Typography I – Typographer of Week 4: Neville Brody

 

ABOUT THE ARTIST

Neville Brody is an English graphic designer, typographer and art director currently working in his own design practice called Research Studios.

Back then, he enrolled himself at the London College of Printing for a 3-year Bachelor of Arts degree in graphics but his designs were often condemned by his teachers for having ‘uncommercial’ quality to them. The era of punk rock highly influenced Brody’s work and motivation in the late 1970s. However, his tutors disagree with his experimentation of punk rock art and got him almost expelled. Even then, he continued to explore the new boundaries in graphic design.  Therefore, his first-year thesis focused on the subject of comparison between Dadaism and Pop Art.

He’s also a leading typographer and internationally recognised brand strategist.

HIS WORKS 

He is best known for his work on ‘The Face’ and ‘Arena’ magazines and various record covers for several famous music artists, including Cabaret Voltaire and Depeche Mode.

‘The Face’ and ‘Arena’ magazines
Cabaret Voltaire Record Cover – Designed in 1984

Brody is also one of the founding members of Fontworks and the leading website the FontShop. He designed numerous notable typefaces for the website. A well-known FUSE project was also the result of his initiation which featured the fusion of a magazine, typeface and graphics design.

He co-founded a typeface library, the FontFont, with Erik Spiekermann, in 1990.

Typefaces by Neville Brody

He has designed many typefaces such as Industria, Insignia and Blur, which was included in the Museum of Modern Art’s architecture and design collection in 1992.

Industria font by Neville Brody
Insignia font by Neville Brody (image obtained from https://www.behance.net/gallery/21328109/Insignia-Type-Specimen-Poster)
Brand Strategy for Nike – Designed in 1988

 

LEARNING POINT

I’m inspired by how his experimentation of the punk rock art was noticeable in some of his works and that created an interesting approach in forming portraits. And for his typefaces, it’s interesting how he could make them look simple but at the same time, possessed features that made them distinguishable and less boring.

Leave a Reply