1) what is the poster communicating?
‘Living Under the Arcade’ is established to boost public interest in Guangzhou’s arcades. As a shop the initiative invites locals and tourists to contemplate the architecture as they visit the place for local and arcade-themed products.
2) WHAT EMOTION DOES THE DESIGN ELICIT?
The use of typeface as well as the signage / architecture design, gives an overall message that it is something fun, traditional, has Chinese influence and this kind of vibes can be seen in town/city area.
3) WHAT MAKES THE POSTER CAPTIVATING?
Only 2 main colors are used (green and red), this poster manage to create an impactful message and design visuals.