This branding exercise will enable me to choose which direction I will be heading in for the final project. For this project , I did two brand explorations that revolve around initiatives that have two distinct target audience.
Here are some logo exploration I did for this brand.
A movement initiated by the National Art Council , Got to Move, is an annual nationwide “move”-ment to celebrate Singapore’s diverse dance scene and get Singaporeans “MOVING”
Submissions of any dance-related activity are welcomed. Some examples of activities include:
talks, sharing sessions on dance related topics
open houses to dance studios, open dance rehearsals
free dance classes for the public,
free public showings,
flash mobs, mass participation events
dance film screenings,
dance publications – print and media-based
mini dance- themed competitions
All Got To Move ISLANDWIDE activities must be free and open to the public.
50 successful applications will be provided with a fixed sum of $500, $3,000 or $5,000 each. Priority will be given to proposals that are creative and unconventional. Dance activities that are not funded may still be acknowledged as a Got To Move ISLANDWIDE project under Got to Move.
Here’s a video of the many #gottomovesg videos published
What I like about this is that it encourages people of different demographics.
What is good about this initiative is that it consist of a larger group of individuals, rather than confining movement to just dance , movement is also considered in Yoga , sweeping the floor or serving coffee. It takes a very light approach to movement and the element of fun is very obvious and heartening.
However as seen in the video above and below , it showed that there is a more favorable response from the younger generation to move as compared to the older generation. Something really contradictory.
Upon this , there are other question to ponder and think about:
Why must there be a “movement” or an ‘Event’ to celebrate and commemorate movement , when by right , movement should be an everyday lifestyle?
Does moving more necessarily translate to body Awareness ? Does moving more allow one to appreciate music and develop confidence? Does moving more make one understand bodily expression?
What are some of Singapore’s cultural constraints that prevents this movement from being a full blow lifestyle?