Part of being an engineering student is thinking of new technologies to make systems/products more efficient/less costly. Generative Design uses an algorithm and constraints (such as cost, weight and material) set by a user. The computer then processes the algorithm and produces many different designs that fit the constraints. The results are often unpredictable.

It is interesting to me as it shows how algorithm-based art can be applied in the real world to solve issues. This process massively cuts down time for analysis which is traditionally done by people. It also results in new, innovative ideas.

One such example highlighted in the video is the design a part of an Airbus plane. The new design was half as heavy but as strong as the previous design. This helped reduce the overall weight of the plane, fuel usage and cost for the operating airline.

This semester, I’m taking a module on product development and design. Products are designed with a set of rules in mind. However, as humans, we usually think and act base on our past experience. Thus limiting our ideas. This will be useful in designing a unique products.