Reading Response Week 3 – Designing for the Digital Age

This reading goes through a more in depth process of goal-directed product and service design in which they explain through each phase of the process. I feel the creation of personas in origins of the goal-directed design was incredibly useful especially in the communication to visualise and understand the users or client’s needs.
I also  the use of principles and patterns can be applied and seen in many design specializations, for example, the use of certain mechanics that have shown to work well together to create successful games. This though may lead to speculations of this rather grey area, whether to what extent is considered plagiarism in games especially the use of mechanics, or is there any sense of originality for games. And are the visuals, art style and narrative the only aspects that differ one game from the other.
The process for another example can be seen as the play testing phrase, like the use of personas or play testers that fit the market to see if requirements are met and what can further improve the game.
Though I have been studying in interaction media, art and design itself, I had trouble summarising or describing what I do. Hence, I feel this reading has helped me get a clearer or better understanding, be it the difference between an artist and designer, and certain concepts or definitions of interaction design.

2 thoughts on “Reading Response Week 3 – Designing for the Digital Age

    1. TAN YUKI Post author

      I feel as an artist, art leans more to be personal, expressive and could be visually pleasing. Where as design has a purpose, and is more focused on the goal intended for a certain market. I do think that art and design play hand in hand, such as creating of commercial art (designing an art style that will attract the market) or making a product look aesthetic or eye catching (along with its purpose)

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