Branding:
Name of Company: One United Nation
Purpose: To spark conversations and create awareness regarding racial issues in Singapore.
Campaign: Serve as an activist that aims to conduct the 3-step activity programme in schools, offices and other gatherings or social events:
- Step 1: Briefing regarding company, campaign & racial issues, Q&A or thought-sharing session & briefing of board game instructions
- Step 2: Board Game Play
- Step 3: Debrief, Reflection, Q&A or thought-sharing session, Brochure & Pin handout
Deliverables 1, 2 and 3 are meant to be a series that aims to take a light-hearted approach in dealing with racial privilege in Singapore.
I am acting in the role of an activist that plan to disseminate my message through the play of the Board Game. After which, the brochure along with a collar pin is meant for players to be officiated as an ambassador and a supporter of the movement.
The quality and colour is compromised and hence, I’ve placed more accurate versions in the PDF links below. Thank you!
Deliverable 1: Board Game, Chips, Instruction Manual & Cards
Size of Board Game: A2
Size of Instruction Manual: A4
Size of Cards & Chips
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