Initial Ideas For This Project
  1. Compilation (nursery rhymes + pov project) based on common subject matters from my past works : animals.  

-rhymes (b&w works) transitioned to pov (colourful works)

2. Compilation with improvisations (nursery rhymes)

– adding in particular into the b&w works to evoke/represented a certain mood/feeling/atmosphere

3. New works (typographic portrait problem project)

-using the line work style of illustrations to create a zine on typography

4. Compilation with improvisations (pov project)

– using the content to make a zine focused on the interactivity of it

-inspired from feedback from previous critique

5. New works (pov project)

– using the same style (basic shapes/vectors) and context (singapore) to make a match-word-to-pictures-kind-of-book.

– focused on interactivity


*note:  ideas i choose to explore more on / develop.




Before I started on the illustrations, I researched extensively on all the singlish words used commonly used here in Singapore, followed by narrowing it down the ones that I thought would be more appropriate for my project. (some examples:

After that I first tried out making a few illustrations for idea 5( refer to above on initial ideas). 


Tryout of a illustration for word (agar-agar: jelly / rough estimation).


tryout of illustration for word (swaku-mountain tortoise) with full background/ setting a context.

I tried out two ways of portrayal , one being just focusing on the subject matter itself and the other being set in a context where viewers can find clues/hints from the background/surroundings (perhaps a hint of narrative too).

However, I realised it was hard for me to bring life to this objects that are already representational in real life and from the tryouts, I was not fully pleased with the results. I scraped the idea. Hence, I decided to work on idea 4 instead as I’ve always been more drawn to having many narratives in my works.

Firstly, I reviewed my series of works for the pov assignment and selected the ones that I’d like to use while changing some others for new illustrations.


original set of works that I worked with.


Replaced the original work(top-right) with this

For this idea, I was really inspired by this interactive book that Joy gave as feedback from the previous critique.04_SingaporelangBook_Stills_grande-1 05_SingaporelangBook_Stills_grande 08_SingaporelangBook_Stills_grande

Singapore Lang – What the Singlish! Book

I tried out various binding methods for the mock-ups, such as side stapling , saddle stitch with thread and Japanese binding. After consultation, many recommended for the book to be able to be fully-opened for easier user experience.

I decided to work on how my speech bubbles would appear and the meanings. Instead of stickers, which are only for one-time use, I thought of ways that the speech bubbles can be used several times. I thought of using velcro, however, i felt the thickness of the material would cause the zine to pop out constantly.


paper dolls with its unique flaps

Hence I decided to go with this idea of flaps.



Then, for better user experience again, I decided to make it in such a way that the direction of the speech bubbles is interchangeable. The speech bubbles are also colour coded based on the negative or positive feeling or connotation it evokes. For example, green is highlighted in words like ‘bojio’ , ‘mugger’, ‘hao lian’ and so on which suggest hints of envy/jealousy.


I then proceeded to work on improving the visuals of the content itself with trying out changes of illustration styles while retaining the content itself. I also did some edits for the content to make it more appropriate and even more relatable to singapore (aim: with one glance, viewers should be able to tell its singapore context).

Illustration style 1: adding of obvious black outlines to make the subject matter stand out more


left: with outline / middle: original / right: embossing

However, it was scraped as it did not make much obvious differences and did not fit the final outcome I was looking for.

Illustration style 2: adding of embossing / shadows to make it more 3-dimensional and also to make the work come more to life.

6. home 4. 'sawku- 3. water HOLIDAY HOLIDAY-(white)2. HOLIDAY-

Illustration style 2: line work illustrations with limited colour palette (2-3colours used only)

1.phone3. water-3. water3. watersf

I really loved the aesthetics however I was facing many problems with making it neater and hiding the overlapping shapes.

Cover pages design tryouts:

Untitled-1(black) Untitled-1(black)ferf Untitledr-1 Untitled-1 deer(white) deer

Reference pages design:

text(att)- text(att) text(single)- text(single)

With the content done, I worked with the layout of my zine.

Proposed layout in indesign (not in running order):





  • missing page photo (reference page)

2 3 4578910 copy

For this zine, I wanted the main focus to be on the interactivity. There are two sides (single life / married life) to this zine, where it can read from any direction and the narratives would still work. The reason for two sides is because there are the groups of people who are more career/single life orientated, the groups of people who are more family orientated and of course the group of people who overlap these two sides as well.

I titled the zine – ‘Adventures of the Kiasubuck’ because viewers can choose how the story flows, the personality of the characters. Generally, I invite viewers to set their own adventures based on the available choices of singlish words. This is to highlight how their choice of words and the way one speaks can change the impression they leave on others.

The zine is printed one sided so as to prevent damage to the subsequent contents as I created slits for viewers to slot in their choice of speech bubbles. The available places for slotting in the speech bubbles are not just limited to the pre-made slits but I welcome viewers to make their own slits and they can choose to place the speech bubbles on anything they see fit , allowing for a more enriching experience. The white border around the content serves to maintain the neatness as well as an influence from the book I’m inspired from (Singapore Lang – What the Singlish! Book). The orientation of the book is in a horizontal format instead of vertical so viewers are allowed to immerse themselves in the narrative and see the details (the small details are important hence I avoided making the works too small). Choice of paper is thick for both the cover pages and inside pages, this is to firstly retain my inspiration from the kind of hard paper the creation of paper dolls  use. Secondly, it is to withstand the possible wear and tear in the future.

For the speech bubble page, I made them in a layout that all the individual speech bubbles follow the orientation of the respective pages. The pockets are made of tracing paper so to allow viewers to be able to see the words at one glance without having them to take each out to check which one it is. I also left part of speech bubbles out of the pockets so that viewers can easily take and put the speech bubbles back after use.


The hardest part of the zine was actually the speech bubbles aspect as I had to think about how to store them properly without them falling out when the book is flipped from all directions and I had to cut them all out neatly without damaging them . Credits to Fiona who taught me how to make the secure pockets.

Since i was dealing with the subject matter of deers. I first decided to explore more on the forms of the deer itself and also to try out some of the styles from my artist reference.


traditional illustrations



I also tried out some compositions through digital manipulation. I wanted to show a juxtaposition of either a fake animal in real environment or vice versa. Hence, i started by taking a few pictures of my own toy figurines and found an image of forest.IMG_7488IMG_7489IMG_7490IMG_7491forest roads 1600x1200 wallpaper_www.wallpaperfo.com_19

This are some tryouts:

lightendarken double exposure (original) double exposue (red)

After the first consultation with Joy, I decided to changed my approach and emailed her about the concept I’ve decided to focus on. This are some compositions that I’ve thought of:

3 4 5

Initially I was planning on producing it traditionally but Joy suggested for me to try something that would be related to my major, interactive media (IM). Hence, I decided to move to digital style of illustrations in terms of execution. Before I did it digitally, I explored more on my composition and also to finalise how it would more or less appear in the end.

6 7 8 9 10

When I finally to actually doing it digitally, I faced many difficulties as  I’ve never done digital illustrations before. Hence, I decided to illustrate my concept through the most basic shapes and some found vectors. This is an example of my tryout for the characterisation of Mr KiasuBuck.


~Finalising ~

1. Assembly Line Worker

After doing up the piece itself, I planned to present it to viewers through photography instead of the actual one (also taking in mind how Joy suggested to deviate from 3D stuff). Hence, I wanted to explore a lot with the shots and take from various different views and ways so that I can get the best shot that best depicts my idea.

Layout explorations:

A. Softer light & shadow x Simple composition


close up shot


angled close up


flipped orientation shot

B. Ray of sunlights x Simple composition


softer light & shadow


harsher light & shadow

C. Softer light & shadow x Complex composition


close up shot


angled close up shot


far shot


extreme angled close up shot


flipped orientation shot

D. Harsher light & shadow x Complex composition


close up shot


angled close up shot


far shot

 *Possible project tryout in the future?

random font exploration?

This is not a layout/composition exploration but while i was taking the shots of my work, i chanced upon this casted shadow of an ‘S’ and thought that it was rather beautiful yet interesting and it definitely has room for future further developments.

Presentation explorations:

Since Joy suggested during the first consultation to do away with 3-dimensional works, I decided to stick to presenting it by photography. Instead of just using it as a medium to capture the work, I wanted to fully utilise this medium by making edits, filters and adjustments to enhance both the aesthetics and also conceptually as well.

A. Filter – Tom (Pixlr ; default)

As many of the negativity of such factories/industries are make known to the world nowadays is by newspaper report, hence black and white is to resemble that of a newspaper clipping. One can argue that technology is so advanced nowadays that pictures can be printed in colour now. However, i felt that assembly line workers are more prominent in the older times where technology was not as advanced.

IMG_7454(b&w) IMG_7456(b&w) IMG_7465(b&w) IMG_7464(b&w) IMG_7459(b&w) IMG_7474(b&w)

B. Filter – Sanna (Pixlr ; subtle)

Adding on to the point above, to current date there are still some assembly line workers still doing the work manually and are not yet being replaced by machines. Hence, with this point in mind, the factories would tend to try and cover up their negatives/faults to maintain their reputation. Similarly to how the companies work, this filter sort of beautifies the image, in a way covering up for the bad parts but the critical flaws can still be seen.

IMG_7454(brown) IMG_7456(brown) IMG_7459(brown) IMG_7474(brown) IMG_7471(brown) IMG_7465(brown) IMG_7464(brown)

C. Filter – Ingrid (Pixlr ; subtle)

The idea for this filter is totally opposite from the first two mentioned above. Instead, in this filter, it sort of sharpens and makes the image rather grainy/coarse-looking which sort of portrays effectively how tough and hard it actually is for the people working in this industry. In a way it can depict the working environment/conditions realistically.

IMG_7454(ingrid) IMG_7456(ingrid) IMG_7459(ingrid) IMG_7464(ingrid) IMG_7471(ingrid) IMG_7474(ingrid) IMG_7456(ingrid)

C. Filter – Combination


Sanna x Ingrid


Tom x Ingrid

2. Video Game Player
chosen characters

chosen characters

proposed layout

proposed layout


final layout

Since my overarching concept is about subtle glitches & consumerism, I decided to not colour every square (pixel) fully. Some appear faded while some appears the proper fully coloured square.

Below is an example:


example of the glitch/defect

3. Fashion Designer / Textile Designer

After looking over where my progress was currently at for this work, I felt that something was still not right because of the spacing between each letter. I felt that they were too cluttered together which does not fit in with what i think of the job. I feel that in this industry, every piece of cloth they create is meaningful and each hold their own importances. They’re all unique pieces and they are each given adequate time limits for the audience to admire.

Therefore, i wanted to capture all those in my typography work and this is what i came up with:


Off-white/ beige paper with spaced out letterings

I decided to do away with the various colours schemes to make it look more sophisticated and glamorous, just like how the fashion/textile designers tend to work towards. Instead I tried out with black pen and the shiny/slightly glittery colour pencils .


example of the typeface

4. Gardener
With defect

Development:  defects

layout of how i tried piecing the flowers & insects together to make alphabets with black lines

layout of how i tried piecing the flowers & insects together to make alphabets with black lines

For the backgrounds I planned to use individually or combination of  maybe blues, greens, reds & greys, blacks and white. Why those colours?

  1. Blue: calmness, serenity
  2. Green: nature, envy,
  3. Red: blood, pain, passion
  4. Grey, black, white :hidden negatives/flaws, unknowns, overlooked

Here are some tryouts with background exploration:


pastel blue x fences

Fences because gardens usually requires such high-maintenance that there is often a divide to prevent outsiders from ruining it.


grey x vines


red x vines


white x vines


pastel blue x vines


pastel blue-red gradient x vines

I decided to also tryout without the backgrounds i initially tried out with as it would also be hard for me to put in my illustration on it if i wanted to do mixed medium since it will be too cluttered. Therefore, i decided to leave it simple and plain but i explored on the various colours that are suitable for my idea.


pastel blue x letterings with black lines


pastel blue


pastel green


light grey




with my watercolour background  paper (horizontal)


with my watercolour background paper (vertical)


blue-pastel pink gradient


blue-red gradient


blue-red gradient


blue-red gradient


blue-black gradient


blue-dark grey gradient


blue-light grey gradient


green-red gradient


green-grey gradient x letterings with black lines

Exploration of Mixed Medium:

DSC_5028 5 4 3 2DSC_sad5042DSC_5asd043 copy

some illustrations tryouts

some illustrations tryouts


Basically what i did from my previous update on OSS was to develop the ideas further and to finalise the respective designs. (I won’t be writing on the concept/idea/story behind the works in this post, but just the physical process developments). Here is briefly, my current progress:

1. Assembly Line Worker

I decided to work with a dull colours (black , white, brown) for this design.


Cartridge paper (white) & black paper (black)


The colour brown actually  comes from the colour of the cardboard.


Style one : Loose curls (Initial)


Style 2: Controlled/Tight curls (Chosen)

I felt that the second style would be more appropriate and suitable for my concept instead of my initial style hence i decided to work with the tighter and more controller curls.



1. Roll up the strips of paper.


2. Double side tape the ends together.


3. Fold a alphabet ‘skeleton’ then place the rolled-up strips in.

*Note: Final design still unconfirmed, may do more explorations.

2. Video Game Player

A problem arise while i was about to do the actual piece. The problem was there was insufficient space (A5) for me to execute my initial idea (using the many pixelated characters, stacking/connecting them to form the alphabet). For example, one alphabet would have taken up almost half the paper and for this design i wanted it to be a total of seven alphabets (Siew Hua).

Therefore, this led me to kind of tweak my ideas to satisfy the assignment’s requirements.


Alphabet ‘S’ & ‘e’

I decided to keep one character for one alphabet but it still retains the concept of how the character is a part of the letter (as seen in the above picture.)

3. Fashion Designer / Textile Designer

For this design i explored further with the choice of medium and choice of background before finalising it.


colour pencil (left) , pen (right)

I felt that even though it can still bring my message across, it was not pleasant to the eyes in terms of how it look aesthetically. Additionally, aesthetics is a strong factor in this fashion/textile industry.

textile 5

white pen on black paper

I always believed and thought that illustrating white on black has this attractive quality to it hence i decided to explore in this area as well.

However, after trying the various mediums, i still felt my original choice of medium and colour for it was still better. (black pen)

textile 6

Colour choice: using what i learn from colour theory last sem (complementary shown in pic above) Background: done on shiny silver paper

I encountered many problems such as smudging and how the medium and/or colours and/or background do not blend well together.


Combination of black pen with colour pencils on white cartridge paper.

textile 4

Grey paper

*Note: Final design relatively confirmed but might have some changes.

4. Gardener

I researched on the exact plants that i was going to work with. Since my overall concept was going to be about consumerism, I searched up on the most expensive flowers and these were the results:

Ranunculus 425 (1024x683)


Value: $3 Per Stem

This is an expensive flower and is a very popular option when it comes to special occasions. On the other hand, they are great alternatives to peonies and roses too. They come in multiple colors and few of its colors are there year round while other color variations are limited to early summer and spring.



Value: $3 to $8 Each

Stephanotis flowers are otherwise called Madagascar Jasmine. These tiny, sweet scented, star shaped white flowers are commonly seen on wedding occasions. The best thing about this flower is that they are easily available. However, they are pretty expensive on peak seasons.



Value: $12 to $15 Per Stem

Peonies are certainly beautiful and this is the reason why they are expensive too. Their price varies though. The peak season is April, May & June. During these months, the cost of this flower goes really high (up to $15 to $20 each). Peonies usually cost twice than roses and are bigger too.



Value: $20 Per Bloom

Gardenias are obtainable all year. This richly perfumed flower is classically cut by the grower just to have its stem less than 1-inch long. You will see florists using them in corsages and bouquets with little wire & tape. Gardenias do not come cheap for the reason that they are unique and give off a great scent. Gardenias are magnificent when you see them float in glass bowls. Moreover, if they are kept this way, they last for 1 week but you require changing the water every day or at least once in 2 days.



Value: $ 10 – $35 Per Bundle

These lavender colored delicate flowers are greatly admired for its looks. People often buy them to decorate their garden. However, they require great attention and 100% care, else it easily withers away. This expensive flower blooms annually & is 5-cm in diameter. Lisianthus can easily grow from 15cm – 60cm in height. It has delicate, ruffled and wide oval petals. Lisianthus flowers come in multiple colors like pale purple, lavender, blue violet and white. The reason as to why they are been sold for high price is that they are long lasting — it can survive for 2 to 3 weeks even after it is cut from the stem. Since these are extremely fragile, they earn the name — “Paper Flowers”.

Lily Of The Valley

Lily Of The Valley

Value: $15 to $50 Per Bundle

Nicknamed as “Lady’s Tears” because of the way they appear. They are harvested once in a year and they bloom during May month. They have an amazing smell and even have the ability to survive few weeks after its been plucked. It is well liked for its dainty and delicate appearance. They have bell-shaped blooms. Its stalk goes up to 15-30 cm tall and are surrounded by 2 long leaves whereas the flowers reach about 5mm – 10 mm in diameter. They are expensive for the reason that they require high maintenance.



Value: $6.5 Per Stem

This is another most expensive flower in the world. They are grown at Eastern Asia, Southern America & few parts of Asia. This flower is admired for its matchless circular bunch of small flowers in every stem. Shrubs basically grow around 1 – 3 meters tall — right from their early spring until late autumn. You can see these flowers mostly in white blooms, blue, light purple, violet and even pink. Hydrangeas easily droop & wilt. These flowers are commonly used during occasions, especially on weddings. The reason that they are expensive is that it takes huge effort to produce & cultivate.



Value: $ 7 to $10 Per Flower

This beautiful flower is expensive as well. It is native only to Asia and South Africa. Apart from being expensive, this cute little flower is rare and distinctive too. It has extended tendrils, which support bloom’s weight. The leaves are about 3-meters long and are admired for ostentatious flowers with flexed petals. These come in oranges, yellows, deep reds & yellow-green.

17th Century Tulip Bulb

17th Century Tulip Bulb

Value: $600 to $1000 Per Bud

Even in the year 1673, this flower was sold for 10000 gilders. Can you believe that? Now, this explains why this flower is so expensive even today. Since it is considered historic, every bud will cost you between $600 and $1000. Not only is this flower exceptional but also rare.


Instead of my initial illustrative idea, I wanted to change the technique and push the idea further by doing it with mixed mediums or digitally.


layout tryout of how i tried piecing the flowers & insects together to make alphabets.

^ Artist reference: Danielle Evans /  Aleph Corporation (refer to research post)

Some problems i faced while making these designs digitally was the colour adjustments, trying to piece them to form how i want my alphabet to look and also it took me quite some time to crop out the images individually.


(For mixed media idea): Tryout with different pen/markers/pencil on the paper I’ll be printing on (probably matt paper)

Similarly i also faced problems with some medium smudging  and unsuitable to use with my choice of paper.

- copdy

Background test out: watercolours (darker)


Background test out: watercolours (lighter)

*Note: Final design relatively confirmed but might have some changes.

While i was working on photoshop, i found these fonts rather interesting because it converts the alphabets into the respective plants/symbols as seen below.


Exploration for gardener design


Exploration for fashion/textile design

Our workload has been reduced from six pieces to four pieces therefore i decided to work with these professions : Gardener, Video Game Player, Fashion Designer/Textile Designer and Assembly Line.

Currently, this is what I’m planning on working towards:

Overall Concept:

  • Consumerism

According to Abraham Maslow (1954)’s “Hierarchy of Needs”,  we who are living in the first world environment, we desire more just our basic needs which leads to consumerism such as beauty, entertainment and fashion.

  • Subtle decay/glitches

Behind all these chase for consumerism, beneath of the glamour and fun, there are  actually many hidden flaws or negativities that we overlook or don’t pay attention to.



Idea: bittersweet job, every beautiful thing has its flaws/bad

” I’m one of these people ; Everybody has good and bad days. Nobody is perfect and they may  have hidden flaws but its because of all these that makes one into who they are now. “

  • usage of pastel colours for letterings
  • blue background
  • gradation of decay to full bloomed flowers (subtle)
  • use of actual flower/flower petals?
Video Game Player

Idea: rigid, orderly way of playing, fun yet boring, probably forgotten, nostalgia (usually people will go “oh yea i remember this!”)

” I’m someone who prefers routine to constant changes/uncertainty. The feelings towards is dependable in a way to who is the one interacting with me and how their personalities are. Hence, I’m can be seen as someone who can be fun to some people while boring to some others. Its also probably because I may be ‘boring’ to some people  that they will start to forget about my existence and only remember later after years when I’m mentioned to them by chance. “

  • glitches in pixels (subtle)
  • repetitive characters instead of many varying characters
  • lettering appear to be systematic, rigid and not explosive or fun-looking
Fashion Designer/ Textile Designer

Idea: Beautiful but actually complex, tiring and tedious process

” Beneath the surface and also to develop to what i am today, there is actually  a lot of work and the phrase- blood, sweat and tears, literally. “

  • colours used instead of black and white
  • some design flaws/blemishes (subtle)
  • use of actual textiles?
Assembly Line

Idea: Not always perfect but has flaws/ defects when looked closer

” I may seem like I’m doing perfectly fine but if you took the effort and time to take a closer look into me, you’ll find that actually things are not always perfect like how they seem on the surface. “

  • black and white overall but defect highlighted in colour or missing parts? (for illustration works)


  • play of shadows through photography to highlight hidden flaws (for the rolled strips work)

The next step after researching on artist references that had really gave me many ideas and inspiration, i felt that the illustrative ones are the ones that reached out to me more. I proceeded to trying them out myself in my own style infused with it.

Firstly, i started by looking back at the brief closely and started my ideation with these given professions : Librarian, Parasite, Assembly Line, Crime Scene Investigator, Video Gamer Player, Insomniac. My first steps are to listed down what i thought and felt about those professions. It is only till later then i realised i could choose to do my own choice of six professions or attributes after talking to my friends.

Therefore i decided further my exploration with the ones i already had many ideas for (Librarian, Assembly Line, Video Gamer Player and Insomniac) and switched out the ones which i don’t for others of my own choice (Fashion Designer/Textile Designer , Fruit Seller,  Gardener and someone who drills holes for houses ; house driller? ).

My plan was to try out the ones which work best and choose the best six out of all.


What i view/feel:

  • quiet , glasses , books,  shelves of books, loan receipts in books, many notices/signs asking visitors to remain quiet.
  • “shhhh!”


In the work above,  I wanted to have a cutout of the alphabets ‘S’ & ‘H’ in block lettering from a page of a book/story/novel (since its just a tryout i did a cutout on my magazine instead of the real book) to represent how in the library they always emphasise for us to remain quiet by constantly “shhh” us. Since my initials are TSH, i decided to just use SH instead of my full initials or full name to embed the idea of “shhh” in it.


What i view/feel:

  • “counting sheeps”, restless , tired eyes
  • when you close your eyes, its not exactly black but actually reddish


In this i decided to try out a piece digitally and i choose to use block lettering as well to make it more impactful. The repetition of my name is to represent how people tend to try counting sheep to fall asleep (even though it never works LOL?). I made only the last four ones start to blur out in increasing order while six remains completely clear. This is to play with the idea of how insomniac remains awake for a longer amount of time then he/she spends sleeping.

House Driller

What i view/feel:

  • holes , systematic, calculated
  • noisy


Initially, i wanted to really make a hole in the paper by punching a hole through it with the hole puncher. However, it was difficult to get them in the right points therefore i resorted to just using dots with my marker. I had a conflict whether i should use pointillism where i cluster the dots or just a simple-one-dot kind of thing. I decided on the latter because because the actual profession drills holes only at points that are needed hence its actually quite minimal. The dots are also calculated carefully before i made the mark because house drillers cannot make mistakes (wrong holes) because it will make the house ugly.

Fruit Seller (market ones)

What i view/feel:

  • Bubbly, loud, large mixture & diversity of fruits
  • Their constant ongoing promoting is the one that sometimes attracts me to look & buy from them

fruit seller

With inspiration from my artist reference, i illustrated my name in side of the fruits. The words are bubbly-looking because thats how the sellers’ personalities are or at least that is how they appear when they are trying to sell their products. Another meaning for having the words as part of the fruits to represent how without the loud and constant promoting of the sellers people might not even notice the fruits or even want to purchase them. Another thing to note is that when people choose fruits they also choose base on the how good the skin looks. Hence, the fruits sellers are in a way the skin of the fruits, they help attract customers.

^Artist reference: David J. Short (refer to research post)

Fashion Designer / Textile Designer

What i view/feel:

  • diverse patterns , flowy , beautiful, slight flaws sometimes


First of all, why fashion designer? There’s actually a funny reason behind it because back in Junior College one of my friends used to like nicknaming me ‘sew flower’ (siew 花 was how she perceived my name). Hence, i had the idea for this particular profession.This tryout is done with black pen. I drew many various patterns where it is constant at times but irregular at times. I also tried to incorporate the idea of flown-ness.

^ Artist reference: Teagan White (refer to research post)


What i view/feel:

  • serene , elegant, beautiful, slight flaws, nature
  • bittersweet job
  • impression of how gardens are gated because gardeners don’t want you destroying their hard work (see but no touching)

gardener 2

In this tryout, the swan represent ‘S’, ‘i’ and ‘e’ are the flowers, ‘w’ is the gates and ‘Hua’ is the water. Swans embody the idea of elegance as well as nature hence it is my choice of animal.


In this tryout, it is illustrating my name with vines, flowers and leafs. Also, the end of ‘a’ is extended to be look like a overarching tree. The small bird represents life, presence of animals and nature.

^Artist reference: Aleph Corporation (refer to research post)

Video Game Player

What i view/feel:

  • really old (even ancient to children of a younger gen)
  • games like pacman, mario, pokemon, etc
  • pixelated, mathematical

video gamer

I  tried this on the graph paper that we used to use for drawing graphs when we were younger hence in a way it has the idea of being  mathematical. Also, as i mentioned earlier, most of this video games are forgotten or unknown because of the more advanced games that are constantly being produced hence i wanted to stick with a traditional method. As seen in the illustration above, i did not finish the letter ‘H’ because it is actually really tedious and tiring to just draw one character out.

(Joy did suggest trying it out digitally, i did but i did not like the outcome and i also felt that it did not really click with my ideas.)

Assembly Line

What i view/feel:

  • systematic , order , identical, mass-production objects, complex, busy, conveyer belts, repetition, dull, boring

assembly line

Referencing from one of my artist reference, i tried to make the fonts more 3-dimentional (3D). Also like how 3D is related to product design/ industrial design therefore this choice for the style  of font. The varying directions of lines is also to represent how it is rather complex and busy in the factory.

^Artist reference: Viplov Singh & Svabhu Kohli (refer to research post)

assembly line 2

For this tryout, i wanted to make use of the basic shapes and symbols to communicate my idea of mass-production.

^Artist reference: Maribor Maricar (refer to research post)

assembly line 3

Lastly, in this, i sliced and rolled strips of paper to form the word itself. In the process of doing this i realised it is rather repetitive and in a way it reminded me of how a manufacturing factory works. Additionally, the rolled up strips also reminded me of the conveyor belts. (Joy advised to deviate from actual 3D but to focus more on developing in a 2D-2D way). While i was taking the picture to document this process i also realised how i could actually can play with the light and shadow to enhance my idea.

^Artist reference: Lavanya Naidoo (refer to research post)

After the first and second consultation with Joy one week ago, I realised that i did not have a strong  overarching concept/ idea that hold all of the works together. Also, how is this professions are related to me and how could i make my works conceptually stronger with deeper meanings.

1. Typography Name Tag :

name tags1

In this name tag, my concept was to portray my quality of being rather introverted (quiet,shy,etc…). I decided to use just my initials to depict this concept instead of with my full name, thats because quietness is usually associated with people saying “shh…”. Also, i wanted place the letter near the corner, hiding away some parts of it to suggest the idea of how shy people’s tendency to hide in the corner. After consulting Joy, she suggested to look into the idea of reducing instead of adding, about how i could hide the letters without losing their essence. Therefore, i decided to literally reduce it by carving out the letters, leaving a hole within the card to suggest part of the letters. From there i realised with the gaps, i could change  the background to subtly suggest what i was feeling on the inside as well.

Typography Name Tag - Process:

Initial ideas


Exploration on placement and size of the letters.


Cutout tryouts of letters of varying sizes (S,M,L)

2. Abstract Solution Name Tag

name tags2

In this name tag, it was clear to me that i wanted to portray the idea of how i’m someone who is easily affected by emotions and how i always surges of varying emotions at one time on the inside. Hence, i wanted to use the idea of how colours can depict a certain emotion to tackle this abstract name tag.

blue : calmness/sadness/loneliness

pink : love/care

green : jealousy/envy/nausea/dizziness

black: hate/darker feelings

red: passion/anger

white : emptiness/blurriness/purity

Also, i did not placed them in any order but instead i just stuck them around the given space randomly and in a messy fashion. This is to suggest how my emotions are in a turmoil and they are not in a smooth transition.

3. Conceptual Name Tag

name tags3

Lastly, in the conceptual name tag, i wanted to portray the idea of being soft-hearted (心软). Instead resorting to the usual ways of portrayals through drawing or painting it out, i decided to use something that is literally soft in nature – cotton. The cracks surrounding the heart is to indicate how hurt/pain/disappointment can attack at me because of being too soft hearted.

Conceptual Name Tag - Process:

Initial ideas

Final Name Tags:

name tags