Media Wall – Progress & FINAL

Hello! For the media wall, I started off by wanting to animate the motifs in a way that made them fall off the screen in a haphazard way, to add on to the colour and chaos in my project, so I came up with these designs for testing.

These three jpegs are designed in a way to be viewed from 1 to 2 and then to 3, so it would look like a sequence and structured falling of the motifs. It was to be arranged such that the streaks of colour would fall down like paint, like it was dripping, and then the cakes and sweets would follow after that. To achieve this, I started anew on Photoshop, using my motifs that I had drawn out in the beginning. I also created a new version of the paint splashes, as the previous one for the banner was more explosive in nature, but this one was more slow moving in a downward motion.

Initial Design – Media Wall 1
Initial Design – Media Wall 2
Initial Design – Media Wall 3

However, after testing it out at the media wall, I decided to go for something less colourful and vibrant, and instead create something simpler. This is because I found that the scale of the media wall, being very huge and wide, made it difficult for a viewer to take in the whole design, and it made the whole thing rather messy instead. The colours were also a lot more vibrant on the media wall, which I found to be slightly distracting, because of the clash of colours from the background (paint) and the foreground (the motif desserts).

So, I came up with a plain white background instead, and spread out the motifs more so that it would look evenly spread, instead of being too top heavy.

Below are my new designs – there are 3 jpeg stills taken from the final 30 seconds animation. I did the animation using two softwares, Premiere Pro and After Effects. I wanted to keep up the motion and movement of the falling motifs, but at the same time, minimise the distraction. If you compare the 3 jpegs, each of them have a different arrangement of the motifs, because the cakes are continually rotating and spinning.


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