Q: Discuss how you think they revolutionized television, and how they started a media movement that you are now enjoying today with your smart phone videos and social media. And how have they influenced our study of social broadcasting? 

Traditionally, television used to be static and rigid. It’s extremely carefully planned out and moulded in a way to transmit “untrue” information for certain ulterior motives. Videofreex brought upon a very dramatic change wheres they started a movement that was scripted, planned and for no ulterior motives. They just shot whatever and wherever, capturing the raw environment and relationships. Everything was about freedom and the plain honest truth, nothing more, nothing less. They captured the beauty of life – everything from the highs to lows.

“video productions with subjects that ranged from rock music, avant-garde performance art, the erotic, circus arts, street demonstrations, traditional crafts, and alternative culture, to behind-the-scenes at national mainstream events and travel through foreign countries.” – Videofreex

There’s more personal content, where real opinions and real emotions arises, totally raw. What is captured are exactly as it is, what you do, what you want to say is relayed exactly as it was captured. You get to create the content. You are the character and do whatever you want. This was a captivating element for people and they want to know about other’s stories.

Carol Vontobel recording the everyday life of a young boy.


Videofreex has broken the various boundaries of what broadcasting is and what it could be. In current times, how they had carried out their work was almost similar to how people nowadays take video through their social broadcasting platforms. It’s more intimate and has a life force of its own, portable, anytime and anywhere.