Typography I – First Impression

I used to think Typography was “meh”, thinking that it’s boring or just something I’ll just sweep off my shoulder. Because people don’t talk about it much and I felt like there’s not much to talk about. It’s like studying a dry subject (science).  “It’s just typography – not so important” (a year ago)

But boyyy was I wrong. I started taking interest in it when we had an assignment where we had to create/portray our names in a visual way (?) last semester. I was inspired by other people’s works and even mine where I did it traditionally, by using food materials or other materials. It got interesting pretty fast. Then I also learnt that it’s important when it comes to visual communications – how you want to attract your viewer’s attention in a certain way and give off a certain vibe. I realised Typography emits this sort of feeling, you know, you can feel your way through some typefaces and that affects the reader’s thoughts first hand. It’s on the typography that makes them want to stay and read further on. And THAT, I feel, is so powerful. So I know for sure it’s important and I want to learn how to do that – to understand further in depth how typography works so that I know how to actually use it and not take it for granted.