-movie thoughts. If this idea is installed, I prefer it to let me know more about the characters or movie world.
    3. Simple rating system for viewers to express their feeling about the movie
      I care about whether this system is biased. If somehow u can make this fair then I think there is a point.

Interview #5

Participant: Female, 24. Research assistant.

  1. When is your most recently watched movie? Which movie?
    Sausage Party. 2 weeks ago.
  2. Do you have any cinema preference and why?
     I will choose a cinema that is closer to my home.
  3. What are the factors that you think are important for a cinema?

I don’t care. My friends select the movie cinema. I only care about the distance. If it’s too far I will not go. I will prefer seats that are not too close to the screen.

  1. What do you usually do after watching a movie?
    Supper or go home straight. Generally movie is my last activity.
  2. Do you stay back for after credits?
     Unless my friends insist to stay back. The only time I stayed back there wasn’t any after credits so I kind of feel disappointed.
  3. How do you feel (emotionally and physically) after watching a movie?

    It largely depends on the movie. Most of the time I feel relaxed and chill. I usually go for romance and animation. I feel like my legs don’t belong anywhere. It feels uncomfortable. I have to place my feet somewhere. I feel that some movie theatres are cold.

Sometimes I have an after-movie feeling, depending on the movies. Like if the movie is controversial I will think about the ending…etc.

  1. How do you feel about the exit hall post movie?
    I feel indifferent. I think it’s boring. I mostly go to GV which uses fire exit as the cinema exit. But nothing to complain about. I don’t really care about the exit.

From a service point, I feel like the cinema abandons the customers cos they do not care about the exit. I feel like its “ impolite”

  1. Have you ever gotten into a situation that you have to catch last Public transport after a movie? How did you feel about it?
     I knew it beforehand so I was prepared to rush for it. After the exit, I need to navigate and then ran for the transport. But I don’t really care if I can catch it, it’s not a crucial thing. Normally I would avoid late night movies.
  2. If you can change something about the exit hall, what would you like to change?
    Make it shorter and I don’t want to take the stairs. Can put more movie posters or decoration. But I don’t expect much from a movie exit anyway.
  3. What do you usually do in the exit hall?
    Discuss with friends about the movie. Don’t use phone. Follow people in front to exit. But sometimes people in front also don’t know where to go
  4. How do you feel about the following ideas to improve the exit hall?
    1. Navigation to be displayed on walls
      Unnecessary cos I think the exit is one way. Some signages are already there.
    2. After credits / new movie trailers screened on walls
      Ok. I prefer trailers, don’t really want see more about the movie (I think whatever about the movie should be screened in the movie hall already). Exit hall is hot so I don’t want spend time there.
    3. Simple rating system for viewers to express their feeling about the movie
      I think I would like this idea if the rating is used for new movie comers because otherwise there is no purpose to it.

      Interview #6

      Participant: Female, 23. Software engineer.

  1. When is your most recently watched movie? Which movie?
    3 weeks ago.
  2. Do you have any cinema preference and why?
     Nice chair cushion. Comfortable seat. Fit my size. Air con is just nice.
  3. What are the factors that you think are important for a good cinema experience?

Staff shouldn’t disturb when credits is screened. Popcorn/drink should be nice. No issue with screen size. I think GV seats are a bit low so I have to raise my head which is tiring for my neck. Cathay front row are very closed to the screen.

  1. What do you usually do after watching a movie?
    Go for a walk and think about the movie
  2. Do you stay back for after credits?
    Yes, always. I feel like it is a way to appreciate the production team. So I feel disturbed and a bit angry when the staff tries to clear the hall when the credits is still screening.
  3. How do you feel (emotionally and physically) after watching a movie?

    Deeply in thoughts. I usually watch movies that give new ideas / creative ideas. I will think about the movie a lot if the movie is good. Not really about the character.

I feel full after movie cos I drink a lot of soft drink. I usually hold something (popcorn) to help with my concentration.

I usually watch movies alone so I don’t have to care about others.

I don’t really feel tired after the movie. I feel relaxed.

  1. How do you feel about the exit hall post movie?
    I think it is a great setting for a horror movie (LAUGH). It is quite dark, long and no one really knows where they are heading and how long it is. I usually go to Cathay who paints the exit hall black (white for cathay) The hall is narrow and long, a bit maze- I usually just think where I am going.

There’s no other way so I will just go and suppose that’s the right way. Most of the time I feel a bit lost because some signage is confusing and not at my eye level.

  1. Have you ever gotten into a situation that you have to catch last Public transport after a movie? How did you feel about it?
    When I was a student, I rushed for the train because I don’t have much money to catch cab. But now I either choose a really late night and take cab or go for early one. Sometime if I watch at The Cathay (Dhoby Gaught) I will walk home and enjoy the night walk along Orchard road (1hr)
  2. If you can change something about the exit hall, what would you like to change?
    Make it less scary. Make it more cheerful/positive. Cos you go for a movie to chill and relax then suddenly you enter this scary corridor.
  3. What do you usually do in the exit hall?
    I think about the end of the exit. I actually like the idea of some scary thing that surprises me at the end. Sometime I see the upcoming movie posters. But I think they are really far away in time ( 3-6months later) so I think it is quite pointless.
  4. How do you feel about the following ideas to improve the exit hall?
  5. Navigation to be displayed on walls
    I think I need to by eye levelled. I think it should be pictorial / illustrative. Some imagery suggestion of where we are ending up at.
  6. After credits / new movie trailers screened on walls
    No need. I watch after credits in the cinema hall and movie trailers at MRT stations.
  7. Simple rating system for viewers to express their feeling about the movie

I think this is ok. When I use a rating system I will prefer some privacy. I think if its crowded. I think it is better if it is done by an app. Maybe some location-based trigger can be installed so it asks me to rate after the movie. I think some rewards need to be there for people to rate, like membership rewards.

Existing concepts

1. SciO – Consumer physics.

images from link

It is the world’s first affordable molecular sensor that fits in the palm of your hand. SCiO is a tiny spectrometer and allows you to get instant relevant information about the chemical make-up of materials around you, sent directly to your smartphone.

2. Nitrate (NO3) counter – SOEKS

images from link

3. Kuaiso: smart chopstick – Baidu

https://www.techinasia.com/baidu-smart-chopsticks-detect-dodgy-cooking-oil

images from link

VIDEO CAN BE FOUND HERE

The smart chopsticks, called Kuaisou, can test food for safety issues. It’s limited to sampling the oil to detect dangerously substandard cooking oil – one of all too many food safety issues plaguing China – but it’s still an interesting and practical tool

3. Food origins tracking device – Nguyen Thi Hong Minh

link: this-62-year-old-vietnamese-entrepreneur-is-using-foodtech-to-eat-safer

An electronic traceability system for Vietnam’s farmers and consumers 

How it works is farmers and the processors, the middle men who buy from producers, log information such as product origins and how it was processed into TraceVerified’s software. The data, which is compiled into TraceVerified’s first product “TraceReport,” is accessible via QR codes on product packaging — which consumers scan using a mobile app.

Vietnam’s water pollution crisis showed how little transparency exists 

TraceReport will help farmers build product credibility over time 

4.Quick-test kit – Vietnam government

kit 15types pour-water testing

Aesthetics study

aestheticsartboard-5_1

From previous posts, I am currently situating my product as an amalgamation between a kitchen appliance and a medical device.

On one hand, it has to be fitting in the kitchen and integrated into part of the cooking process, so as to achieve convenience and efficiency. On the other hand, it has to work like a medical device that accurately detects the presence of dangerous substances in food.

As such, the product would have characteristics from both of its origins. I also realize many of the characteristics are shared by kitchen appliance and a medical device, although they could vary slightly in terms of importance. These characteristics should be communicated through the conceptual design, form of the device, its materials and finishes…etc

Therefore, I went on to study the characteristics of current products that is conveyed through its form and choice of material.

Aesthetics Study on existing kitchen products

Group 1: this group of kitchen appliance uses industrial aesthetics to convey robustness and hygiene. The use of stainless steel is for food safety and it also conveys sterility, power and accuracy.

The forms are mostly geometric and is highly functional.

This appeals to those with very high regard for hygiene and perhaps have higher income, since they are more expensive than group 2

aestheticsartboard-1

Group 2: this group uses a variety of plastic with varying strength and appearance. In this group, more expensive plastics like HDPP and ABS are safe for food and can withstand high temperature.

The use of plastics allows for different finishes and colors, which gives this group a more lively and friendly character than group 1. This group seems to be more understandable and relatable with simple functions and simpler forms. Forms can be more organic because injection molding process gives more design freedom.

I feel that this group would speak for the majority and it is affordable for more users, making it more utilitarian.

aestheticsartboard-2

Group 3: this group goes for uniqueness and styles, as it usually has unique form, texture, and colors. Many of these are not mass-manufacturing friendly, hence resulting in high cost of products. Some of them are also trend-specific, for example, the retro trend is visible from Smeg’s series with rounded tapered form.

This tends to a bespoke direction which speaks to very specific users who have a strong preference of what they like. They could also be kitchen/cooking enthusiasts who do not mind spending money for a highly differentiated product.

I think this direction is not what we are looking for

aestheticsartboard-3

Aesthetics Study on medical devices

After researching a few medical devices, I realise that information mapping and communication is a vital part.

Most of the time, patients are heavily dependent on those device to do the checking job for them. They do not possess the knowledge of how these devices work. As such, they rely entirely on the device to communicate their health status.

This scenario is the same as what happens in my project. Consumers do not know the chemistry knowledge in any of the tests. They rely entirely on the device to tell them whether the food is safe.

In such scenario, communication has to be simple and on point. In the devices below, we see that only one statistic is shown to the patient, which is what he needs to know. The critical information is displayed in large font and clearly distinguished from others. The interfaces are simplified, unnecessary functions are removed to reduce clusters of information and hence minimize failure.

aestheticsartboard-5

Most medical devices stick with grays, muted colors and white is always the dominant color. This is to convey sterility and reliability. Also, strong colors may induce anxiety, which is not desired in the medical context. Many personal devices are handheld.

Many personal devices are handheld and quite compact. Recently, many devices have been connected to smartphones, providing an extra interface where more information can be communicated.

aestheticsartboard-4

Food journey and the kitchen setting

When to check for adulteration?

After changing my idea from an on-the-go detector to a home-based device that is a part of the cooking process, I did a quick study of the different stages that food goes through in the kitchen.

I realize that the later adulteration is detected in this journey, the more effort is wasted on all the steps before realizing it should not be eaten.

As such, I have decided that my product would be integrated to the kitchen within the first few stages of cooking. Those stages are unpacking food purchased from the market, washing the food and storing them. Storage is optional because some people would cook the food immediately while some may fridge it for later use.

Within this few stages, there are a few opportunities for intervention which I will discuss in a later post.

Where is my device placed in the kitchen?

Kitchen work triangle concept

work_triangle

image from link

The kitchen work triangle is a concept used to determine efficient kitchen layouts. The primary tasks in a home kitchen are carried out between the cook top, the sink and the refrigerator. These three points and the imaginary lines between them, make up what kitchen experts call the work triangle. The idea is that when these three elements are in close (but not too close) proximity to one other, the kitchen will be easy and efficient to use, cutting down on wasted steps.

Based on this concept, I imagine my device would be placed somewhere in between the sink and the refrigerator because it is to be used within the unpacking, food washing and storing.

work-triangle

 

Product Inspirations (1)

1. Rotimatic – designed by Zimplistic

image from link

This product is an automatic roti making kitchenware. It simplifies and automates each step of traditional roti making process by using computer algorithms.

This product offers an on-demand approach as compared to the traditional batch making approach. Roti is made one at a time. A precise number of units are produced as needed. Small quantity suits household size.

Learning points:
  • The compartments: my device can utilize the same compartment for both testing and storing of food items bought from the market, integrating testing into food preparation process.rotimatic
    image from link
  • Convenience: automated process with little involvement, leading to efficiency. It only takes about a minute to churn out one roti. This suits households with a busy lifestyle. Detachable parts allow easy washing and maintenance.
  • Cleanliness: use white color, high-density ABS (food-safe plastic), non-sticky surfaces, transparent plastic. These visual quality allows visibility to see through the ingredients and emphasizes the absence of contaminants.
  • Simplicity: Simple interfaces, the possibilities of action is reduced to minimize human mistakes and hence avoid system failure.

2. Ultra Clean Washer (Pen) – Electrolux

electrolux-ultra-clean-washer-1

image from link

 

This device works as an addition accurate stain removal process before the clothes are dropped into the washing machine. It uses technology that combines water and ultrasound to effectively remove stains on garments. The pen is docked on the washing machine. It only works when needs arise. It works for small to medium stain area.dock

Learning points:
  • handheld device for spot checking could be part of the system, this integration has to add value to the larger system.
  • device use very simple interface with minimal steps.
  • handheld device allows for agility and mobility.

3. Cleanwave sanitizing wand – Verilux

uv

image from link

image from link

The CleanWave Sanitizing Wand uses the same advanced UV-C light technology used to sanitize hospital equipment for over 30 years. User simply scans the surface area with the UV-C light on. The product promises to kill up to 99.9%** of germs, allergens and odor causing bacteria on hard surfaces.

This product is handheld and runs on rechargeable battery. Some product features include:

  • Simple one-button operation and easy-to-read digital display
  • Safety shut-off feature guards against unwanted exposure to eyes or skin
  • Built-in timer allows for precise exposure times
Learning points:
  • this product works in a similar fashion with project, but it goes a step further by actually killing / removing the unwanted bacteria.
  • handheld devices should be ergonomically designed ( this product doesn’t look comfortable in the video)
  • probably applicable as a adulterant scanners for those that are detectable using light.

Research Documentation | Summary of phase 1

[EDITING IN PROGRESS]

This post includes research information that was presented at the 2nd presentation and other pieces that were left out due to time constraint. Simple explanations are included with links to separate posts on each matter.

ossslide-1ossslide-2ossslide-3ossslide-4

Survey result: consumer base.

Introduction: 

In this activity, 120 short surveys were conducted at various locations (survey questions can be found here)

The only criterion for selection is that participant has to be the person in charged of purchasing groceries for the household. Participants were selected at random with no preference of age, gender or appearance.

Result from these surveys is compiled here

Q1 – Q2 : What is your sex and age?

ossslide-5

Q3/4/5: Do you have a smartphone / use 3G / use the Internet frequently ( >12hrs/week) (Y/N)

ossslide-5-copy

Q6: How often do you buy and cook different kinds of groceries?

ossslide-7

Q7: Where do you usually get your groceries from?

ossslide-6

Q8: Rate 3 most important factors in selecting vendors to buy from.

ossnot-using-copy-2

Q9: Rate 3 most important factors in deciding which food to buy for the day.

ossnot-using-copy-3

Q10 / 11: How are you aware / is your knowledge of the food adulteration problem? (self-assessment)

ossslide-9

Q12: Where do you get your information on adulteration from?

ossnot-using-copy

Q13: What do you think are most challenging to tackle food adulteration (choose 3)?

not-using

Literature research: Adulterants severity scoring according to food type

ossslide-8

Interviews:

ossslide-11

Observation & Shadowing

ossslide-12 ossslide-13

Conclusion

ossslide-14 ossslide-15 ossslide-16 ossslide-17

Field trip 1 + Interview #1

A. Field Trip 

Location: Jurong Point, Golden Village, cinema Hall 2.

Time: 7:10pm – 9:20pm

Movie: Miss Peregrine’s Home for Peculiar Children

B. Interview #1

All interview is available @

Participant: Male, 24. Software Engineer.

  1. When is your most recently watched movie? Which movie?
    Miss Peregrine’s Home for Peculiar Children. 1hr ago.
  2. Do you have any cinema preference and why?
    No, I prefer watching movies in my own room at my own comfort. I would just go to a nearby cinema if I have to.
  3. What are the factors that you think are important for a cinema?
    Environment-wise, I think it should be quiet enough with little distraction. You go to a cinema to watch a movie, so, of course, good visuals and audio is a must. It should make you feel immersed in the movie. I will try to get seats that are not too close or too far from the screen.

    While I usually go to the cinema with friends, I still feel like movie watching is a 1 person experience because you don’t really talk to others when the movie is screening. It is not very interactive in that sense. I think most interactions happen afterward when we discuss the movie we just watched.

  4. What do you usually do after watching a movie?
    Normally I do not decide to watch a movie on the spot. Most of the time movie watching is planned before the outing and normally it will be the last thing we do if we go out in the evening. Occasionally we will have a meal afterward if the timing is right.

  5. Do you stay back for after credits?
    Only for Marvel movies. Otherwise, I will just leave. But it also depends on the friends I am going with. If they stay I will stay. I think it is not critical to stay back because if you need any information you can always find it online.
  6. How do you feel (emotionally and physically) after watching a movie?
    I feel like I have sat for too long. But it is ok in general. I think movie watching is relaxing and if I am physically tired I would not even go to the cinema in the first place. So, even if the movie is 2hr or more, I dont really feel exhausted unless the movie is extremely boring.

    Emotionally, depending on the movie, I usually have some feelings linger at the end. Sometimes I would also think about the parts I dont understand or parts I find impressive. I think this also signals the quality of the movie. If you don’t feel anything after watching, it is probably sucky and there’s nothing to remember.

  7. How do you feel about the exit hall post movie?
    I’m actually quite indifferent about the exit. I don’t really like or hate walking through it. But at the end, I felt a bit lost and I needed to do some walking to relocate and know where I was. I rarely get into that situation in Jurong Point because I am familiar with this mall.
  8. Have you ever gotten into a situation that you have to catch last Public transport after a movie? How did you feel about it?
    The last time I watched a late night movie, before buying tickets I had already known I would miss the last bus and had to walk home so it was ok. I did not really rush or anything. Did not feel anxious at all.
  9. If you can change something about the exit hall, what would you like to change?
    It would be great if the exit is shorter and ideally I would like it to lead back to the cinema lobby because it is easier to navigate. The current exit is also quite boring for me, it does not feel like a part of a shopping mall.

    I think it would be nice to make it such that you can discuss movies with your friends better. In that way, it would be ok even if it is a long and boring walk.
  10. What do you usually do in the exit hall?
    I always talk to my friends about the movie. I rarely use my phone. As for walking I actually just follow the people in front. I don’t really pay attention to signages.
  11. How do you feel about the following ideas to improve the exit hall?

    a. Navigation to be displayed on walls
    I think this has to be very concise and somehow repeated after each turns of the corridor or something like that. I feel that if not careful there would be too much information and noone will read it.

    I think this idea depends on viewers’ familiarity with the place. If they are already familiar with that particular shopping mall, they can self-navigate and it does not really add value to them. I guess it works for people who are new or do not often go to the place. It also depends on how your signages are designed. For example, if you just tell me this exit leads to Carpark B, I would not be able to tell where that is anyway.

    b. After credits / new movie trailers screened on walls
    I do not think this is a good idea. If you screen a video, it might obstruct the flow of people exiting the cinema hall because some will watch and some won’t. This also kind of removes the choice whether they want to watch it because it will be screened to their eyes anyway. I think I would prefer a slightly more relaxing environment right after a movie, not too much of moving visuals. I think some music or background sounds are ok.

    c. Simple rating system for viewers to express their feeling about the movie

    I think this is better because interaction time is short and it does not require much effort. I think the challenge is giving people a motivation to participate in this rating thing, make it accessible to those who want to do it and not obtrusive to those who do not. I think it can be fun too.

    Overall, I think the exit hall needs to be more interesting but not bombarded with visuals or information.

Week 1 | Research Questions + Planning

A. Research Questions

1. Primers – movie watching in general

Their most recent movie experience? (When/which movie?/which cinema/around what time)

Any cinema preferences and why? (asking in terms of service/experience/ is there a cinema they always go to?)

What do they usually do after watching a movie?

How do they feel emotionally and physically after watching the movies?

2. Exit hallway

What are their expectations of an exit? (IMPORTANT)

What do they like / do not like about the exit (IMPORTANT)

What do you do in the exit hall? (e.g waiting for friends, toilet, discussing the movies?)

How long do they spend in the exit hallway?

3. Observations to take note

Social activities happening in the exit hall (e.g waiting for friends, toilet, discussing the movies?)

Traffic Flow / How are cinema exit halls connected?

Spatial Elements of the exit hall

B. Planning

WEEK 1:

  1. Field trip: mapping the exit hall of at least 3 cinemas, noting traffic flow, spatial conditions, what people do, how long do they stay there
  2. Interviews: aim to get 10 – 12 respondents in total by next week. Document their answers in table form, highlighting common keywords.
  3. Literature research: find out possible technologies to employ and any other related projects.

WEEK 2:

  1. Reflect on Week 1 findings and IDEATE different idea, select strongest 1 or 2 ideas to work on.
  2. Design new questions based on specific ideas
  3. Quick mock-up/ sketches of the ideas to ask people during phase 2 interviews (down to 5-6 participants)
  4. Collect responses from new questions

WEEK 3:

  1. Fine tune design solution based on responses from week 2
  2. Create a specific narrative to test, more elaborate mockup in terms of visual/audio
  3. Test in ADM Fire exit corridor