Branding, a process

This branding exercise will enable me to choose which direction I will be heading in for the final project. For this project , I did two brand explorations that revolve around initiatives that have two distinct target audience.

CYPHERING

Here are some logo exploration I did for this brand.

MAI PAISEH

BRANDING _ AN IDEA

Keywords

Urban , Street Invasion , Fun , Movement , Agility , Bold , An Urban Gym

Manifesto: To appreciate movement and the body’s need to move freely.

Aim: To get people aware and take their body seriously. Body expression is also a form of communication.

Name: Movement.co , Street Invade , Bustle , RAD

Visual Mood board and ideas :

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