[EDITING IN PROGRESS]

This post includes research information that was presented at the 2nd presentation and other pieces that were left out due to time constraint. Simple explanations are included with links to separate posts on each matter.

Survey result: consumer base.

Introduction: 

In this activity, 120 short surveys were conducted at various locations (survey questions can be found here)

The only criterion for selection is that participant has to be the person in charged of purchasing groceries for the household. Participants were selected at random with no preference of age, gender or appearance.

Result from these surveys is compiled here

Q1 – Q2 : What is your sex and age?

Q3/4/5: Do you have a smartphone / use 3G / use the Internet frequently ( >12hrs/week) (Y/N)

Q6: How often do you buy and cook different kinds of groceries?

Q7: Where do you usually get your groceries from?

Q8: Rate 3 most important factors in selecting vendors to buy from.

Q9: Rate 3 most important factors in deciding which food to buy for the day.

Q10 / 11: How are you aware / is your knowledge of the food adulteration problem? (self-assessment)

Q12: Where do you get your information on adulteration from?

Q13: What do you think are most challenging to tackle food adulteration (choose 3)?

Literature research: Adulterants severity scoring according to food type

Interviews:

Observation & Shadowing

Conclusion