I have learned a lot throughout this whole semester in this class and it’s the class that I enjoyed the most because I had the freedom to create whatever style of design I wanted! I find it helpful that we get to design / create whatever we wished without any restrictions! The part that I find most helpful is to find out my target audience and focus on getting my message across through graphics and the mood of my illustrations! This module was overall a very enjoyable experience!
Sweet Petula Handmade Soaps
Folk art inspired
Designed by Nina Jarema
Art by Sanna Annukka
Although I was quite certain with the main theme of my final project, that is… yes, Christmas again! I wasn’t quite sure of what kind of style i wanted it to be. Should it be catered for kids for a kid’s Christmas party? A tropical Christmas? or a celebration for the office? Hence i went to further research on the kind of mood that I wanted to create.
I wanted to show how people in different countries across asia celebrate Christmas. Without snow, reindeer, snowman etc…. I thought that it would be unique and interesting to see how although there are different people across the world with different cultures, they still celebrate the same day in their own ways.
This idea is somewhat similar to the previous idea but with a more humorous approach to it. This is how people in tropical countries celebrate Christmas-by the beach. I thought that it would be fun to give a twist to the usual Christmas scene by bringing Christmas to the beach! Cause why not? 🙂
Using the usual elements of Christmas but maybe experiment with different styles??? (refer to previous mood board)
Final choice: Idea 3
I figured that if I were to choose the first two ideas, it would be hard to make it look as clean and elegant as i would like my theme to look. So I chose idea 3 at last!
Rough Sketches & Ideation
Picture to be mirrored on the other side.
Things to take into consideration :
-Spacing between objects
-Objects not overpowering the deer and typography
Sketches 1 and 2 are linked to the vending machine concept as said in the previous post. Sketch 3 is a more detailed sketch of a little’s girl’s obsession over a gingerbread house . I am personally leaning towards sketches 1 and 3 but still can’t seem to make up my mind on which one I want to work with! What do y’all think? Any suggestions and feedback are welcomed!:)
Theme & Concept : Obsession
Below are some thumbnail sketches of trying to portray the obsession for Christmas!
Idea 1: Family trying to get Christmas stuff from the vending machine / The father looking exhausted from carrying all the stuff his wife and children got
Idea 2: A close up of the vending machine and the things sold inside it
Idea 3: A composition of angels clouding the whole space
Idea 4: Young and old queuing up to give a shot at the huge claw machine filled with Christmas goodies!
Idea 5: Everyone helping to decorate the Christmas tree!
Idea 6: Girl wearing a Christmas tree skirt
Idea 7: Family buying stuff for Christmas during sale
Idea 8: Girl eating off a gingerbreadhouse
Idea 9: Wreath filled with Christmas ornaments
Idea 10: Elves helping santa to move gifts around
Idea 11: BAKING COOKIES !!
Idea 12: Elves helping to decorate the Christmas trees
Idea 13: Santa feeling stunned over the amount of gifts he has to send out
Idea 14: Christmas market
Idea 15: Different levels and section of the Christmas tree selling different items
Idea 16: Many rows of Christmas stalls
Choice of idea after feedback
Idea 1, 4 and 8
- Idea 8 shows the obsessiveness of Christmas by the way the child is aggressively chewing off her gingerbread house.
- Idea 1 and 4 shows busyness and also fits the theme of Christmas.
Suggestions: Use Idea 8 as a main focus and combine the busyness of Idea 1 and 4 into it (eg: by adding snowflakes/ornaments/more crumbs/ mess on the floor to fill up the space)
MOOD BOARD 1
-classic -sparkly/glittery -bold red, green and gold -bright/glossy -wonderland/fun
mood board 2
-vintage -faded/muted -reminisce -collection -newspaper/story/narrative
User persona and targeted market:
target market: female / anyone who loves Christmas! age:18-30 occupation: working adults and students in the creative field / (anyone who loves creative graphics/appreciates/collects them!)
Research on Illustrators and editorial magazines.
- Joanne Poon
This was a poster designed by Joanne Poon for a circus event! I love how all the colors helped to make the event look inviting and fun! The poster along with the other information templates looked unified and belonging to each other too. I think that it is a very successful poster not only because it managed to grab the audiences’ attention but it also managed to accommodate important information into the poster yet not making it look overcrowded and messy!
2. Marta Leshak
Martha Leshak is a designer and illustrator that is passionate about children’s book and folk topics! These are some of the plots from a series of paper cutting illustration she created to reflect children’s representation of incomprehensible sayings and phraseologism. I love the color that she chose for her target audience that are very pastel and baby-like colors! She managed to create another world of its own in her illustrations and I find that it is a very important element to incorporate into the cover of a magazine design in order to captivate the eyes of the viewer!
3. Hee Eun Lee
The design of this illustrator is very pleasing to the eye as she uses muted colors and rounded edges to create her designs! The right way to welcome people to the concert! 🙂
4. The New Yorker Magazine
New Yorker August 2nd, 1958 by Arthur Getz
Ilonka Karasz : Cover art for The New Yorker 1710 – 23 November 1957
Constantin Alajalov Christmas Store New Yorker Cover December 1949
May 6, 1939 by Ilonka Karasz
Feedback and comments to better artwork:
- the layer of glass was taking away the details and vibrancy of the interesting objects in the hair. Hence, there were suggestions to lower down the opacity of the outer layer and to choose a lighter color (eg: light blue or pink) to go above it.
- The egg earring was too overpowering in proportion to the face. And it would be better to flip the egg around to avoid repetitiveness of the egg on the head.
Personal reflection after assignment 1
- This was quite a fun assignment to work on as I had to think of what was really important in my daily life and constantly trying of ways to make the whole composition work together as one.
- It was also a fun challenge to try to incorporate elements that i love and at the same time give the whole self portrait a more in depth meaning.
Process of illustrating my self portrait
A list of words that describe me/Things that I adore
-rice and eggs
-nature (flower and greens)
-bandana and high bun
I chose to take a picture of my neutral looking face to show no emotion because I wanted the viewer to have their own interpretation and perception of what the whole portrait is trying to convey. So the first step that I did was to take pictures and finally chose an of angle that I can better work with and illustrate my face.
The main concept that I was trying to go for is to portray me as an” observant” person, always being aware of my surroundings. The first sketch above was me wearing many glasses, arranging them from my chin to the back of my head to suggest that I have “many eyes”or “always on the look”. The second sketch is me peeping through a glass window. And the flowers and leaves growing and creeping out gives an idea of wanting to be free or to “come out”. Composition wise, I feel that this is much stronger than the others as the tip of the hair balances out the chin and an earring at the ear gives character to the whole picture. It also shows movement and allows the reader’s eyes to flow through the portrait.
Although I do like the previous sketch and the message behind it. I still find that it still loses some edge and character to it. So rather than just having a garden over my head. I tried to incorporate some of the elements that best describe myself. I find it more visually intriguing and it allows the viewer to want to find out what is exactly IN the hair. However, I find the composition and arrangement was very still and gives off a feeling of solitude and I didn’t want that so I decided to use the composition of the previous sketch because it shows more dynamism .
These two are just sketches of the same concept. One trying to come out of a paper box and another trying to peek over the fence.
The last idea was to incorporate fireworks and hair curlers but I chose the previous idea at last because it had more narrative and visual interest.
Composition of final self portrait
At first I was just playing around with the composition. Trying to figure out how to better portray depth and combine all the objects together without making it look too messy and at the same time remain its elegance.
At this point, i wanted the french fries to mimic a crown. However the keyboard behind although added depth doesn’t look as cohesive as I wanted it to be with the self portrait.
Although this may seem clearer but it fails to use the glass window to give off the message because the objects (flowers) looks as if they are on top of the glass rather than behind it.