*disclaimer – event is completely fictional
Client
Singapore Zoo
Event
Descendants of Mohan
Brief Description
A live storytelling session of the brave journey of the first White Tiger, Mohan (ref. to video at end of post), with master storyteller Kamini Ramachandran in front of the live white tiger enclosure
USP of event
Storytelling in front of actual descendant animals, immersive experience
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When
Father’s Day
Where
In front of white tiger enclosure
Who
Family-friendly (flexible age group)
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Animal
White tiger species
USP of animal
White skin & descends from Mohan, the first white tiger with this genetic mutation (lack of orange/brown pigment in skin)
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Design Principle (Main)
Gestalt, Scale, Hierarchy
Focus
Enclosure setting, Mohan as a main character
Character
Brave, lonely, old, adventurous Mohan
Tone
Solemn, captivating, courageous
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Style
Aged, narrative, reflective, captivating
Colour
Unconventional tiger/monochromatic w accent colour
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Simulated experience materials:
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Ad placement exploration
Other enclosures
Buses
Taxis
MRT