November 2018 – T O N G

FINAL ASSIGNMENT- “IRIDESCENT DREAM”

“Iridescent Dream” is a representation, reflection, and celebration of women through the lens of intergenerational femininity.

Representing a range of identities, each subject should challenge your own prejudices of women solely based on their appearances.

Being women in the society we are expected to dress a certain way, when we are young, we are dressing up according to our parent’s expectations, however, this may not what we want choose to been seen.

Our parents have had a pivotal role in building our idea of femininity, whether through showing us how they themselves dress or telling us how they wants us to present ourselves. The issue that I want to highlight visually was this expectation of being a women from our parents versus our true identity.

#_Kharelle

#liqingleong

#Yuvzz

“Iridescent Dream “ is an interactive photo installation portrait of women defining their own femininity, navigating the conflict between self and social perceptions.It invites you to be empathetic, reflect on your own values, and see how this plays in a much bigger cultural context.

Locker – Restricted, claustrophobic area to represent how women felt that their identity being confined to fits the social norms surrounding femininity, and the extent to which they have to play the part.

The iridescent foil curtain – walk into a new place, a whole new world – it gives a sense of freedom, and also create a contrast to the locker.

Mirror– reflection, it makes the viewer to reflect on themselves.

WEEK 1 – 4D ADVERTISEMENT ANALYSIS

This is a Cosmetic brand Benefit advertisement for its Boi-ing concealer, it depicts a tired-looking young woman in bed with a pile of books next to her, she is holding an alarm clock, it states at 7:30am = Student, just work up, gonna prepare for school.

The model is bare face, she has dark circles, freckles and uneven skin tone ang messy hair. it signified that she is tired, not attractive.

Beside the tired-looking young woman, a miniature be spectacled lady who wears formal wears, stood beside her, holding a ruler and the boiling concealer, it signified that she is a teacher.

The teacher is holding the ruler and pointing it to the concealer, it symbolizde the tag line of the product- “ Rise and Boi – ing, Skip class not concealer”, which you can find at the top right corner of the advertisement.

On the bottom of the advertisement it says, don’t snooze on your skin. Make it Flawless with out boiling concealer collection. What blemishes, dark circles and uneven skin? Wake up, cover up and face the day flawless and fabulous.

The Lingustic message that the brand is trying to promote the all in one concealer which its able to conceal out the blemishes, dark circles and uneven skin tone at one go which is perfect for student who don’t really have a lot of time in morning to prepare for school.

Benefit Cosmetics is a global beauty brand – well known for its playful aesthetic and vibrant personality.

The team behind Benefit has built a beloved brand, known for its quirky attitude and creative approach to naming products and the tag lines.

However, this advert has been accused of sexism with some shoppers claiming it encourages women to focus on looks rather than education and the choice of words has sparked a debate about the brand’s social responsibility towards female empowerment.

Thanks for reading.

EMIKO’S KIND FINAL

I love plants. Do you know plants ‘breathe’ too, but they do it through tiny openings in leaves called stomata, open and close to allow the intake of carbon dioxide and the release of oxygen. The gas exchange that occurs when stomata are open facilitates photosynthesis.

The primary function of photosynthesis is to convert solar energy into chemical energy and then store that chemical energy for future use and also cooling the plant and pumping water and minerals to the leaves for photosynthesis.

I found a series of SEM stoma photo series call”show me the carbon by Robert Dash” The intricacy and beauty of these stomata fascinated me the first moment I saw them, in particularly, the one from Eucalyptus plant caught my eyes. So I choose this as my reference pic, to replicate this pattern, I used three different type of beans, red bean, barley and roasted barley bean, attaching it to a bread as the base. The unique shapes of the beans, and the hilum(the scar on a seed marking the point of attachment to its seed vessel) of the bean mimics the stoma opening.

Plant have leave, human we have skin.

I Found that their is a connection between human skin and leave, as both has the two main function: protection and regulation.

What fascinates me most is the human skin, the layer between inside and outside, which serves as a membrane for exchange. This body membrane is made from the same substance as the world. The human body does not end at the skin, but invisibly expands into space. The hidden membrane exists between our body and our surroundings. We can enter this invisible micro level with a microscope; we enter and magnify the micro world.

My vision is to incorporate the idea of plant stoma and human skins together, to transform It into a functional and flexibly adapting membrane glove where is cooling device through those stomata openings and also she is living in a place that is scarce natural resources, natural food has mostly died out due to various plagues and diseases, the glove helps the generate energy from the sun.

Material- glue gun stick(inorganic material) and beans(organic material)

For the aesthetic of the glove, I want to incorporate with the windup girl’s characteristic, she has a dark and morally questionable characteristic, trying to survive in a broken world. I feel that so black suits her characteristic than the white one.

I choose Red bean as the organic element, as the hilum is the most obvious one as compare to the others, and also the colours, I feel it really matches the black glue stick.

I had a lot of fun through out the project, destroying mannequin, and buying a new mannequin…. Overall, I am really satisfied with the final result.

Thanks for reading.