The Principles of Design:
- Balance
Distribution of objects, texture, space and colours to make up a stable design. Three types of balance:
– Symmetrical balance – elements on one side of the design are similar to the opposite side
– Asymmetrical design – sides are different but still remain visually balanced
– Radial balance – elements are arranged around a centre, focal point
- Emphasis
A part of the design that jumps out at the viewer. Usually made visible through contrasting with other areas of the design, using, for example, size/shape/colour etc.
- Pattern / Repetition
Constant repeating of an object or symbol in a design to create a recurring form or sequence. Gives unity to the art work.
- Proportion
When all parts of a design correlate and work well together, it is good proportion. Parts can refer to sizes, amounts or numbers in the design.
- Movement
The path the viewer’s eyes follows through in the design, and usually stops to rest and observe a focal area. Movement can be shown using lines, edges, shapes, or colours, etc.
