Project 3 Final

Reliability – immovable, dependable.

A slanted flat surface gives a platform that give the illusion that the object might be falling off due to the law of physic. Square is representing as a reliable object that stand firm on the surface. Circle as an unreliable object as it gives the impression that it is easily roll around. The circle resting upon the square object which increase the reliable feeling. It gives a feeling that the circle had stop moving due to the square object.

Design Principles

Contrast – the great different color change between light and dark colors which make the lighter color object appear in front of the poster. It creates a “pops.” effect.

Movement – the gradual change of blue colors from dark blue to light blue which guide the user eye towards the main object of the poster

Proportion – The Golden Ratio and One-Third Rule – the ratio in the Golden as being pleasing.

Colour

Primary Colors – blue – it is a cool color. It gives a Trustworthy, Calming emotion to the viewer.

Secondary Colors – orange – it is a Warm color. It gives Fresh, Youthful emotion to the viewer.

Complimentary Colors – Colors that are totally opposite of each other in the color wheel. It makes the object stands out.

Project 3 illustrator poster design process

Design 1

Design 2

Project 3 Idea sketches

First design tries to bring out the feeling of reliable. The rectangular base give a very solid feel. The shadow gives an illusion of a building like structure. The immovable feeling was created.

The second design tries to use the relationship of objects to bring out move reliable feeling. An object relying on the wall, which bring out the strong feeling of the object will never fall due to the support from the wall.

The third design tries to bring out the contrast of the feeling of unreliable. The circular object was bringing out as it gives the feeling of easily moving around. Slanted surface brings out the uncertainty feeling that everything might fall off the poster.