Naoto Fukasama

Among the designers we have been introduced in class, I would say that I can relate to Fukasawa’s design philosophy of simplicity. He also has the philosophy of  “Objective Thinking”, where he stated that we should not express our own mind through the product.

I think Fukasawa best describes how I work to produce my designs. Simple designs attract me the most because of its clean and sleek look. Fukasawa’s household appliances he designed for Muji shows minimalism in terms of functions, detailing and simple shapes.

Fukasawa designed these household appliances for Muji such as the hot water kettle, toaster and rice cooker.

Leave a Reply