Reading Assignment

What is this reading about?

This part of the reading generally focuses on the idea of Virtual Reality (VR) and how it was developed and explored since the time of Cold War. VR was actually first developed by the military for the purpose of simulation of war scenarios and combat strategies. However, through time, the goals of VR became more advance and serves a bigger purpose than it used to.

From the beginning, Mynon Krenger was a pioneer in the Interactive works in early years. He developed “Videoplace”, an artificial reality laboratory, where he has begun to move away from the use of equipment to facilitate the idea of VR. He created “Videoplace” with the aim of creating an artificial reality that responded to movements and actions without googles or gloves. This was the first stage of Interactive work that broke the traditional definition of Interactive Media.

Following this advancement, there were more artists that begun to challenge the potential of VR. Char Davises is one of the artists that challenges VR and created Ephemere and Osmose. Through Ephemere, she removed traditional methods of using hand held equipment but instead used special sensors on data gloves and wide view head mount. Using Osmose, she allowed individuals to become more physically immersed rather then simply the conscious mind in control.

Reflections

For me, what was really interesting was how the reading said that Osmose was able to evoke

 “intense feeling of realness and feelings of freedom coupled with emotional levels including euphoria or loss at the conclusion of the session.”

Furthermore, it encouraged and pushed people to have the desire to do things in order to feel the emotion and feelings of existence.

Through this reading, I was able to explore VR a little more, learning about the history of VR and how it can be used and collaborated with other different mediums to enhance the experience, not limiting it to the mind or the body. This also means that the set up of the experience is as important as what the experience itself contains because the surrounding creates the mood which in turn re-emphasise on the experience itself. Similarly, it is just as important as the medium chosen to transmit the aim and goals of the experience which will hence bring about the feeling and action of the individual.

I think it was interesting to also see how VR progressed and how it actually existed a while back and was only more recently re-developed with the increased interest especially in gaming. VR back then and now was indeed quite different considering the gears and gadgets available. Today, it has become a more immersive experience with the improved graphics and features of interactivity while then VR felt more like a video in the past. The change in aims from using several wired equipment to simple and minimal gears and using art to move and push more for an action. I think Interactive Media has become more effective, influenced and more wide spread as compared to the past. It is really interesting to see how the landscape of interactive art changes from the past till now.

References:
http://www.immersence.com/publications/2004/2004-MLovejoy.html

New York Subway Map by Massimo Vignelli

Who is Massimo Vignelli?

Italian designer that worked in various areas of design. Some of his most prominent works include IBM logo and the New York City Subway map. He followed Modernist tradition using basic geometrical forms to bring out innovation and progression that reflects the society.

 

New York City Subway Map

While forming the New York City Subway, Massimo Vignelli and Bob Noorda (business partner) decided to first observe the commuters at the subway, to find out how they reacted once they left the subways and what they looked for. Through their detailed observations, came the revamp of several important aspects that form the subway stations.

By observing the habits of commuters, Massimo and Bob figured out what the commuters were looking for and worked towards solving the issue, presenting them in a way that was simple and easy to find and follow. Their newly design signage were more simplistic and much more cohesive, making it easier to understand without necessarily needing to understand the language used.

Redesigned examples of the signage in New York Subway Stations

The development of the pre-measured typographical system also ensured that the directional texts were cohesive and recognizable. It ensured that the words were pleasing to the eyes and well a line to ensure a systematic order, similar to the subways.

Using typography units to ensure organisation and cohesiveness in a signage

One of the greatest contribution of Massimo is the design of the New York Subway Map. Massimo believed that it was not necessary for people to know what was above ground, and instead focused on making the layout clean and efficiency in navigating. However, some commuters felt that the map was not geographically reflective of the actual areas above ground. While he took the criticism, he also mentioned that the map was a system of logic and not a landscape to him.

New York Subway Map in 1970s

New York Subway Map in 2008

Reflection

I think what was really interesting was how they re designed the areas via observing the commuters first. Although its really key in the process of finding out the problem, I feel that it is often missed out upon. Furthermore, through their designs, what they aim to improve is not simply the design itself but the interface and interaction of the design and the commuters.

I feel that this really brings another dimension to the works and showcases the power of graphic design and type. While the design itself may be 2D, the effect and the outreach to the audiences in a sense makes it “3D” and in a sense allows the participation of the individuals as well due to its “interactivity”. Its really amazing how visual communications can really bring out the different aspects of design and it’s something I feel is very important as a designer.

 

References:

How Graphic Design Legend Massimo Vignelli Cracked the NYC Subway System

https://en.wikipedia.org/wiki/Massimo_Vignelli
https://uk.phaidon.com/agenda/graphic-design/articles/2012/june/11/massimo-vignelli-archive-goes-on-
show-in-new-york/
https://ny.curbed.com/2017/1/10/14229654/nyc-subway-massimo-vignelli-design

Isotype: Picture Language

What is Isotype?

Isotype, International System of Typographic Picture Education, consists of a type of set standardized and abstracted pictorial symbols with specific guideline. Its main purpose is to disseminate information using pictorial means, in other words “picture language”. It was invented by Otto Neurath,  an Austrian who was one of the leading figures of the Vienna Circle influencing 20th century philosophy.

History

Before Otto Neurath, there was Gerd Arntz. Gerd Arntz was an artist that generally used black and white wood and lino cuts to create isolated characters without any text to guide the viewers. Thereby designing more of pictograms that contributed to the formation of isotype.

Principles of Isotype

“larger quantities were to be displayed by repetition of the same symbol and not enlargement of that symbol, as that was less accurate and more difficult to understand.”

Languages being transmitted to image makes it an easier way to understand and hence a universal language for all. These simplified pictures and are easier to remember and the short texts often provide a guide or a type of measure to quantity and scale of measure.

Horizontal arrangements are often preferred as compared to vertical or circular types of display. Colour was also used strategically and only for informative purposes instead of decorative purposes.

Modern Info graphics

Info graphics often uses the same principles as isotype but even more so with the varied use of text, information and data. It is an extension of isotype where it aims to do more than translate to universal language but be able to analyse trends and see patterns.

As the world becomes more complicated, the use of isotype evolves despite its basic principles still applied to the modern info graphics. With more information and content that is required to be relayed to the audience while ensuring higher retention rate, info graphics make use of varies arrangements to showcase as much information as possible. Despite isotypes minimizing the use of graphs and charts, they made their return in the use of info graphics.

Despite the little changes, the main purpose of info graphics is used for mass communication similar to isotypes that are early examples of info graphics conveying ideas and information quickly, ensuring that they are easily digested by the majority.

Change in Society Needs being reflected

From pictograms to isotype and to info graphics, the evolution of the three different yet similar modes of using imagery to convey a message suggests the different types of information our society looks for and how the society changes.

While pictogram often shows similarity to the object it represents, isotype focuses on using the representation for a greater purposes of showcasing a trend using image and info graphics combines the idea of text, statistical data and images together. The change suggests a surge in information that we must digest and put in while ensuring that it remains simplified. This poses as a challenge especially so for modern day context to create an impact and informative info graphic. At the same time, it also shows the growth in our society where we now understand not just images but also gaining the ability to identify patterns and at the same time to infer and define new trends.

 

References:

https://www.vice.com/en_us/article/exmgwz/isotype-the-proto-infographic-you-probably-didnt-know-existed
https://plato.stanford.edu/entries/neurath/
The Isotype revolution
https://en.wikipedia.org/wiki/Gerd_Arntz https://en.wikipedia.org/wiki/Infographic https://en.wikipedia.org/wiki/Pictogram https://www.informaticsinc.com/blog/2014/5-tips-creating-effective-infographic/amp

Field trip to ArtScience Museum Future World: Impressions and Reflections

This was the first time I visited the Art Science Museum: Future World and I was very excited. The exhibition made use of science and art together and it was very applicable to our studies in new media and interactive art. Of all the exhibitions, there were three that left lasting impressions for me: “Sliding through the Fruit Field”, “Sketch Aquarium” and “Create! Hopscotch for Geniuses”.

The main common theme among the three exhibits listed was that it was able to bring out the child-like happiness and carefree feeling in me as I progress from the first exhibit to the others. At the start when I first came across “Sliding through the Fruit Field”, two children were sliding down the sloop. With each slide, the fruits then disintegrate into pieces. As my friends dragged me over to slide down the slope, I felt a little embarrassed as I was already a tertiary student. However, after the sliding down the slope, I stood around to watch the two little kids slide down and felt a sense of comfort that it didn’t matter what age I was at, it was simply fun to slide down the fruit field.

 

When I moved to the “Sketch Aquarium”, my favourite exhibition, it allowed me to choose an animal of my choice and add colours using a very traditional form, crayons, something I used often for drawing when I was younger. I coloured a jellyfish and drew it according to how I wanted based on my imagination. Although I was afraid of others judging my work at first, I found joy in colouring and I just wanted to make the drawing uniquely mine, disregarding what others thought.

I also felt that the technical skills used for this exhibit were very interesting, turning a stationary drawing to a moving creature.  Even though it was a 2D image on the screen, the movement of the jellyfish made it appear realistic. Furthermore, this was a very personalised interactive art as it allowed the audience to bring back their art pieces and see their work on a big screen showcased to others.

Lastly, the “Create! Hopscotch for Geniuses” allowed us to create hopscotches for ourselves and play the hopscotches just like when I was in primary school. It brought back a lot of memories as I hopped through. While standing around, I also saw some adults who walked through the hopscotch while some hopped through. I felt a little disappointed for those who walked through the hopscotch as they would not have been able to experience the full joy of reliving the childhood experience.

Through these 3 exhibits, they truly left lasting impressions on me. I felt that it was important to relieve these happy and child-like moments from time to time as we grow up. Especially so in this current competitive world that we live in where stress often gets a grip over us, we can face it with a positive outlook and sometimes these innocent moments such as playing hopscotch or simply using imagination could open new doors and help us through our tough times. Where Art meets Science, it is really interesting to see how new media is being used to collaborate with art to bring it to a new level of interactivity and vast capabilities the new media can bring to art.

Exploring Slab Serifs

Exploring Slab Serifs

 

History

Slab Serifs developed in the 19th century with their block-like, thick and geometric serifs as distinct characteristics of their type. It was first introduced by Vincent Figgins, a British type-founder that helped shaped the British Print Industry with variety of serifs and display fonts. However, it declined in popularity with the Arts and Craft Movement as people turned towards Old Style Serifs instead.

 

Serif VS Slab Serif

Serif: Old style

Serif: Transitional

Slab Serif

 

As serif transitions from old style to transitional and eventually to modern typeface, there is a constant change in the letter stress and the decreasing difference in thickness within each letter. However, slab serif has minimal difference between the thickness of the strokes and generally gives off an square and rigid feel. Its purpose was designed for improved legibility on newsprint due to poor paper quality in the 19th century.

Slab Serifs often make better display fonts as compared to Serifs due to the idea of its boldness and heavy strokes that grabs people’s attention and is often seen in advertising posters or web designs. While it worked well for the use of display text, it was a little too heavy and chunky when used as body text, making some of the content difficult to read as compared to serifs that gave breathing spaces due to the variation in thickness of strokes.

Slab serifs fonts included Courier that was used in typewriters. This resulted in mono spaced text fonts to arise as well. Mono spaced text are text that are non-proportional fonts, with each letter occupying an equal amount of space horizontally.

Slab Serif Sub-Categories

Clarendon

  • Bold and solid structure often used for body text of prints in the 19th Century
  • Bracketed Serifs that become larger as they reach the main stroke
  • Large x-height, short ascenders and descenders

French Clarendon

  • Heavy stems, dramatic, attention-drawing
  • Reverse-contrast type: The stress is placed on the opposite side compared to the usual letter
  • Often used in circus posters

Typewriter

  • Strike-on typewriting
  • Mono spaced text

Geometric Design

  • No bracketing
  • Evenly weighted stems and serifs

 

Personal Reflection on Slab Serif

I was generally aware about the existence of Serifs and San Serifs, while Slab Serifs were a new thing for me to learn about. I was interested in the bold and heavy nature of the type face and its ability to act as both a Display type and a Body type. While researching on it, I was able to see the extent at which the type’s potential was used in both the areas of display and body text.

What made it more interesting was how the type was influenced by the need of society and changes in art movements. While Slab Serifs has always been competing against Serifs, the rise of Slab Serifs was due to the need to increase legibility on prints (from society). While the rise in Serifs after the 19th Century was due to the Arts and Craft Movement that arise from the rejection of machinery and moving back to Old Style Serif typefaces.

The constant change between moving forward in the period of industrial revolution and the constant resistance to bring back the old seems to be a constant cycle through out the art industry as seen in the future art movements. The reflection of these changes and reactions to events in society in type itself allows Typography to tell a certain history through its development and holds a prominent place in the history of graphic design.

 

References
https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications
https://en.m.wikipedia.org/wiki/Slab_serif
https://designshack.net/articles/typography/font-types-explained-serif-sans-script-slab/
https://www.freecodecamp.org/news/how-typography-determines-readability-serif-vs-sans-serif-
and-how-to-combine-fonts-629a51ad8cce/
https://www.pinterest.co.uk/pin/110690103325153099/
https://elavdeveloper.wordpress.com/2010/11/18/monospace-ubuntu-font/