Tag: racial equality

Task 4: Deliverable 2_Final Artwork

April 20, 2020 / / 0 Comments

Branding:

Name of Company: One United Nation

Purpose: To spark conversations and create awareness regarding racial issues in Singapore.

Campaign: Serve as an activist that aims to conduct the 3-step activity programme in schools, offices and other gatherings or social events: 

  • Step 1: Briefing regarding company, campaign & racial issues, Q&A or thought-sharing session & briefing of board game instructions
  • Step 2: Board Game Play
  • Step 3: Debrief, Reflection, Q&A or thought-sharing session, Brochure & Pin handout

My last deliverable is meant to be handed out after the game play. It’s part of the 3-step process of the campaign where the One United Nation comes down to schools/offices to conduct the activities. This brochure is meant to officiate the players as official ambassadors of the #racialequality movement.

The Brochure is perforated at the dotted lined areas which means that the brochure is sealed to which then users may tear off the perforated areas and reveal the brochure inside that also encases a pin. Users may also play with the perforated parts on the page to create images like the ones shown below.

Deliverable 2: Brochure & Pin

 

Outer (Right) & Inner (Left) before perforation.

 

Pin to be inserted inside brochure:

 

Task 3: Deliverable 1_Final Artwork

April 19, 2020 / / 1 Comment

Branding:

Name of Company: One United Nation

Purpose: To spark conversations and create awareness regarding racial issues in Singapore.

Campaign: Serve as an activist that aims to conduct the 3-step activity programme in schools, offices and other gatherings or social events: 

  • Step 1: Briefing regarding company, campaign & racial issues, Q&A or thought-sharing session & briefing of board game instructions
  • Step 2: Board Game Play
  • Step 3: Debrief, Reflection, Q&A or thought-sharing session, Brochure & Pin handout

Deliverables 1, 2 and 3 are meant to be a series that aims to take a light-hearted approach in dealing with racial privilege in Singapore.

I am acting in the role of an activist that plan to disseminate my message through the play of the Board Game. After which, the brochure along with a collar pin is meant for players to be officiated as an ambassador and a supporter of the movement.

The quality and colour is compromised and hence, I’ve placed more accurate versions in the PDF links below. Thank you!

Deliverable 1: Board Game, Chips, Instruction Manual & Cards

Size of Board Game: A2

Size of Instruction Manual: A4

Size of Cards & Chips

BACK

FRONT

Instruction Manual Page 1

Instruction Manual Page 2

PIT STOP Cards

Chips to play with

Task 2_Infographic Poster_Final Artwork

March 9, 2020 / / 0 Comments

DEVELOPMENT & EXPLORATION

 

Refinements:

Final:

Final Infographics Poster

 

Comments:

This assignment was exceptionally tough for me to tackle as it requires me to target the masses but also think about my target audience. Another main reason why I find it challenging was due to the fact that it has something to do with a sensitive topic: RACE

I had to experiment with a lot of different ways to conceptualise my idea into visuals.