My slogan: Doses of Fun with Art (Keywords in Bold)
DOSES: I wanted to use motifs of doses to express my slogan.
MUTED COLOURS: In consideration of the nature of programme and setting, I prefer muted colours as it is more soothing.
ORGANIC PATTERNS: I like the fluidity of these organic patterns. It is another way to express ‘doses’ instead of showing it literally.
The following are my initial drafts. I decided to use illustrations as I could create more organic forms.
As shown here, I was very stuck with the idea of a droplet as doses. Hence, I break away from it and shift my focus to ‘fun’ instead.
I add some art and music elements to add vibrancy to the poster.
- Work on the shape – create a stronger shape to build up hierarchy within the work
- Treat the text a little more as it now breaks the composition
- Interweave the logo with the images. Logo now stands alone.
- Reduce the size of the easel. To overbearing. Allow the characters to stand out.
Following are my drafts in chronological order.