Assignment 2: Movie Campaign

For this project, we were tasked to create our own movie campaign.

Film synopsis

A tree spirit is displaced when his home — an mighty oak tree — was felled by humans. A moving adventure awaits him as he leaves his beloved home in search for a new shelter.

This story is inspired by a Thai belief that spirits inhibit trees, and that a ‘spirit house’ has to be built for the spirits when their trees are cut down. When I came across this fact, it prompted me to wonder what will happen if the spirit house isn’t built and the spirits have to search for their new homes.

Mood Board

Keeping in mind the fact “spirits” can be easily associated with ghost stories or haunted movies, I deliberately steered away from inducing such an effect by adopting bright and vibrant colours. As I intended the film to be of a fantasy and adventure genre that is suitable for kids to watch, I wanted the poster to convey a light-hearted mood while provokes curiosity. At the same time, with themes like deforestation in the movie, I was heading towards the exploration of environmentalism in the movie.

My main source of inspiration and colour study was Studio Ghibli films, in particular The Secret World of Arrietty. Studio Ghibli is renown for their visually-stunning images of nature and greenery. Their choice of colours and style are very much aligned with what I had in mind.

Compositions

I did several sketches to brainstorm the design of the poster. Initially, I wanted to use the main character, i.e. the tree spirit, as the central focus and display it prominently on the movie poster. I tried several compositions that show that the spirit is miserable that is tree is cut down/ resolutely leaving its home to find a new place.

Upon further development, I decided to use the sketch below — a top view of the tree stump after the tree was cut off. No character can be seen here; the spirit has left already. I thought that this composition works the best because: firstly it sparks curiosity about why there is a house in the tree stump, secondly who lives in it, and thirdly where is the being that lived in it.

Process

I used a central composition of the stump to draw attention to it immediately so that viewers will notice the layout of a house inside the stump. I flooded the sides with foliage and greenery instead of more complicated designs to emphasise the stump further. The greenery also heavily hints at themes of environmentalism in the movie.

The choice of typography is more quirky and cartoony to further express the light-hearted mood and to appeal to younger audience.

A small open door is added to the tree stump to suggest that someone has left the place. The layout of the house and furnitures are still to evoke a sense of stifledness and calmness — that the departure is quietly and seriously pondered over.

Final

I titled my film “Stumped”, both as a wordplay on the tree stump and as a symbolisation of the spirit’s bafflement and confusion after his house was destroyed.

Composites

 

 

2D Project 2 Forrest Gump: Process

From the stash of movie quotes, I have narrowed down to work on these few:

  1. Finding Nemo: “Fish are friends, not food”
  2. Spirited Away: “I finally get a bouquet of flowers and it’s a goodbye present”
  3. Howl’s Moving Castle: “Here’s another curse for you – may all your bacon burn.”
  4. Howl’s Moving Castle: “I see no point in living if I can’t be beautiful”
  5. Ponyo: “I’ll let a fish lick me if it’d get me out of this wheelchair”
  6. Moana: “If you wear a dress and have an animal sidekick, you’re a princess”

This is still more than the four movie quotes required, but I decide to just work on them first to get a better idea about which quotes have more potential to be developed.

Learning from my research on Dan Hillier, I wanted to emulate his working style in this project. Instead of sketching out clearly what I am looking for in my composition and then searching for suitable images online, I have decided to follow Hillier’s way of starting with a very vague idea and browsing through images to find associations. Only then are the images composed together — pretty much trial and error.

As I really like Hiller’s illustrations, I decide that I wanted to go with a consistent Victorian/ Old books illustration style for my compositions. However, as all my quotes are taken from animated movies, I thought that using elements from the movie itself will appear too jarring as they evoke a very modern and child-like kind of feel, which seems incompatible with the Victorian art style. Thus, for most images, I’ve decided to take the quotes out of context and interpret them simply for what they are.

Finding Nemo: “Fish are friends, not food”

When I look at this quote, the first thing I thought was that I need to convey the idea of friendship/closeness well. It is easy to bring across the idea of fishes and food, but I was worried that if I were to focus on that, I will neglect the main idea of fish are friends.

However, searching for images on ‘friendship’ did not yield much satisfactory results as the image merely look like two or more people talking to each other.

For example:

Accessed from http://www.istockphoto.com/sg/vector/victorian-male-friendship-gm170178869-23189160
Accessed from http://www.istockphoto.com/sg/vector/group-of-victorian-men-gossiping-about-a-scandal-gm538354728-95714931

 

 

 

 

 

 

 

 

 

 

The idea of rapport/ companionship/bond is not conveyed strongly. Thus I tweaked my search and sourced, instead, for couples. While bringing in ‘love’ might not be that suitable, what I was driving at is really an intimate and friendly relationship.

This was what I found. The man looks like he’s courting the woman. I thought this image was suitable because of the physical contact that expresses the idea of ‘closeness’, while not being overtly intimate or romantic. The expressions of the woman is apt as well, as she looks like she’s challenging the notion that fishes are food/friend.

 

This is the first design I made:

By swapping the man’s head for a fish head, I wanted to bring out the idea that the man is the fish, and the close contact between the two shows that the woman sees him as a friend and not food.

Thinking that the idea of food is not strong enough, I scattered bits and pieces of ‘food’ around them.

However, I found that the entire composition does not tie in well because the food is scattered too randomly, and no idea of fish being friends and not food is being expressed. Yet, to use the original design feels too plain. Thus, I started working with the background.

I added waves here since fishes live in the sea/water. Again, the waves doesn’t deliver much meaning and are quite redundant.

Using the idea of repetition to bring out harmony, I decide to collage different species of fishes for the background to bring across the idea that “fish are friends, not food” applies not just exclusively to the ‘fish-man’, but all types of fishes. Nevertheless, the quote is still not conveyed strongly enough.

Being stuck, I decide to revisit the movie scene.

The sharks were determined not to eat fishes at the start.

 

 

 

 

 

However, when Dory started bleeding…..

 

 

The sharks forget all the talk about not eating fish and went berserk.

As we can see, there is actually a lot of ambiguity in the quote, when taken in context. Although the sharks proclaim that ‘fish are friends, not food’, their resolve is not strong, which cause them to waver between eating fishes and treating them as friends. I decide to incorporate this sense of ambiguity into my design.

By placing the man on the plate, their motion becomes uncertain: is the woman leading the fish away from the plate, or is she putting the fish onto the plate? The same idea is reinforced several times:

The half-eaten body of the fish: did the woman eat it, or did she safe the fish from being fully consumed?

The fish hook that isn’t firmly entrenched in the fish body: again, is the woman helping to remove the hook, or is she attaching it?

As I found this to be a satisfactory design, I decided to go ahead with it.

Spirited Away: “I finally get a bouquet of flowers and it’s a goodbye present”

When I was brainstorming for this quote, as it involves abstract concepts like “goodbye”, I decided to pin down first the more literal components like flowers and present.

By chance, I found this forlorn looking guy who looks like someone is leaving him and he is raising his hand as if about to say goodbye, yet the person has turned and left already. I went on to surround him with a sea of flowers to portray him as drowning in his present that is full of ‘goodbye’ and ‘farewell’ connotations. I used very large flowers to frame the sides to represent the sheer monumental impact of the goodbye left in the person’s mind.

Thinking that the idea of ‘present’ isn’t strong enough, I went on to add ribbons and ribbon bow, since presents are often adorned with them.

I thought that the ribbons were a good addition, but the idea of goodbye is still not there. Besides, I realise that flowers =/= bouquet of flowers. And so, I added a hand-written letter at the background to symbolise farewell letters that people usually write for one another at moments of departure. I also included in a bouquet of flowers to make the message stronger.

As I worked on the final design, I resized the different elements to bring more focus to the man in the middle rather than the flowers on the side. I also changed the bouquet of flowers to one that is more obvious since the previous one simply looked like a bunch of flowers held together. During the consultation, Mimi mentioned that she feels that ‘goodbye’ isn’t conveyed strong enough. I experimented with many different compositions (which I failed to save), such as having the person he is waving goodbye to at the foreground walking away/waving goodbye with one raised hand,  but they destroy the original composition (which I thought was aesthetically pleasing enough, and hence did not want to alter it). After a long process of research, I decided to add a handkerchief to the centre guy’s raised right hand.

This is because historically, whenever sailors set sail to sea, their loved ones will wave handkerchiefs towards the leaving boat as a sign of goodbye, as seen in the two photos below:

Accessed from http://www.alamy.com/stock-photo/sailors-waving.html
Accessed from http://the-history-girls.blogspot.sg/2012/02/

 

 

 

 

 

 

 

 

 

Final design for this quote:

 

 

Howl’s Moving Castle: “Here’s another curse for you – may all your bacon burn.”

This quote is among the most literal quotes. I thought it doesn’t make sense if I were to research for what symbolises, say, curses or bacon or burning, because the resultant composition will deviate too much from the original quote that it becomes unrecognisable.

For my first design, I found this illustration of Shakespeare’s play, Henry VI, where a hooded conjurer is conjuring spirits. I thought it was quite apt, because it conveys the idea of “curses” and “burning”. I added a few pieces of bacon to see how it’ll turn out.

I felt like it didn’t look too bad, but the people at the sides are way too extra. Also the part about burning should be more strongly expressed, because it looked more like smoked bacon than burned bacon. Also, I felt that just using bacon is boring. Thus, to add more flavour to composition, I added a pig (do you know bacon is made from pigs?).

I thought that having the bacon fall in to the boiling pot makes the design more dynamic because there is this idea of action. Also, it gives off the impression that the bacon is conjured up, and not brought in by someone, like in the first design.

I experimented with some backgrounds as well. I usually searched for ‘war’ images since there is often some kind of burning in the landscapes. However, as they are often too complicated, they steal the limelight of the central scene, causing the composition to lose focus. Mimi agreed that the above design with the plain background is a lot more ideal.

I was intending to go ahead with it. However, on the night before the big critique day, I chanced upon this image of a woman shrouded by smoke, with her hands thrown up as if she’s casting a curse. It was perfect. I superimposed the photo and simply love the outcome!

Howl’s Moving Castle: “I see no point in living if I can’t be beautiful”

While browsing through images online, I came across this illustration which showed a melancholic person staring out of the window. I found that it conveyed the idea of “no point of living” very aptly, and so I saved the image to work with it. I swapped his head for a peacock head, yet add a emblem/shield like thing at the side with a boar’s head, to show that this person is trying as much as possible to beautify his outward appearance, yet the truth is that he simply resembles a boar constantly haunts him. The peacock feathers further accentuate the idea that beauty is something that he can never achieve.

I found this design to be too obscure, and the idea of ‘no point of living’ is not well-expressed.

I worked on a second design, which is a lot more literal. Clearly, you can see that the skeleton is surrounded by the flowers, which means that he is consumed by the concept of beauty. The skeleton — a sulking one for that matter — conveys the idea that there is no point in living, even if he has everything on the world (since he is sitting on the globe)

While the aesthetics look fine here, I felt that it lacked the wow factor and didn’t really resonated with what I wanted.

Here, a girl in a dress has a ugly animal head and stares vainly into the mirror, adorned with a single peacock feather. She wears a troubled expression as if upset with her looks.

This design is okay to me, but a tad bit too simple. Thus I worked on a new design and borrowed elements from the previous design. I used the peacock mirror to symbolise beauty and vanity. The gloomy hippo, being upset by his appearance in the mirror, rides away on his segway. The skull, which surfaced after the hippo looked into the mirror, represents the face of death, telling the hippo that his appearance means that he doesn’t deserve to live.

Mimi mentioned that the skull is too distracting and redundant. I didn’t feel that at first, but after seriously considering her comment, I realise it’s very true. There are too many elements in the composition fighting for attention, and the skull simply dilute the focus further without contributing much.

 

Working on her feedback, I substituted the skull for a more toned-down mirror-cracks to show that the hippo’s looks are so bad that even the mirror cracks after being exposed to his face. I resized the peacock mirror larger so that there is a main focus for the composition (instead of having both the peacock and hippo the same size and have them fighting for attention)

I’ve also experimented with different backgrounds because I found it plain:

Conclusion: nah, I should keep it plain. Thus I stuck to the previous design as the final one, but added three more peacock feathers on the hippo’s head to symbolise his efforts to beautify himself, but which still failed in the end.

Ponyo: “I’ll let a fish lick me if it’d get me out of this wheelchair”

I interpreted the quote very literally. Thus I used 4 main elements: fish, tongue, wheelchair, person getting out of chair. This was the first design I did:

I tweaked the composition so that it follows a triangular shape and feels more stable and comfortable on the eye.

I found the design interesting, but too disparate and seemingly random (even though it did follow the quote). Mimi felt that the flying guy doesn’t express the idea of ‘getting out of wheelchair’ strong enough. Also, instead of the licking fish, the flying guy should be the main focus.

I worked on her comment and experimented with different compositions using the same images. However, nothing satisfactory came out, and I thought that there isn’t potential for further development. Hence, I dropped this design for the final 4.

Moana: “If you wear a dress and have an animal sidekick, you’re a princess”

Although directed to Moana, this quote suggests that anyone can be a princess, as long as he/she 1) wears a dress, and 2) have an animal sidekick. I decided to play on this by superimposing an old man’s face onto a woman who is wearing a dress. I used the dancing animals as I thought they were really cute and similar to the animals in Disney movies.

To further express the idea of princess, I added a little crown on the head.

Feeling that the message wasn’t strong enough, I added waves at the background as an allusion to Moana. However, I realise that it’s a little out of place.

I decide to redo the composition and used a frog this time, as this frog gives the impression that it is eager to promote his owner, just like any other Disney princess’ sidekick. I added the Disney castle to emphasise the idea of Princess and royalty.

I experimented further and added in the waves (to allude to Moana) and twinkling stars for magical effect.

As I scrolled through old photos, I also saw several images of old encyclopedia:

Accessed from http://www.silverspiralarts.com/keyword/pincones;antique%20royalty%20free%20stock%20image;illustration/
Accessed from: http://onewomanshands.blogspot.sg/2011/11/freebie-images-encyclopedia-pages-1.html

 

 

 

 

 

 

 

 

 

Inspired by their layout, I decided to try it out:

The apple symbolise the poison apple that Snow White ate; magic mirror used by the queen in Snow White; glass slippers worn by Cinderella. All elements point to the idea of ‘princess’. I’m actually quite fond of this design, but thought that this layout might not be too suitable for this project. And it also looks like I have no idea how to use photoshop and can only lay the elements out separately.

After the very long process of experimenting with and developing different designs, I have came up with my final 4 designs:

Check out my blogspot on my final 4 designs :D

Silkscreen printing

This is my first time working with silkscreen printing, and it involves a lot more process than I thought. I didn’t document much of the process because I didn’t bring my phone into the dark room :(

Silkscreen process:
  1. Coat the silkscreen frame with the photosensitive blue emulsion paint (try to make the coating as smooth as possible)
  2. Leave to dry
  3. Paste the transparency (the surface with the carbon downwards) on top of the frame and exposed the silkscreen in the UV machine for 18seconds
  4. Use a water gun/ running water with pressure for the transferred design to appear
  5. Use a squeegee and swipe with one confident stroke to evenly apply the black paint
  6. give yourself a pat on your back if your design turns out well, or cry (gimme a chocolate if u actually read this ?)

A rare photo of myself caught in action (thanks Loh Kee)

The design didn’t turn out very well when transferred onto the paper as the details are simply too small to be captured well. I desperately hoped at the start that it was just the first print that went wrong and the rest will be fine if I apply more paint — but sadly, no, they’re just as bad.

I definitely needed a second round of printing. For my second round of printing, I increased the size and threshold of the entire composition. This helped immensely as the lines are now well-defined.

Removing the emulsion paint
My refined design: notice that the central figures are now larger. Lines are also more clearly defined after I increased the threshold.

Test print!

Before printing on my tote bag, I did several trial runs on newsprint to get a feel on how much paint to use/how much pressure to apply, how fast to swipe the squeegee. I was so glad that most of my print this round turned out well! I just had to take note not to use too much paint, as that is fatal for a design that used many many thin lines.

I was really lucky though, my final print on the tote bag was perfect in the first round. I printed on a couple more bags for fun. I would think they would be even better since I had several rounds of experience already, but somehow the very first print on the tote is the best.

My first print on tote bag!

This is a really long post. Congrats on making it through ⌒°(❛ᴗ❛)°⌒

2D Project 2 Forrest Gump: Research on movie quotes

 

 

Here are some movie quotes that I’ve decided to work on for the project! Surprisingly, all my quotes came from animated movies. I really didn’t expect that, but I guess I’m just a really big fan of them ヾ(´∀`○)ノ Right now there’s a lot of quotes included (it’s just too difficult to cut down!), I’ll experiment with different designs before deciding on what to go with :)

1.  Wreck it Ralph: “I am bad and that is good, I will never be good and that’s not bad”

This quote really stuck after I watched the movie, most probably because of how hilariously contradicting it is and how it fits Ralph so well. A heartwarming movie, it is :’)

Spirited Away: “I finally get a bouquet of flowers and it’s a goodbye present”

My (or everyone’s) all-time favourite movie: Spirited Away. There are way too many feelings attached to this movie and the movie has been a great source of inspiration and motivation personally.

This quote is really depressing. I chose it, instead of other more famous quotes from spirited away, because of how heavy a feeling it evoked in one’e heart.  Everyone experienced departures one way or another in their lives, be it moving house, changing schools, or even migrating elsewhere. We are not unfamiliar with farewells, yet we still feel as affected as the very first experience.

 

Finding Nemo: “Fish are friends, not food”

Finding Nemo! True-blue childhood movie that I’d watched a million times.

This quote was extremely memorable. I remember being terrified when the sharks appear, yet laughed my head off when I saw how eager the sharks were to make friends with the fishes.

Frozen: “The cold never bothered me anyway”

I love Frozen, not even kidding. And this quote is too sassy to not include it. I really enjoyed the entire movie sequence for “let it go” because I found it highly relatable, and also happy for Elsa for finally being able to release the mental distress that has been troubling her since she was a child.

 

Howl’s Moving Castle: “May all your bacon burn”

This quote was said by Calcifer, a fire demon is a magical contract with a wizard, Howl.  He is a very powerful creature himself, with a great deal of magical ability, though cannot move beyond the confines of the hearth in which Howl keeps him without the wizard’s help. He provides power to Howl’s castle, such as heating the bath, strengthening the threshold and moving the castle from place to place.

For a demon with such a great amount of magic, Calcifer could well have said highly destructive curses. Yet he chose one that was so trivial and insignificant — to burn your bacon. This really portrayed Calcifer as a kind-hearted, innocent ‘demon’, seemingly unfitting yet ironically adorable.

So cute!!

 

Howl’s Moving Castle: “I see no point in living if I can’t be beautiful”

Context: Howl was taking a bath but his magic potions (which changes the colour of his hair) were mixed up by the female protagonist, Sophie, (a self-employed cleaner in his house). The unaware Howl used the wrong concoction and end up having a terrible hair colour (terrible in his opinion). Distraught by his tragic appearance, he had a literal melt down.

I literally LOLed at this quote because of how vain it is, and how the character (Howl) was saying it so earnestly while breaking down.

Look, he’s literally melting down!

 

Ponyo: “I’ll let a fish lick me if it’d get me out of this wheelchair”

This is a very trivial quote from the movie, said by an old lady from the elderly home. I chose it merely because of how quirky it sounds and the imagery it conjures up in one’s image.

But here’s one cute lil Ponyo:

and one ugly one:

 

Moana: “If you wear a dress and have an animal sidekick, you’re a princess”

I watched Moana thrice in the cinema!!! That’s how much I enjoyed the movie. This quote was said my Maui (the big guy) to Moana. It was a very astute observation,  made even funnier by the fact that Disney is mocking themselves through him, since practically every Disney princess wears a dress, and has a animal sidekick.

Wow this has been a great spam of images and gifs — can’t help it when one loves the movies that much! This research has been a trip down the memory lane, and a perfectly enjoyable one for that matter. Looking forward to working on these quotes!!