Task 3: Design Refinement & Mock Up

 Mock Up 1

 Mock Up 2

 Mock Up 3

Feedback after consultation:

  1. Action of elephant with smiling face
  2. The text of Arts and Health (Move to top)
  3. Slogan (Should separate the text)
  4. Colour of the objects and background (not contrast)- Music Notes and background
  5. The overall of shape of the objects (How the objects flow)

Task 2: Design Exploration

My concept is caring.

Slogan: Let Us Be Your Sunshine

The main character is elephant. The hot air balloon is a palette. Also, I choose piano keyboard and music notes to represent arts and craft activities and performance.

I would focus on yellow on background. Yellow means happiness, positivity, energy and optimism.


Project 2: Arts and Health Promotional Poster ( Task 1B: Develop Slogan & Moodboard)

Our Arts & Health programme aims to bring creativity into different care and community settings for therapeutic, educational, and expressive purposes. Programmes such as visual arts, performing arts, art and music therapies reduce stress, increase social engagement and offer outlets for patients and caregivers to express themselves and improve their emotional and mental recovery.

Concepts Slogan

Join Us and Have Fun

Open Your Heart to Us

Be Our Sunshine

Brainstorm Map


From my moodboard, we can see that there are soft colour like pastel colour. Pastel colour give a sense of gentle, soft and light. Hence, my concepts tend to friendly, good-natured and warm hearted.

For my concept 1 (Join Us and Have Fun), I might use elephant and piano. I wanna to draw a happy elephant. It brings happiness to all the patients. Besides, piano means that all the volunteers and patients are joining performance or art activities.

While for my concept 2 (Open Your Heart to Us), I might use hot air balloon on designing the poster. The hot air balloon filled with a lot of heart shape. Using hot air balloon to delivery love of volunteers to the patients.

Last but not least, concept 3 ( Be Our Sunshine), I might use lucky leaf. We all know that lucky leaf symbolize good luck. Each of leaves has their own meaning which are faith, hope, love and luck. I might use sunflower as well. It gives a sense of warmness.


Project 2: Arts and Health Promotional Poster (Task 1A: Visual Research)

Existing Event Promotion Posters

This poster convey a message which is there is a bigger and better H&M store at Orchard building.

Design of this poster expressed the excited and happy of shopping.

From this poster, the first things I see is two models. This poster is symmetrical. There is two models with happy faces at the center of the poster. Secondly, the red banner at the center attracts viewers. Also, there is white text in the red banner and delivery a clear message to the viewers. From the text, I know they are wearing legging which can be bought in H&M. The background of poster has attractive effect like shining strips. The overall of colour in this poster is grey, white, copper and gold which express excited and looks high class. It is an eye catching poster.

This poster delivery a message which is customers can get free Choya Umeshu when dining in because Sushi Tei is running an event.

The design of poster has a relaxing feel. Like people will feel relax when enjoying the meal and drink.

From this poster, I saw the two cup of Choya Umeshu first. Choya Umeshu spilled out gave a sense of energetic. Colour of Choya Umeshu is very eye catching.  Second thing I see is the text ” Grand Opening Special” and Logo “Sushi Tei”. After that, the below text and images. The overall colour is blending well. Yellow, gold and white are very eye catching in this poster. It gives a sense of fresh and the poster looks tasty, like quench thirst. This a symmetrical poster.

This poster convey a message which is there is a sushi promotion at new new outlet.

The design of this poster is simple but cute. The sushi model is eye catching. Therefore, viewers know that this is sushi poster. The text with red colour is big. From this poster, I saw the sushi model first. Following by the red text and white text. This is an asymmetrical poster.