Arts on the Move
Design Aim: To design a badge for volunteers- to convey a message: Volunteers who are willing to give unconditional love for patients, caring for them as much as they can and accompany them. Also, to deliver the message of Art on the Move program. Volunteers carry out the activities with patients at their bedside.
Aim of Art on the Move: To allow patients to enroll in art and craft activities at their bedside.
Concept: Caring
Keywords: Sunlight, Sunflower, Swan, Hearty, Warmhearted, Cheerful, Hopeful, Optimistic
Moodboard
Sketches
Swan is the main role in the badge. Therefore, I sketched some Swan icon. I combined the swans to show the heart shape. Also, I sketched some lines, all of these lines are represent rainbow.
After doing sketches, I decided to use one swan and the overall shape is a heart shape to deliver my concept.
Initial Idea (Ai)
Idea 1
Idea 2
Colour Exploration/ Design Refinement
Colour Exploration (with words: Art on the Move)
Final Design (with words: Art on the Move)
Final Design
Black and White Version
Colour Version
My concept is about caring. Therefore, I used Swan in designing the badge. Swan is a gentle creature. It represents the characteristics of a volunteer and shows how caring they are for their patients. I used rainbow as well. The combination of rainbow and swan shows a heart shape. Why rainbow? Rainbow is a symbol of magical blessings. It brings fresh beginnings and new prosperity. It also embodies the Art on the Move programme where patients participate the art and craft activities. It acts as a palette. The colour is spreading from the palette.
Colour Selection:
I used light blue and red on this badge. Blue is strongly associated with tranquility and calmness. It has a calming effect that can warm a patient’s heart when they see these it. Also, Blue is used to symbolize piety and sincerity. While red is the colour of fire that is associated with energy, strength, power, determination as well as passion, desire and love. For example, volunteers show their caring for them. It also conveys a message which is courage.
