Pop-up book of the Anatomy of Typography

It’s finally final project! I wanted to create a set of teaching materials and decided to create a pop-up typography book. There’s so much to talk about typography so I narrowed to the Anatomy of Typography.

This typography poster created by Janie Kliever is a concise yet comprehensive overview of typography terminology. Hence this became my main reference for my project.

Pretty much my work desk everyday

As it is my first time doing a pop-up book, I relied on many books and youtube tutorials. One of it’s my favourite book – ABC3D by Marion Bataille. Also, a special mention to Duncan Birmingham for sharing numerous pop-up tutorials.

Great books!

To start off, I made numerous mock-ups. Firstly, to understand the mechanism. And secondly, to get a sense of how each page would be. Doing mock-ups are time-consuming but they allow me to work more efficiently when I do the final piece.

After consultation with Shirley, I need to add a highlight to the key anatomy of each alphabet to make it more interesting. I decided to try foil. Once again, it’s my first time trying foil but it was definitely way more exciting than the usual cmyk albeit the trouble.

Firstly, I had to figure out the right way to use the foil.
1. Print solid black with laser printer
2. Secure foil over intended area with masking tape
3. Put it through a laminator and the heat will do magic!

In the above image, I experimented with different paper. The one the left was a slightly glossy paper that produce an ideal shiny foil.

Next, I had to decide on the different colours. The top right one is red and has an iridescent finish. Fun fact: Iridescent will look brighter than a mirror foil because it refracts light and turn them into rainbow-like colours.

With the mock-up and material settled, I proceed to creating layout and parts on Illustrator.

While printing, I had to ensure the kind of paper it is going to be printed on. If the part was meant to be red foil, I would have to print with the laser printer. For pages on the left columns, I print them with inkjet printer on 220gsm cartridge paper for nice solid black ink.

Before binding them together


Brochure Designs

For me, this brochure works because of how the layout flows across the panels. The images are treated to merge with the texts. The teal organic shapes direct our eyes to the first panel. Then, the title lead us on.


This is also an interesting poster because it uses one significant image to convey the message. I like the colours used too. However, this design might not be suited for a FUN hospital activity as it lacks energy and vibrancy.

I like this poster because of the die cut characters. I thought I could do something similar with my characters.




Mood Board, Sketches, Development

My slogan: Doses of Fun with Art (Keywords in Bold)

DOSES: I wanted to use motifs of doses to express my slogan.

MUTED COLOURS: In consideration of the nature of programme and setting, I prefer muted colours as it is more soothing.

ORGANIC PATTERNS: I like the fluidity of these organic patterns. It is another way to express ‘doses’ instead of showing it literally.

The following are my initial drafts. I decided to use illustrations as I could create more organic forms.

As shown here, I was very stuck with the idea of a droplet as doses. Hence, I break away from it and shift my focus to ‘fun’ instead.

(I forgot to save the softcopy so only a B&W test print to share)

I add some art and music elements to add vibrancy to the poster.

Comments given:

  • Work on the shape – create a stronger shape to build up hierarchy within the work
  • Treat the text a little more as it now breaks the composition
  • Interweave the logo with the images. Logo now stands alone.
  • Reduce the size of the easel. To overbearing. Allow the characters to stand out.

Following are my drafts in chronological order.

For some reason, I thought adding a door would make it seem more magical… sort of like opening door to a whole new world. But nope.

I put back the elements and repositioned them to create this flow from one corner to another. I overlap the logo with the instrument, thinking it could help to patch things together. But nope.

Finally, I treat the text to weave the illustrations and text together. I added a ribbon on the top right for a more balance composition and to also lead the eyes to the logo.