in Secondary Research: Case Studies, and Literature Review

FYP Idea Proposals

Mind map of Colour(ful)

Mindmap

 

Simplified Version

Simplified Mindmap

Idea 1

Mindmap-02

The Exploration of Foods’ Colour on Humans

Colours play a significant role in our daily lives as it affects us psychologically, scientifically and in many other aspects. Psychology is an applied science that studies the mind and behaviour. Together with the exploration of the concept of perception, emotion and other areas, it aims to understand the human activity. This FYP intends to interpret human mental impressions of nature through the effects of foods’ colour. Food is part of nature and it revolves around human activity as one of the basic essentials. As a foodie, food visuals hold much importance to me. By exploring and understanding this, it enables people to realise the power of the understated role of colour in food as well as the subconscious process of human behavior in daily lives.

The possible outcome for this idea would probably be an installation of food displayed in a scientific/interesting way together with a booklet to explain the idea.

Mood of Project

Research Method – Experience Sampling Method

 

Idea 2

Mindmap-03

The Prophecy

Mankind has always attached colours with certain perception and emotions. The psychological effect helped us to understand and relate better with colours under various area of studies such as pseudoscience.

Placebo is an effect that produces positive impact based from the result of perception. It is a mechanism that works with astrology where people believe in its horoscope readings and feel better when they follow its advice. This FYP seeks to discover the skeptical relationship between astrology, self fulfilling prophecy and colours. As an individual, I read horoscope out of curiosity and for the fun of it. It provides some sense of hope, positivity and entertainment in life. By exploring this, it aims to portray the prophecy of astrology on humans.

The possible outcome for this idea would be to create a brand in a medical approach.

Mood of Project

Research Method – Diary Studies

 

Idea 3

Mindmap-04

Mythology through Colour and Space

Colours evoke reactions based on the interpretation of one’s senses through the spaces that one interacts. These spaces can be defined to be of physical or non-physical presences that provide a form of freedom towards imagination. Fairytales, fantasies and mythology are part of imagination created through mental imagery. This FYP intends to interpret the mythology of Cockaigne through colours and spaces. As a child, I enjoyed reading stories like Charlie and the Chocolate Factory as it’s very imaginative, colourful and portrays every child’s paradise. Even after being an adult, I wished this factory was a reality. This project would portray how colour and space work together to bring paradise to another level of experience.

The possible outcome for this idea would be packaging / + installation.

Mood of Project

Research Method – Image Boards

  1. You mind map is impressive! as well as your presentation of 3 ideas

    But Sorry I am struggling with understanding  ideas

    elaborate on first 2 ideas and please no jargon

    for example #2

    This FYP seeks to discover the sceptical relationship between astrology, self-fulfilled prophecy and colours

    astrology? and color? not sure of conncetion

    The possible outcome for this idea would be to create a brand in a medical approach.????

    medical? brand? elaborate

    “This FYP intends to interpret human mental impressions of nature through the effects of foods’ colour.”  what is human mental impression? 

     

    give me some VISUAL Cues.

    anything like this done somewhere else any case studies

    Mood boards?

    I am having struggle understanding

    the last idea is nice- and seems easiest from the visual side

  2. IDEA 1

    The Exploration of Foods’ Colour on Humans

    Colours play a significant role in our daily lives as it affects us psychologically, scientifically and in many other aspects. Psychology is an applied science that studies the mind and behaviour. Together with the exploration of the concept of perception, emotion and other areas, it aims to understand the human activity. This FYP intends to interpret individuals’ perception of nature through food and its colour. Foods’ colour has been studied and experimented by several scientists and researchers as they try to understand how colours affect human’s flavour and taste perceptions. This has enabled brands to understand consumers and market their food products according. Food is part of nature and it revolves around human daily activity as one of basic essentials. By exploring and understanding this, it enables people to realise the power of the understated role of colour in food as well as the subconscious process of human behavior in daily lives.

    The possible outcome for this idea would probably be an installation of food display in an interesting way together with a booklet to explain the idea. An example that encompasses this kind of idea would be an advertisement for Dentist Paris Loft (a teeth-whitening service) that cleverly removes yellow colour from objects. Heinz print ads is also another example that portrays what food is like without ketchup.

     

    Mood Board – https://www.pinterest.com/gohshuhui/idea-1/

    IDEA 2

    The Prophecy

    Mankind has always attached colours with certain perception and emotions. The psychological effect helped us to understand and relate better with colours under various area of studies such as colorstrology (a combination of colour and astrology that suggests suitable colours to individuals based on their birth charts). Similarly, horoscope suggests as well as predicts happenings for the day or year. Both produce the effect of self-fulfilling prophecy on individuals as they read and make decisions with their subconscious mind based on what they’ve read. This FYP seeks to discover the influence of astrology on self fulfilling prophecy. As an individual, I read horoscope out of curiosity and for the fun of it. It provides some sense of hope, positivity and entertainment in life. Through this, it aims to understand individual behaviour towards the self fulfilment in astrology.

    The possible outcome for this idea would be to create a make believe brand that sells water as a remedy towards the self fulfilling prophecy. An example would be Mr. Hyde Water Tonic by Eduardo del Fraile.

    http://www.trendhunter.com/trends/dr-jekyll-mr-hyde-packaging:

    Mood Board – https://www.pinterest.com/gohshuhui/idea-2/

    IDEA 3

    Mood Board – https://www.pinterest.com/gohshuhui/idea-3/