Principles of Design

The Principles of Design:

  • Balance

Distribution of objects, texture, space and colours to make up a stable design. Three types of balance:

– Symmetrical balance – elements on one side of the design are similar to the opposite side

– Asymmetrical design – sides are different but still remain visually balanced

– Radial balance – elements are arranged around a centre, focal point


  • Emphasis

A part of the design that jumps out at the viewer. Usually made visible through contrasting with other areas of the design, using, for example, size/shape/colour etc.

8538488 emphasis

  • Pattern / Repetition

Constant repeating of an object or symbol in a design to create a recurring form or sequence. Gives unity to the art work.

e76af62c77457fdb1007510d0c31771a pattern 1 using rhythm repetition

  • Proportion

When all parts of a design correlate and work well together, it is good proportion. Parts can refer to sizes, amounts or numbers in the design.

images tumblr_ly7rw3XKYa1r1lgpio1_1280

  • Movement

The path the viewer’s eyes follows through in the design, and usually stops to rest and observe a focal area. Movement can be shown using lines, edges, shapes, or colours, etc.

Design monochrome spiral movement illusion background. Abstract strip lines warped backdrop. Vector-art illustration


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