Descendants of Mohan

*disclaimer – event is completely fictional

Client
Singapore Zoo

Event
Descendants of Mohan

Brief Description
A live storytelling session of the brave journey of the first White Tiger, Mohan (ref. to video at end of post), with master storyteller Kamini Ramachandran in front of the live white tiger enclosure

USP of event
Storytelling in front of actual descendant animals, immersive experience

When
Father’s Day

Where
In front of white tiger enclosure

Who
Family-friendly (flexible age group)

Animal
White tiger species

USP of animal
White skin & descends from Mohan, the first white tiger with this genetic mutation (lack of orange/brown pigment in skin)

Design Principle (Main)
Gestalt, Scale, Hierarchy

Focus
Enclosure setting, Mohan as a main character

Character
Brave, lonely, old, adventurous Mohan

Tone
Solemn, captivating, courageous

Style
Aged, narrative, reflective, captivating

Colour
Unconventional tiger/monochromatic w accent colour

Simulated experience materials:

Ad placement exploration

Other enclosures

Buses

Taxis

MRT