Observation:
Environment (Exterior):
– Shopping Mall (IMM, JEM, Big Box and Westgate)
– Roads with a lots of traffic lights
Environment (Interior):
– There are travelators in hospital.
– Corridor is wide.
– There are big windows with bars along the corridor that allow sunlight in.
– The hosipital is connected with shopping malls or buildings such as Jem, Westgate, Big Box, IMM and so on.
– Saw some volunteers who wear green coat with badge.
How does the environment look like and feel?
To be honest, I do not like to go hospital. But maybe this Hospital is connected with shopping malls or buildings. It has many linkways that allow people to walk from mall to mall or hospital to mall/ building. Therefore, I am not really feel that I am in hospital.
Based on my observation, the environment of NTF Hospital gives me a sense of tranquil. Therefore, I did a mindmap with some keywords.
Mindmap
Concept 1
I decided to use shine/ Energetic in my first idea. The background filled in with 7 colours (rainbows) while the word is the negative space.
Reason why I chose rainbow: Because Rainbow is a symbol of magical blessings. It brings fresh beginnings and new prosperity. Also, colour of rainbow is attractive. It might reduce worry of patients when they see the badge.
Keywords:
Shine/ Energetic
-hope -wish -bright -sparkling -colourful -wonderful
Concept 2
For my second idea, my concept will be very simple and guileless. It might be a smiling face by using the word (as mouth).
Reason why I chose simple and guileless: Because I hope the patients feel carefree and not like stay in a cage. The colour might be pastel colour. Pastel have a calming effect and allow to feel spring. It might warm patient’s heart when they see these colour.
Keywords:
Simple
– uncomplicated – plain – pure -casual
Concept 3
My third concept is cheerful. I hope patients feel happy and less worry when they stay in hospital. For third idea, I choose Swan. The combination of swans formed a heart shape. It might convey a message which is volunteers give them unconditional love even though they are not their family. Volunteers also can take care them like family.
Keywords:
Warm
– cheerful – pleasant – hearty – friendly
Moodboard
Good job on the detailed observations and a good start.
Do consider the incorporation of art materials/ tools as a word and visual elements and title your concepts. eg. concept 1 could be energised by the art. The rainbow is a good start, but I would like to encourage you to think and explore where does the rainbow come from? the tools? arts? connection between people. These are qualities that you can still further explore.
For your third concept, Swan is a gentle creature. I also get the idea of caring that you consider, but i think it lacks the inclusion of the creative element that the art programme deals with. so may be something to play with and include.