- Brain storming for ideas:
Upon receiving the project brief, I started to recall all the dream jobs I ever had. I realised that the nature of dream jobs I had since young were vastly different but the later ones were similar in nature.A list of my dream jobs in chronological order:
3. stock broker
6. graphic designer
7. fine artist
8. (pseudo) shop owner
9. museum docent
10. art educator
- Execution 1
To get started, I picked the 4 (bolded) jobs which I thought would be interesting to work with. The following were some of the layouts I had considered:
I wanted to be a stock broker once upon a time because it provided financial security. Back then I thought being rich was a great factor to be considered successful.
Hence, I decided to juxtapose myself onto a page cover of Forbes – a 21st century portraiture to define financial success.
As this was one of the earliest dream jobs I had, I decided to use a younger picture of me in it to signify the immaturity and naïve thinking. I added a (bad) one-liner pun to intergrate my name into the work while reflecting message about this job.
I wanted to be a museum docent because they bridges art and public. They help to make artworks come alive for visitors through their vivid explanations. While flipping through my book, I came across No. 227 The lights in the room goes on and off. Playing upon the controversy of this work when it won the Turner Prize Award.
- Re-work on message of my work
My work was lacking on overarching msg and I had to reconsider the main msg as well as the message for individual jobs.
The final jobs chosen were:
4. Working on visualisations
While doodling my name in bubble letters, I realised that I could try breaking down the typography elements to represent each job and convey their respective message:
[Scientist] Positive space: To show that I was still understanding about myself through science
[Stock Broker] Outline: To show that I wanted to be a stock broker because of the financial security it provided.
[Art-Related work] Shadow: To show that I wanted to be in art-related work because I was good at it and it was an ego booster for me.
[Art Educator] Negative Space: To show that I enjoyed this job because of its altruistic nature of bridging art and public.
There above 4 jobs also represents the 4 main categories of the Maslow’s Hierarchy of needs -basic needs, safety, psychological needs and self-fulfilment/self-actualisation.
Most of the works were roughly sketch on paper and digitised on Illustrator
5. Execution 2
I decided to layer my work and have them printed on transparency. (I have a fetish for works on transparency) This would also cohesively bring the 4 pieces of work together and show that they all form a part of me.
And here’s a result of the test print:
Final work here.